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Final REPORT - SALE MANAGEMENT - LÊ ANH H I - 215047298
Final REPORT - SALE MANAGEMENT - LÊ ANH H I - 215047298
Blanda Vietnam is the exclusive brand of Phuoc Hai Leather Handbags and Boxes
Manufacturing Trading Company Limited.
Prologue
My journey into Sales Management began with a spark ignited by Mr.
Nguyen Tien Huy. His enthusiasm and dedication as a fellow student were
contagious, propelling me through this module and guiding me towards the
finish line of my thesis. This essay is a culmination of the knowledge and
experiences gleaned from his insightful instruction and open sharing.
Exquisite design: Blanda owns a talented design team, always updating the latest fashion
trends to create products with modern, sophisticated and classy styles.
Blanda is a brand chosen by many celebrities, businessmen and customers (Ho Ngoc Ha,
Tang Thanh Ha, Dam Vinh Hung,...).
Blanda is a luxurious and meaningful gift for relatives, friends and partners.
Blanda - Where you affirm your class and personal style.
Environmental protection:
Although the raw materials are made of genuine leather, all leather products come from
individuals raised on farms, fully legal, and have been granted a Citation certificate by
the government. Besides, by pursuing sustainable fashion trends, BLANDA optimizes the
highest quality so that every handbag can be used for a long time, without needing to be
constantly replaced. Thanks to that, users can significantly reduce the amount they buy
each year. That also contributes to reducing fashion waste.
Vision:
The vision of the Blanda brand is the realization of a sustainable business model that is
responsible to customers and society. BLANDA not only wants to be a famous domestic
fashion and accessories brand, but also aims for the international stage. In particular,
BLANDA aims to become a leading reputable enterprise in the field of manufacturing
and processing leather fashion accessories, from handbags to wallets and belts, not only
serving the domestic market but also developing strong in international markets. We are
committed to constantly improving product quality, developing advanced technology,
and paying special attention to building a socially responsible and environmentally
friendly business environment.
Mission:
The mission of the BLANDA brand is formed and developed based on the motto
"Quality is breathing - Prestige is life." For us, each BLANDA branded product is not
simply a fashion item, but also an expression of dedication and responsibility. We are
committed to providing customers with convenient, quality and reasonably priced fashion
products.
To do this, we always put respect and customer service first. The attitude we choose in
every interaction is one of utmost dedication and respect. Customer satisfaction is not
only our goal but also the driving force for every decision and action of the brand.
In addition, we understand that the success of our customers is also the success of
BLANDA. Therefore, we constantly improve and innovate to meet the increasing needs
of customers, thereby helping them to be more successful in their field.
CHAPTER 2: SALES ORGANIZATION
Board of Management
The Board of Management is the management agency of the Blanda Vietnam brand. The
Board of Management consists of 5 members. This body is responsible for overseeing the
operations of the executive board and making key strategic decisions.
Executive Board
The Executive Board, under the leadership of the General Director, shoulders the
responsibility of carrying out the Board of Directors' directives. They are entrusted with
managing the bank's activities and ensuring its successful operation.
● Direct Sales: Blanda likely has its own retail stores across Vietnam, allowing for
direct customer interaction and brand experience.
● Wholesale: They might partner with other Vietnamese retailers to distribute their
products in a wider range of locations.
● Online Sales: Blanda likely has an e-commerce platform (https://blanda.vn/) for
online purchases. They might also utilize online marketplaces like Shopee and
Lazada.
● Retail Sales Staff: Each Blanda store might have a team of salespeople
responsible for customer service, product knowledge, and closing sales within the
store.
● Regional Sales Managers: Blanda might have regional sales managers
overseeing multiple stores, ensuring sales targets are met and providing guidance
to retail staff.
● Wholesale Account Managers: There could be dedicated account managers
responsible for building relationships with wholesale partners, negotiating terms,
and managing wholesale accounts.
● Online Sales Team: An online sales team might manage the Blanda website,
online marketing efforts, and potentially handle customer service inquiries related
to online purchases.
Additional Considerations:
Direct sales: Blanda can have its own retail stores throughout Vietnam, allowing
customers to directly interact and experience the brand.
Wholesale: They can cooperate with other Vietnamese retailers to distribute their
products to more locations (Sen Vang, Ha Vang,...).
Online sales: Blanda may have an e-commerce platform (https://blanda.vn/) for online
purchases. They can also use online marketplaces such as Shopee, Lazada, Tiki and the
latest TIKTOK.
Detailed sales process of Blanda Vietnam brand:
1. Customers approach:
1.1. Marketing:
Blanda regularly develops promotions such as discounts, gifts, buy 1 get 1 free... to
attract customers and increase sales.
Promotional programs are promoted on Blanda's website, social networks, email
marketing...
2. Consulting and closing orders:
2.1. Shop:
2.2. Online:
Blanda provides online consulting and sales services via website, social networks...
