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Ibt Product Life Cycle PDF Lang To Okay
Ibt Product Life Cycle PDF Lang To Okay
Ibt Product Life Cycle PDF Lang To Okay
Life Cycle
Theory
Lesson 3.3
Lesson Objectives
• Compare life cycle and product life cycle;
• Discuss the product life cycle theory;
• Explain what goes on at each of the stages of the
product life cycle;
• Differentiate price skimming from price penetration; and
• Elaborate on the strategies that can be employed in the
decline stage
-Price Undercutting
- Promotional Efforts