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Plan de Proyecto PISE
Plan de Proyecto PISE
Classes: Planning, innovation, and strategic sustainability (Tec de Monterrey) & International Strategy (University of
Houston)
Professors: Maria de los Dolores González & Nikhil Celly
Monday & Thursday 11:30-13:00
Zoom: 5719916619
Session
1 Monday
September 1. Welcome and professors introduction
Week 1 26 (DGS/NC) video
2. Introduction to Global Learning Experience
10 (DGS)
3. Explanation Final Project (DGS)
4. Team assignation (NC)
Capítulo 8:
Estrategia en Breakout room DGS/NC
entorno global. Presentation: Students must fill out the Padlet
with a picture explaining their career, age, where
they are from, hobbies
Every student must comment on two of their
classmates’ padlet
4
Thursday Lecture: SDGs and their importance in the
October 6 competitiveness of a company. DGS/NC
Monday
Week 3 5 October 10 DGS/NC
Lecture: International Management of Key
Functions (NC)
12
Teamwork: Students will work on their projects
Thursday
October 13 Lecture: International Management (Continued)
6 (NC)
Monday
Week 4 October 17
13 7 Team Presentations (7 minute-presentation
each team) DGS/NC
8 Thursday
October 20 Team Presentations (7 minute-presentation
each team) DGS/NC
Guidelines for the final project
Objective: The students will identify American and Mexican companies that are working on the definition of strategies
based on SDG’s and explain how such strategies provide competitiveness. (10 slides at most)
1. Introduction (In a paragraph explain why it is important to study SDG’s in the competitiveness context.; explain the
meaning of SDG’s) and which company you have chosen and why.
2. Country analysis
a. PESTEL analysis
b. Analyze the culture of the country where the company operates and how it is different from the home
country. (You can use Hofstede’s book: Culture’s consequences)
3. Internal Analysis
a. Business Model of the company (Use Osterwalder & Pygneur (2010). Business Model Canvas Generation)
b. SDG’s that they are including in their strategies (Check out the company’s annual report) and explain how
they contribute to the firm’s competitiveness.
References:
Hill, C. W. L., Schilling, M. A., & Jones, G. R. (2017). Strategic management: an integrated approach: theory & cases (12 e). Cengage Learning.
Hill, Charles. (2021). International Business: Competing in the Global Marketplace. McGraw Hill. 13th Edition ISBN10: 1260262588 ISBN13:
9781260262582.
Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations. Sage publications.
Osterwalder, A., Pigneur, Y., Smith, A., Pijl, P. van der, & Clark, T. (2010). Business model generation : a handbook for visionaries, game
changers, and challengers. John Wiley & Sons.