Topic: “Market Strategies”

Name Of Candidate: Ajendra Karu

Name Of School: Shivita’s Business Collage
Name Of Teacher: Rohanie Itwaru
Candidate Number:
Territory: Guyana
School Code: 090129
Year Of Submission: 2024
 TABLE OF CONTENTS

INTRODUCTION………………………………………………………………………………………………………………………I
ACKNOWLEDGMENT……………………………………………………………………………………………………………. II

CRITERIA ONE

TITLE OF THE PROJECT…………………………………………………………………………………………………………....1

AIMS OF THE PROJECT………………………………………………………………………………………………………….…2
FUNCTION OF THE MARKETING DEPARTMENT………………………………………………………………….…….3
CORRESPONDENCE LETTER……………………………………………………………………………………………………...4

CRETIRIA TWO

METHODOLOGY………………………………………………………………………………………………………………………5-6
QUESTIONNAIRE…………………………………………………………………………………………………………………….7-9
5 QUESTIONS BY THE COMPANY PERSONNEL QUESTIONNAIRE……………………………………………….10
SCHEDULE ACTIVITES………………………………………………………………………………………………………………11

CRITERIA THREE

REGULATION AND COMPANY POLICY………………………………………………………………………………………12

REPORT……………………………………………………………………………………………………………………………………13
IMPACT OF OFFICE EQUIPMENT………………………………………………………………………………………………14
BIBLIOGRAPHY…………………………………………………………………………………………………………………………15
 INTRODUCTION
The researcher has initiated the investigation into the various types of Marketing Strategies
used in a company to enhance production and when and how they are used. The School Based
Assessment is a compulsory task required by the Caribbean Secondary Examination council for
May/June 2024. This project receives 20% of the total score and the remaining 80% can be
earned by completing Papers 1 and 2 in the Office Administration examination.

I
 ACKNOWLEDGMENT
I would like to express my special thanks of gratitude to my teacher Miss Padmoutie Itwaru who
gave me the golden opportunity to do this wonderful project on the topic “Marketing
Strategies.”

Secondly, I would like to also thank my parents for supporting me financially and friends who
helped me a lot in finalizing this project within the limited time frame.

Lastly, I would like to thank all my supporters who have motivated me to fulfill this project
before the timeline.

II
CRITERIA ONE
 TITLE OF THE PROJECT
To investigate into “How Courts Guyana Inc.'s implementation of Marketing Strategies has enhanced the
company's output and how often it is used.”

1
 AIMS OF THE PROJECT
1. To find out the Marketing Strategies used to enhance the output of the company.
2. To investigate how often these Strategies are used.

2
 FUNCTIONS OF THE
MARKETING DEPARTMENT
1. They perform various tasks such as market research and advertising.

2. Monitoring market trends and identifying consumer needs and wants.

3
 CORRESPONDENCE LETTER
Shivita’s Business College

Lot 11 Virginia Village

Cane Grove
East Coast Demerara

12/27/2023

The Personnel Manager

Courts Mahaica
East Coast Demerara

Dear Sir/Madam,

“REQUEST PERMISSION TO VISIT THE FIRM”

The researcher is in form 5 at Shivita’s Business Collage and is currently involved in a School-
Based Assessment in Office Administration and would like to conduct research at Courts
Guyana regarding "The Marketing Strategies used by the clerks in the marketing department at
your organization.”

In order to deliver questionnaires to the staff in the Marketing Department, the researcher
would like to seek permission to visit your organization so as to meet with the clerks in the
marketing department.

However, before visiting your Marketing department, I would like to meet with you so as to
decide on a specific time and date. I guarantee that every piece of information we received
from your company will be utilized for only this School Based Assessment.
Yours Faithfully
…………………………….
Ajendra Karu
Group leader.

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CRITERIA TWO
 METHODOLOGY
What is a questionnaire?

A series of prepared questions intended to elicit an answer from the correspondent is called a
questionnaire.

How was the questionnaire used?

The researcher created a questionnaire with precise questions aimed at particular re-
sponses, which she then gave to the staff at Courts Guyana Inc.'s marketing department
staff. To provide the staff time to consider their responses and finish the questionnaire, the
researchers came back to collect the completed questionnaires after a two-week period.

Why was the questionnaire used?

Because they are quick, easy to assess, and inexpensive, questionnaires were used.

Types Of Sources Of Information

Primary Source Secondary Source

Questionnaire Internet
Formal Interviews Text Book
Advantages of the sources of information used

Advantages of the primary source Advantages of the secondary source

Questionnaire Cost effectiveness Text Book Offers organized content

and a greater depth of
coverage.

