MUSIC FESTIVALS MANAGEMENT

A sustentabilidade na DESIGN AND

área dos eventos: MANAGEMENT OF
(in)eficácia e
compromisso para 2030
SUSTAINABLE EVENTS

MARCELO TEIXEIRA ROSSI

MARCELO.TEIXEIRA.ROSSI@GMAIL.COM
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SUMMARY

1.0 - INTRODUCING MYSELF 8.0 - CLIMATE CHANGE

1.1 - WHO I AM: Marcelo Rossi 8.1 - GREENHOUSE GASES
1.2 - WHAT I DO: EcoPiratas & Circular Unity 8.3 - CO2 EQUIVALENT
2.0 - SELF-RESPONSIBILITY & COLLECTIVE PURPOSE 8.4 - VISUALIZING CARBON EMISSIONS
3.0 - EVENT MANAGEMENT 8.5 - GHG PROTOCOL & CARBON FOOTPRINT
3.1 - TYPES OF EVENTS ORGANIZATION 8.6 - CARBON NEUTRAL & NET-ZERO
3.2 - MANAGEMENT PILLARS 8.7 - AVOID & REDUCE
4.0 - NATURE & ANTHROPOGENIC ACTIVITIES 8.8 - OFFSET
5.0 - SUSTAINABILITY PRINCIPLES 8.9 - 2100’s CLIMATE CHANGE SCENARIOS
5.1 - BASICS 8.10 - THE PATHWAY TO NET-ZERO BY 2050
5.2 - UN SDGs 9.0 - LEGISLATION
5.3 - DESIGNING SUSTAINABILITY 9.1 - European Union's Green Deal
5.3 - GREENWASHING 9.2 - ESG
6.0 - RESOURCE MANAGEMENT 9.3 - REPORTING FRAMEWORKS
6.1 - 5 R’s PRINCIPLE 9.4 - CSRD
6.2 - TYPE OF RESOURCES 10.0 - FUNDS: Sê-lo Verde - Fundo Ambiental - Portugal
6.3 - UNDERSTANDING RESOURCE FLOW 11.0 - EVENTS’ THRIVEABILITY
6.4 - WASTE MANAGEMENT 12.0 - CASE STUDY: Waking Life Festival
7.0 - CIRCULAR ECONOMY 13.0 - READING SUGGESTIONS
7.1 - BASICS
7.2 - LINEAR VS. CIRCULAR ANNEXES (SHARED GOOGLE DRIVE FOLDER)
7.5 - BENEFITS
7.6 - IN PRACTICE
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INTRODUCING
1.0 MYSELF
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WHO I AM

MSc. Chemical Engineer Marcelo Rossi ESG

Waste Management
Systems Design
& Circular Economy

Innovation &
Events’ Sustainability
Business Dev.
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WHAT I DO

EcoPiratas

● Waste Management
● Climate Action through Recycling
● Volunteer Management
● Awareness through fantasy
storytelling: Pirates, Mermaids and
Adventures (Waste = Treasures)
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WHAT I DO
Circular Unity

● Portuguese ClimaTech Startup

● Carbon Accounting
● Sustainability Management
● Reporting
● ESG
● Reduction Insights
● Offsetting using smart contracts
● Data collection with IoT Sensors, AI,
APIs, computer vision

www.circularunity.com
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SELF-RESPONSIBILITY

2.0 & COLLECTIVE

PURPOSE
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SELF-RESPONSIBILITY
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COLLECTIVE PURPOSE
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EVENT
3.0 MANAGEMENT
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MANAGEMENT PILLARS

Waking Life Festival, Boom

Rock in Rio Burning Man
Festival
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MANAGEMENT PILLARS
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NATURE &

4.0 ANTHROPOGENIC
ACTIVITIES
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NATURE

Energy & Heat

Photosynthesis
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ANTHROPOGENIC ACTIVITIES

