ECONOMIC EXPLORES:

NAVIGATING THE
BASIS

Natalia Sanchez, Kitzia Flores

Tatiana Castillo
 BASIC ECONOMICS CONCEPTS EVERYONE SHOULD KNOW

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OLIGOPOLY FILM
INDUSTRY
MARKETPLACE
SCENARIO
 FACTORS AFFECTING PRICING,
PRODUCTION, AND COMPETITION:
1. Demand 4.Regulations

2. Costs 5. Technological
Advancements
3.Competition
 MARKET
ANALYSIS

1. Current Market Trends: 3. Competitive Landscape:

Streaming Dominance: 2. Consumer Streaming Giants
Franchise and Sequels: Preferences: Traditional Studios
Diversity and Inclusion: . Convenience: Independent Filmmakers
Hybrid Releases: Quality Content: Tech Disruption
Personalization:
Social Engagement:.
 PRODUCTION
PLANNING
STUDIO A
Type of Films: Focus on blockbuster franchise films and high-concept
action/adventure movies targeting a broad audience base.
Budget Allocation: Allocate a significant portion of the budget to
production costs, including visual effects, star cast, and marketing
campaigns.
Marketing Strategies: Utilize extensive marketing campaigns across
traditional and digital channels, leveraging teaser trailers, exclusive
content releases, and influencer partnerships to generate buzz and
anticipation.
STUDIO B
Type of Films: Specialize in producing prestige dramas, character-
driven narratives, and critically acclaimed independent films catering
to niche audiences.
Budget Allocation: Prioritize storytelling and talent acquisition,
allocating resources to script development, talent fees, and production
design to ensure high-quality output.
Marketing Strategies: Employ targeted marketing efforts focused on
film festivals, awards campaigns, and word-of-mouth promotion,
emphasizing critical acclaim and audience engagement over mass
appeal.
 PRODUCTION
PLANNING
STUDIO C
Type of Films: Diversify film slate with a mix of family-friendly
animations, comedy franchises, and genre-bending experimental
films to appeal to a wide range of audiences.
Budget Allocation: Balance production costs with marketing
expenses, investing in engaging storylines, animation quality, and star
voice talents to drive box office success.
Marketing Strategies: Implement multi-platform marketing strategies,
including interactive social media campaigns, merchandise tie-ins,
and cross-promotions with partner brands to maximize audience
reach and engagement.
STUDIO D
Type of Films: Specialize in producing innovative and boundary-
pushing content, including sci-fi thrillers, horror franchises, and
interactive experiences to captivate tech-savvy audiences.
Budget Allocation: Allocate resources towards cutting-edge visual
effects, immersive storytelling techniques, and strategic partnerships
with technology companies to create unique and memorable cinematic
experiences.
-Marketing Strategies: Embrace digital marketing tactics such as
augmented reality experiences, virtual reality trailers, and interactive
online communities to engage with audiences and build anticipation
for upcoming releases.
 PRICING
STRATEGY
STUDIO A
Pricing Strategy: Implement a premium pricing strategy for
blockbuster franchise films and high-concept action/adventure
movies.
Rationale: Capitalize on the brand recognition and star power
associated with franchise films to justify higher ticket prices.
Factors Considered:
Production Costs: High production values justify premium pricing.
Demand Elasticity: Franchise films tend to have inelastic demand
due to dedicated fan bases.
Competitive Dynamics: Compete on perceived value rather than
price, leveraging the reputation of successful franchises.
STUDIO B
Pricing Strategy: Adopt a value-based pricing strategy for
prestige dramas and critically acclaimed independent films.
Rationale: Position films as premium offerings, pricing slightly
higher than average to signal quality and exclusivity.
Factors Considered:
Production Costs: Budget allocation focuses on storytelling and
talent, adding perceived value.
Demand Elasticity: Target niche audiences willing to pay a
premium for unique cinematic experiences.
Competitive Dynamics: Emphasize the artistic merit and critical
acclaim to differentiate from mass-market offerings.
 PRICING
STRATEGY
STUDIO C
Pricing Strategy: Implement a penetration pricing strategy for
family-friendly animations and comedy franchises.
Rationale: Set prices slightly below competitors to gain market
share and attract price-sensitive families and younger
audiences.
Factors Considered:
Production Costs: Balanced production costs allow for
competitive pricing.
Demand Elasticity: Family-oriented films may exhibit elastic
demand, making them price-sensitive.
Competitive Dynamics: Compete on price while maintaining
quality to capture a larger market share.
.
STUDIO D
Pricing Strategy: Employ a skimming pricing strategy for innovative
sci-fi thrillers and interactive experiences.
Rationale: Set higher initial prices to capitalize on early adopters
and tech-savvy audiences seeking cutting-edge content.
Factors Considered:
Production Costs: High-tech production elements justify premium
pricing.
Demand Elasticity: Tech enthusiasts may exhibit inelastic demand
for unique experiences.
Competitive Dynamics: Differentiate from competitors by offering
innovative content at premium prices.
 PROMOTION AND
DISTRIBUTION STRATEGIES
STUDIO A STUDIO B
Marketing Campaigns:
Marketing Campaigns:
Launch extensive marketing campaigns across
Focus on targeted marketing efforts aimed at film
multiple channels, including TV, digital, and outdoor
enthusiasts, cinephiles, and awards voters.
advertising.

