ENTREPRENEURSHIP – GRADE 12

Alternative Delivery Mode

Quarter 3 – Learning Activity Sheets for Week 5

Learning Competency: Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)

At the end of the lesson, you are expected to:

 Screen the proposed solution/s based on viability
 Screen the proposed solution/s based on profitability
 Screen the proposed solution/s based on customer requirements
 Screen the proposed solution/s based on productivity

LESSON 1: VIABILITY
What is it?

The Starting Point of Conceiving the Idea of the Type of Business:

 Conceiving a new product is a process of innovation and when this comes into a reality, the
product must be different from an existing product.
 New product needs customer evaluation and this process needs exposure to the target
market as to its economic value.
 The entrepreneur must find a new approach to win customer on his side if the product or
service is similar to what is existing in the community.
 He must know the strengths and weaknesses of his competitor and hereby devise a new
system of promotion and advertising such as product discounts, cash discounts, raffles, and
other package prizes.

The Entrepreneur Should Look Deeper Into the Following Areas Based On Viability:

 The Management must be able to set the direction of the enterprise with a clear MISSION
AND VISION as the guiding tool for its plans and programs.
 The Management must introduce new technology to make work easier for the working team.
 The Management must complement manpower that may need training and indoctrination of
the company’s operation.

The Entrepreneur Should Look Deeper Into the Following Areas Based On Profitability:

 The Management must ensure internal source of capital whether from the savings or assets
of the starting entrepreneur.
 The Management must look into external sources/s of capital with reasonable interest rates
to be paid at reasonable period until the company would be able to operate its own funds.
 The Management must consider other source of funds like partnership and stock options.

The Entrepreneur Should Look Deeper Into the Following Areas Based On Customer
Requirements:

 The Management must ensure marketing program needs demand analysis for the last 5
years as to the major users of the product.
 The Management must take into consideration the demographic profile of the target customer
and must be taken into account as the success of the product depends on the target
customer.
 The Management must turn repeated customer into valued client and maintain product
competitiveness.

The Entrepreneur Should Look Deeper Into the Following Areas Based On Productivity:

 The Management must attain the product specifications according to product standard that
are acceptable to customers.
 The Management must look into cheap available raw materials in the production of goods.
 The Management must ensure production schedule and capacity to the target demand to
avoid delay of shipment or delivery.

What’s more?
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Directions. Put √ on the item/s below if it proposes solution based on Viability and x if it is not.
Use one whole sheet of paper.

1. The technical and manpower complements are important factors in the success of the
business.
2. The technology in the workplace is a motivating factor for employees to produce more
products or better service.
3. Money is needed to finance the activities of business.

LESSON 2: PROFITABILITY
What is it?

NOTE: REFER TO THE CONCEPT NOTES IN LESSON 1

What’s more?

Directions. Put √ on the item/s below if it proposes solution based on Profitability and x if it is not.
Use one whole sheet of paper.

1. Banks are considered external source of funds to help the business for capital.
2. The growth of marketing demand needs channel of distribution to avoid delay.
3. The quality ad price must be looked into carefully by the management.

LESSON 3: CUSTOMER REQUIREMENTS

What is it?

NOTE: REFER TO THE CONCEPT NOTES IN LESSON 1

What’s more?

Directions. Put √ on the item/s below if it proposes solution based on Customer Requirements and
x if it is not. Use one whole sheet of paper.

1. The product quality must be the new name of the game in business.
2. The demand and supply analysis must be conducted through marketing research.
3. The target market must be specified accordingly and their needs and wants must be
satisfied.

LESSON 4: PRODUCTIVITY
What is it?

NOTE: REFER TO THE CONCEPT NOTES IN LESSON 1

What’s more?

Directions. Put √ on the item/s below if it proposes solution based on Productivity and x if it is not.
Use one whole sheet of paper.

1. The rated daily production and monthly plant output must be put in graph and charts for
easy reference.
2. The physical properties must be attractive and mechanical or electronic component must
appeal to customers demand.
3. The channels of distribution should be measured in terms of the capability of the
distributors to handle the product.

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 ASSESSMENT

Directions: Read each item carefully and write the letter of your choice on your answer sheet. Write
your answers in one whole sheet of paper.

1. This refers to the process of conceiving new product to be different on the existing one.
A. Renovation C. Production
B. Innovation D. Invention

2. This refers to the specific product standard in accordance to the customer’s satisfaction
A. Product Quality C. Product Specification
B. Product Quantity D. Product Standard
C.
3. This when the management must complement manpower that may need training and
indoctrination of the company’s operation.
A. Productivity C. Customer Requirements
B. Viability D. Profitability

4. This is when the management must turn repeated customer into valued client and maintain
product competitiveness.
A. Profitability C. Viability
B. Customer Requirements D. Productivity

5. This is when the management must ensure production schedule and capacity to the target
demand to avoid delay of shipment or delivery.
A. Customer Requirements C. Productivity
B. Profitability D. Viability

6. This when the management must take into consideration the demographic profile of the
target customer and must be taken into account as the success of the product depends on
the target customer.
A. Productivity C. Viability
B. Profitability D. Customer Requirements

7. This is when the management must introduce new technology to make work easier for the
working team.
A. Viability C. Customer Requirements
B. Productivity D. Profitability

8. This when the management must ensure marketing program needs demand analysis for the
last 5 years as to the major users of the product.
A. Customer Requirements C. Productivity
B. Viability D. Profitability

9. This when the management must consider other source of funds like partnership and stock
options.
A. Profitability C. Viability
B. Productivity D. Customer Requirements

10.This when the management must look into external sources/s of capital with reasonable
interest rates to be paid at reasonable period until the company would be able to operate its
own funds.
A. Viability C. Productivity
B. Customer Requirements D. Profitability

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 ANSWER SHEET Q3-W5
ENTREPRENEURSHIP

Name: ______________________________________ Gr. & Section: ________________ Score: ______________

Lesson 1

Directions. Put √ on the item/s below if it proposes solution based on Viability and x if it is not.
Use one whole sheet of paper.

1. The technical and manpower complements are important factors in the success of the
business.
2. The technology in the workplace is a motivating factor for employees to produce more
products or better service.
3. Money is needed to finance the activities of business.

Lesson 2

Directions. Put √ on the item/s below if it proposes solution based on Profitability and x if it is not.
Use one whole sheet of paper.

1. Banks are considered external source of funds to help the business for capital.
2. The growth of marketing demand needs channel of distribution to avoid delay.
3. The quality ad price must be looked into carefully by the management.

Lesson 3

Directions. Put √ on the item/s below if it proposes solution based on Customer Requirements and
x if it is not. Use one whole sheet of paper.

1. The product quality must be the new name of the game in business.
2. The demand and supply analysis must be conducted through marketing research.
3. The target market must be specified accordingly and their needs and wants must be
satisfied.

Lesson 4

Directions. Put √ on the item/s below if it proposes solution based on Productivity and x if it is not.
Use one whole sheet of paper.

1. The rated daily production and monthly plant output must be put in graph and charts for
easy reference.
2. The physical properties must be attractive and mechanical or electronic component must
appeal to customers demand.
3. The channels of distribution should be measured in terms of the capability of the
distributors to handle the product.

Assessment

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

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