E PLANET EARTH
US
HO CT ns
) (Closed System)
N
E FE sio
RE EF mis
G
2
E EVENT S
O AIN T)
(C M
RE TPU
U
(O

ES
U RC )
Biosfera SO UT
RE (INP System
boundaries
TE
CLIMA G
IN
WARM
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ANTHROPOGENIC ACTIVITIES
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ANTHROPOGENIC ACTIVITIES
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ANTHROPOGENIC ACTIVITIES

ts &
r o duc ce
P ervi
S
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SUSTAINABILITY
5.0 PRINCIPLES
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BASICS

MORE INFO: www.sustainability.org

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UN SDGS

MORE INFO: Guide to Music and the SDGs (Center For Music Ecosystems)
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DESIGNING SUSTAINABILITY

MORE INFO: Guide to Music and the SDGs (Center For Music Ecosystems)
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GREENWASHING
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RESOURCE
6.0 MANAGEMENT
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5 R’s PRINCIPLE
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TYPES OF RESOURCES

MATERIALS WASTE LABOUR

ENERGY WATER
SERVICES
ELECTRICITY

INFRASTRUCTURE ELEMENTS

Restaurant,
Electricity Water Station, Toilet Catering Bar
point Shower / Sink & Market
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TYPES OF RESOURCES
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MATERIAL FLOW

STAGE
AREAS & INFRASTRUCTURES©

MATERIALS
CAMPING WAREHOUSE

ENERGY
STATION

CAR
PARKING WASTE
STATION

PRODUCTION
AREA
WATER
STATION
FOOD &
MARKET
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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

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UNDERSTANDING RESOURCE FLOW

AREAS & FLOW ANALYSIS

RESOURCE
STAGE
INPUT
INFRASTRUCTURES
OUTPUT
RESOURCE MATERIALS
MATERIALS
CAMPING WAREHOUSE
WAREHOUSE
WATER

ENERGY

MATERIALS

WASTE ENERGY
ENERGY
STATION
STATION
WASTEWATER

CAR
PARKING WASTE
WASTE
WASTE
STATION
STATION
CENTRAL
CENTRAL

PRODUCTION
AREA
WATER
WATER
STATION
STATION
CENTRAL FOOD &
MARKET
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UNDERSTANDING RESOURCE FLOW

Metabolism of anthropogenic systems: Using Material Flow Analysis (MFA), event planners can
determine the main sources, flows, stocks, and emissions of man-made and natural materials inside
the event.
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WASTE MANAGEMENT

LEGISLAÇÕES RESIDUOS PORTUGAL:

http://www.oern.pt/legislacao/53/residuos#:~:text=Decreto%2DLei%20n.%C2%BA%20102,%2F851%20e%202018%2F852.
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7.0 CIRCULAR ECONOMY

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BASICS
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BASICS
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LINEAR VS. CIRCULAR

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BENEFITS
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IN PRACTICE
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8.0 CLIMATE CHANGE

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BASICS
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GREENHOUSE EFFECT

Global-warming potential
(GWP)

is a term used to describe the

relative potency, molecule for
molecule, of a greenhouse gas,
taking account of how long it
remains active in the atmosphere.
The GWPs are calculated over 100
years consideration.
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CO2 EQUIVALENT
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VISUALIZING CARBON EMISSIONS

MORE INFO: https://www.anthropocenemagazine.org/2016/02/visualizing-carbon/

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GHG PROTOCOL
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CARBON NEUTRAL & NET-ZERO

MORE INFO: https://www.weforum.org/agenda/2022/08/carbon-neutral-net-zero-sustainability-climate-change/

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AVOID & REDUCE

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OFFSET

MORE INFO: https://www.sylvera.com/blog/what-is-a-carbon-offset

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2100’s CLIMATE CHANGE SCENARIOS

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THE PATHWAY TO NET-ZERO BY 2050

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9.0 LEGISLATION
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European Union's Green Deal