Formal Interviews Compared to mailed ques-
tions, interviews receive a
higher response rate, and
those who are illiterate can
still participate.
Internet The internet is filled with
thousands of
knowledgeable websites
and valuable websites.

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 Disadvantages of the sources of information used

Disadvantages of the primary source Disadvantages of the secondary

source

Questionnaire Dishonest answer Text book Lack of engagement

Formal Interviews Limit the flexibility Internet False information can

and creativity of the be potentially
interviewer and obtained
interviewee

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 QUESTIONNAIRE
1. Gender?
Male female

2. Age group?
……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

3. How long have you been working in the office?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

4. Is there any rule that the clerk in the office have to ad-here to?
……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

5. What is some of the equipment use in the marketing department?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

6. Are there any health and safety policy in the company?

Yes No

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 7. If yes, what are some health and safety policies?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

8. What attitudes must the marketing clerk possess?

……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

9. Are Marketing Strategies used by Courts Guyana Inc?

……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

10. If yes, what are the Marketing Strategies are used?

…………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………

11. How does Marketing Strategies used by Courts Inc enhance the company output?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

12. What are the main types of Marketing Strategies used?

……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

13. How does the company carry out Marketing Strategies?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

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14. Which of the strategies used is more effective?
………………………………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………………………………

15. Were there any change of Marketing Strategies used in recent time?
Yes No

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 FIVE QUESTIONS ASKED TO
COMPANY PERSONNEL
1. Are Marketing Strategies used by the company throughout the year?
2. What Marketing Strategies are used to improve the productivity of the company?
3. How effective are the Marketing Strategies?
4. How does the company carry out Marketing Strategies?
5. Why Marketing Strategies are important?

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SCHEDULE OF ACTIVITIES
DATE ACTIVITIES
th
December 10 2023 Students divided themselves into two
groups. Each student selected a topic.
December 11th 2023 The researcher called the business place
and seeked permission to investigate the
business.
December 12th 2023 The researcher went to the premise of the
business (Courts Guyana Inc) to discuss the
purpose plan with the management.
December 13th 2023 A letter of correspondence was made out
by the group to be sent to the firm.
December 15th 2023 The letter of correspondence was sent to
the firm.
December 18th 2023 The researcher called the firm to find out
what date the investigation begins.
December 19th 2023 The researcher visited the business place to
collect the questionnaires.
December 20th 2023 The researcher had a talk with the manager
about the rules and regulations concerned
with the business.
December 23rd 2023 The Researcher revisited the firm to collect
the questionnaires that were not
completed.
December 25th 2023 The researcher combined all the
information that was collected.
December 28th 2023 The researcher called the manager to thank
him for allowing the investigation to take
place at the business premise.
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COMMENTS
The group was successfully
created, and the SBA was
debated by the teacher.
The manager was friendly and
approved our request.
The manager was approachable,
and the researcher also found
the business to be a suitable
one.
The letter was finished
successfully.
The supervisor replied to the
letter and approved the
investigation.
Management agreed to follow
the given instruction and said
that they will answer their
questionnaires in their own
leisure time.
Majority of the questionnaires
were not finished.
Important information was
retrieved.
The questionnaires were
successfully collected.
The information was
successfully put together.
The manager said he was happy
that he granted us permission
to do the research.
CRITERIA THREE
 REGULATION AND COMPANY
POLICIES
One piece of legislation governed by the government:

Labour Act

This act may be sighted as Labour Act it came into operation in 1942 and it was amended in
1997, It regulate the terms and conditions of employment such as working hour, holiday and
rest period, wages, overtime and other employment condition and the research became aware
of it by speaking to the manager- The manager learned me about the Labour Act.

One health and safety rule

No Smoking- This sign was clearly installed in the building.

One staff rule

Do not walk on slippery floor- This was clearly stated on a sign in the building.

12
Equipment Used Purpose
Calculator The use of the calculator is to
make calculating the stock
more effective.
Cash register The use of the cash register is Keeps proper records of all
to record sales and
transactions electronically.
Telephone The use of the telephone is
to streamline good
communication between
organization and customers.
Computer The purpose of computer is
to keep records of stock,
tools.
Stab ability of task
It reduces the time to
calculate stock.
sales and transactions
electronically.
To communicate quickly with
staff and customers.
Information can be retrieved
easily.

IMPACT OF OFFICE EQUIPMENT

14
 BIBLIOGRAPHY
Information was obtained from the following sites:

 https://www.thehartford.com/business-insurance/strategy/creating-marketing-
department/role
 https://penpoin.com/marketing-department/

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