STUDIO C STUDIO D
.Marketing Campaigns:
Marketing Campaigns:
Launch vibrant and family-friendly marketing Utilize cutting-edge digital marketing strategies to
campaigns targeting parents and children across target tech-savvy audiences and early adopters.
various media platforms.

.
 MONITORING AND
ADJUSTMENTS
STUDIO A STUDIO B
Regular Monitoring:
Regular Monitoring:
Track box office performance, audience feedback,
Evaluate box office performance, critical acclaim,
and critical reviews for each film release.
and awards recognition for films in the studio's
Strategic Adjustments:
portfolio.
Based on market feedback, adjust production
strategies to focus on successful franchises or
Strategic Adjustments:
explore new genres with high potential
Pivot production plans based on critical and
audience reception, prioritizing projects with
strong potential for awards recognition or critical
acclaim.
.
 MONITORING AND
ADJUSTMENTS
STUDIO C STUDIO D
Regular Monitoring: Regular Monitoring:
Monitor box office performance, audience Monitor box office performance, digital
demographics, and consumer trends for family- engagement metrics, and technology trends for
oriented films and comedy franchises. innovative and experimental content.
Strategic Adjustments: Strategic Adjustments:
Modify production plans to capitalize on successful Refine production strategies to align with
franchises or emerging trends in family emerging technologies and audience
entertainment, adjusting budget allocations and preferences, prioritizing projects with high
creative direction as needed. potential for technological innovation and
audience engagement.

.
 SUPPLY AND DEMAND
ANALYSIS: MOVIE TICKETS
SUPPLY FACTORS:
Theaters: The number of theaters available in a
particular area affects the supply of movie tickets.
Film Production: The number of films released and their
availability for screening impacts the supply of movie
tickets.
Ticket Pricing: The pricing strategy adopted by theaters
also influences the quantity of tickets supplied.
 DEMAND FACTORS
Population: The size and demographics of the
population in a given area influence the
demand for movie tickets.
Income Levels: Higher disposable income
generally leads to increased demand for
leisure activities such as movie-going.
Film Quality: The popularity and quality of films
released affect consumer willingness to
purchase movie tickets.
EQUILIBRIUM ANALYSIS:

The intersection of the supply and demand

curves determines the equilibrium price and
quantity of movie tickets.
At the equilibrium point, the quantity of
movie tickets supplied equals the quantity
demanded, leading to market efficiency.
 THE WELLNESS POD