European Union's Green Deal
The EU's Green Deal is a comprehensive set of policy initiatives
with the primary goal of making Europe climate-neutral by
2050. This initiative aims to transition the EU's economy to a
sustainable model, ensuring a cleaner environment, more
affordable energy, smarter transport, job creation, and overall
improved quality of life. Key aspects include:

● Climate Neutrality by 2050: The Green Deal's

ultimate aim is to transform the EU into a modern,
resource-efficient, and competitive economy with no
net emissions of greenhouse gases by 2050.
● Economic Growth Decoupled from Resource Use: It
emphasizes economic growth that is not dependent
on resource use.
● Targets by 2030: There are specific targets to be
achieved by 2030, such as a minimum 55% cut in
greenhouse gas emissions.
● Legal Framework: The EU Climate Law, adopted on
June 24, 2021, legally binds the EU to the emission
reduction target of 55% by 2030 and climate
neutrality by 2050, moving towards negative
emissions post-2050
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ESG

MORE INFO:https://www.onetrust.com/blog/sustainability/
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REPORTING FRAMEWORKS

MORE INFO:
https://docs.google.com/presentation/d/1YmcZ-4652wTGOUCqQU7COy1mNtijnfMhK8hMzw2b8rk/present?slide=id.g1ea49827a5b_2_45
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CSRD

MORE INFO:
https://docs.google.com/presentation/d/1YmcZ-4652wTGOUCqQU7COy1mNtijnfMhK8hMzw2b8rk/present?slide=id.g1ea49827a5b_2_45
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10.0 FUNDS: Sê-lo Verde - Fundo

Ambiental - Portugal
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Sê-lo Verde

Programa Sê-lo Verde 2023

Incentiva a adoção de boas-práticas CATEGORIAS:
ambientais, inovadoras e com impacte
ambiental, social e económico nos grandes Categoria A: Eventos com um número
eventos, através do financiamento de máximo de «espectadores por dia», dado
medidas verdes a adotar nesses eventos,
pela lotação do recinto, entre 3.000 e 15.000;
tendo como principais objetivos gerais:
Categoria B: Eventos com um número
● Adoção de critérios ambientais que máximo de «espectadores por dia», dado
contribuam para uma redução de impactes e pela lotação do recinto, acima de 15.000.
promovam o uso eficiente de recursos
materiais e energéticos;
● Abordagens inovadoras, como sejam, novas VALOR TOTAL DO INCENTIVO:
tecnologias, integração de renováveis, € 600 000 (seiscentos mil euros).
fomento à economia colaborativa, conceção
ecológica; A taxa máxima é de 70%, por projeto.
● Educação e sensibilização ambiental dos
grupos de interesse envolvidos –
promotores, marcas, municípios,
espectadores e comércio local adjacente.

MORE INFO:
https://www.fundoambiental.pt/apoios-2023/gestao-de-residuos-e-transicao-para-uma-economia-circular/se-lo-verde-2023.aspx
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EVENTS’
11.0 THRIVEABILITY
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EVENTS’ THRIVEABILITY
LEGISLATION

THRIVABILITY
ENVIRONMENT
EDUCATION

SUSTAINABILITY
FEASIBILITY VIABILITY

THRIVE
INNOVATION
ECONOMIC SOCIAL

DESIRABILITY
EDUCATION
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EVENTS’ THRIVEABILITY
ENVIRONMEN
T FEASIBILITY VIABILITY

ENVIRONMENT = Planet
INNOVATION
SOCIAL = People
ECONOMIC = Profit I&D (Universities & Scientific
research)
Digital Transformation
SUSTAINABILITY New technologies for carbon
emissions reduction
ECONOMIC SOCIAL
DESIRABILITY

EDUCATION & COOPERATION

DEFINE STRATEGIES & POLICIES
TOGETHER WITH STAKEHOLDERS:
EDUCATION - Audience
- Staff
- Suppliers
- Government
- Local Community / Civil society