Experiment Result

Assumption Date Result

Which assumption did you test? Test date Fail / Pass

Experiment Evidence

Experiment Code Which evidence did you collect?

Learning

What did you learn from this experiment?

Recommendation Evidence Strength

What’s the recommendation? How strong is the evidence?

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Experiment Result Example
Assumption Date Result

We believe that customers are willing to pay a &at rate for

22nd of March, 2023 Fail
unlimited free delivery

Experiment Evidence

Exp-2023-03-01 4 out of 10 customers showed paying interest

Learning

Most interviewed customers found the &at rate too expensive because deliveries are free after 50€, but they be interested in a &at rate
for faster deliveries

Recommendation Evidence Strength

Address the feedback received and run the test again Moderate

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David Pereira
Simplifying Product Management
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