Online consultants are always ready to support customers 24/7.
Blanda has a safe and convenient online payment system.
3. Payment and delivery:
4.1. Guarantee:
Blanda supports product returns within 7 days if customers are not satisfied.
Customers can return products at the store or by mail.
5. Analyze and improve:
Blanda regularly analyzes sales performance to evaluate strengths and weaknesses and
propose improvement solutions.
Blanda always listens to customer opinions to improve product and service quality.
Blanda always strives to bring customers the best shopping experience:
https://blanda.vn/tin-tuc/
1. Revenue growth:
Blanda Vietnam sets a target of average revenue growth of 20%/year for the
period 2023-2025.
To achieve this goal, Blanda focuses on expanding the market, developing new
products and improving the quality of customer service.
2. Market expansion:
Blanda Vietnam continuously researches and develops new products to meet the
diverse needs of customers.
Blanda focuses on high-end, fashionable and highly applicable leather products.
Blanda Vietnam focuses on improving the quality of customer service to bring the
best experience to customers.
Blanda provides professional warranty, return and customer care services.
Based on the above information, it can be hypothesized that Blanda Vietnam sets
the sales target for 2024 as follows:
1. Budget Allocation:
2. Budget Level:
Total Sales Budget: According to estimates, Blanda Vietnam's sales budget for
2024 could range from 50 billion VND to 100 billion VND.
Allocation by Channel:
o Marketing: 60%
o Sales: 30%
o Customer Service: 10%
3. Influencing Factors:
Sales target
Marketing and sales strategy
Target market
Customer needs
CHAPTER 6: SALES STAFF RECUIMENT
1. Recruitment position:
Store Manager: Manage and supervise sales activities at the store, ensuring sales goals
are met.
2. Candidate requirements:
Have knowledge of high-quality leather products (cow leather, python leather, crocodile
leather, ostrich leather, synthetic leather).
3. Recruitment process:
Apply: Applicants can apply directly at Blanda stores (all branches) or via email.
Preliminary interview: The recruitment committee will evaluate applications and conduct
preliminary interviews with candidates over the phone or in person.
Formal interview: Candidates will interview directly with the recruitment committee to
evaluate sales capabilities and skills.
Probation: Selected candidates will undergo a trial period to assess their ability to adapt
to the job.
4. Benefits:
Competitive salary, high sales bonus (7,000,000 - 15,000,000 VND/month)
Full social, health and unemployment insurance.
Professional working environment, dynamic.
Opportunity for advancement within the company.
5. How to submit application:
Applicants can apply directly at:
Blanda Store:
1. Floor B1, Takashimaya, 92-94 Nam Ky Khoi Nghia, District 1, HCMC
2. Vinpearl Vinoasis, Ganh Dau, Phu Quoc, Kien Giang.
3. Vinwonders Nha Trang, Khanh Hoa.
4. Vincom Tran Phu, Nha Trang, Khanh Hoa
1. Product knowledge:
2. Selling skills:
3. Service attitude:
In addition, Blanda also organizes regular training programs to help sales staff
update their knowledge, skills, and improve work efficiency.
Blanda believes that effective sales staff training will help the company improve
service quality, increase revenue, and build brand reputation in the market.
Here are some details about Blanda's sales staff training program:
Training methods:
o Face-to-face training: Blanda organizes face-to-face training courses at the
company's office or at branches.
o Online training: Blanda provides online training courses through the e-
learning system.
o On-the-job training: Blanda sends trainers to stores to train sales staff.
Training content:
o Product knowledge: 30%
o Selling skills: 60%
o Service attitude: 10%
Training duration:
o Basic training course: 3 days
o Advanced training course: 2 days
Training evaluation:
o Blanda evaluates training results through tests, practical exercises, and
supervisor assessments.
CHAPTER 8: MOTIVATION
Blanda Vietnam is a high-end leather goods brand founded in 2012. Blanda is highly
appreciated for its product quality, customer service, and reasonable prices.
Here are some of the strengths and weaknesses of the Blanda Vietnam brand:
Strengths:
Product quality: Blanda uses 100% high-quality genuine leather to produce its
products. Blanda products are meticulously and carefully processed and have high
durability.
Diverse designs: Blanda offers a variety of designs to suit different styles and
needs.
Good customer service: Blanda has a team of enthusiastic and professional
customer care staff. Blanda also has a flexible return and exchange policy.
Reasonable price: Compared to other high-end leather brands on the market,
Blanda has a fairly reasonable price.
Weaknesses:
The store system is not widespread: Blanda currently only has a few stores in
major cities.
The product is not yet known to many people: Blanda is a relatively new brand
compared to other long-standing leather brands on the market.
Overall, Blanda is a reputable and quality leather brand. Blanda is a good choice for
those who are looking for a high-end, durable, and reasonably priced leather product.