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Lighting Africa Developing and Delivering Consumer Products To The African Marketplace Kristine Pearson
Lighting Africa Developing and Delivering Consumer Products To The African Marketplace Kristine Pearson
Kristine Pearson
www.freeplayfoundation.org
FREEPLAY ENERGY
plc
FREEPLAY FOUNDATION
Non-profit social enterprise established in 1998 in the UK Registered charities in the UK, US and South Africa Offices in Johannesburg & London Operates widely across subSaharan Africa focusing on orphans, women. Refugees & people who are ill Mission: to provide dependable access to clean, renewable energy technologies to those most in need.
London-based publicly traded for-profit clean micro-energy company established in 1995 Key markets US, Europe, India and humanitarian sector Manufactures and sells products with patented Freeplay technology in audio, illumination and mobile phone charging Manufacturing in China and India Mission: to provide access to energy to everyone all the time.
Share a brand and a similar mission, but are totally separate organisations with separate boards. mission, boards
LIFELINE RADIO
An idea for a robust solar powered wind-up radio designed for vulnerable children and distance education Won first Tech Museum of Innovation Award in 2001 From concept-to-market 2 years to create the first & only radio engineered for the humanitarian sector Since April 03 160,000 distributed reaching 6m listeners in 16 countries 70% are female
APPROACH
End-user backwards - starting with lighting needs assessments of most vulnerable in rural and periurban areas Attention paid to what lighting is and isnt used for and it could be used to for End users consulted in design brief engage Freeplay Energy for prototype development Work with local organisations to train end users and prototypes are field trialed Direct inclusion of women and girls at every step
DISTRIBUTION
Lack of infrastructure Terrain & weather Supply chain & logistics Security
WAY FORWARD
Learn from vertically integrated companies Pay attention to logistics and supply chain Identify suitable microfinance partners Partnerships Involve current local energy suppliers
The 85% of those living in sub-Saharan Africa without modern energy is both our challenge and our opportunity.
I cant think of a more noble way to have an immediate impact on the lives and future of people who need light to help them find their way
-Actor Tom Hanks, Freeplay Foundation Patron
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