The WellnessPod is an all-in-one health and wellness

solution designed to revolutionize self-care routines. It
integrates cutting-edge technology with holistic health
principles to provide users with personalized wellness
experiences. The pod features an immersive
environment where users can engage in activities such
as meditation, aromatherapy, light therapy, and virtual
fitness classes, all tailored to their individual
preferences and needs.
 BUSINESS PLAN
Production Costs:
Research and Development:
$100,000
Manufacturing: $500 per unit
(initial batch of 100 units) =
$50,000
Technology Integration: $50,000
Packaging and Shipping: $10,000
Total Production Costs: $210,000
Pricing Strategies:
Tiered Pricing: Basic model at $999,
Premium model at $1,499
Subscription Model: Basic
subscription at $19.99/month,
Premium subscription at
$39.99/month
Bundled Packages: Deluxe bundle
(Pod + essential oils kit + fitness
accessories) at $1,799
 BUSINESS PLAN
Target Market
Health-Conscious Consumers: Individuals
aged 25-45 with disposable income and
an interest in holistic wellness.
Urban Professionals: Busy professionals
in metropolitan areas seeking convenient
stress-relief solutions.
Wellness Enthusiasts: Yoga practitioners,
fitness enthusiasts, and mindfulness
advocates looking to enhance their
routines.
Marketing and
Distribution
Online Presence: $20,000 for website
development, social media marketing, and
digital advertising.
Partnerships: $30,000 for collaborations with
wellness centers, spas, gyms, and corporate
wellness programs.
Direct Sales: $10,000 for e-commerce
platform setup and customer support.
Demo Events: $15,000 for organizing demo
events and pop-up experiences
Total Marketing and Distribution Costs:
$75,000
 BUSINESS PLAN
Potential Profits
Revenue Streams: Unit sales, subscription
fees, bundled packages.
Profit Margin: 40% (average margin after
production, marketing, and operational
costs).
Scalability: With successful market
penetration, aim for 20% annual growth.
Return on Investment: Projected ROI of
150% within the first three years
The WellnessPod can be
positioned for success in the
health and wellness industry.
With an initial investment of
$285,000 and a solid business
plan in place, the WellnessPod
has the potential to become a
profitable venture while
positively impacting the lives of
its users.
BUDGETING AND PERSONAL
FINANCE WORKSHOP

BUILDING AN EMERGENCY FUND

Monthly income of $4,000 after taxes.
 Identifying Expenses:
Fixed Expenses:
Rent/Mortgage: $1,200
Utilities (electricity, water,
gas): $150
Car Payment: $300
Insurance (car, health,
home/renters): $250
Cell Phone: $50
Internet/Cable: $100
Total Fixed Expenses: $2,050
Variable Expenses:
Groceries: $400
Dining Out/Entertainment: $200
Transportation (gas, public transit):
$100
Clothing: $100
Personal Care (toiletries, haircuts):
$50
Miscellaneous: $100
Total Variable Expenses: $950
 Calculating Savings and Budgeting
Investments
Emergency Fund: Aim to save at least 3-6 Total Income: $4,000
months' worth of living expenses. Start
Total Expenses: $3,000 (Fixed
with a goal of $8,000.
Retirement Savings: Contribute to a 401(k) Expenses) + $950 (Variable
or IRA. Aim to save 10-15% of income. Expenses) = $3,950
Start with $300 per month.
Remaining Income: $4,000 -
Other Savings Goals: Allocate $150 per
month for specific goals like travel, $3,950 = $50
education, or a major purchase.
 Investment Options Budgeting

Consider investing in low-cost index funds

or exchange-traded funds (ETFs) for long-
term growth.
Explore options like real estate investment
trusts (REITs), bonds, or individual stocks
for diversification.
Consult with a financial advisor to develop
an investment strategy aligned with your
risk tolerance and financial goals
Total Income: $4,000
Total Expenses: $3,000 (Fixed
Expenses) + $950 (Variable
Expenses) = $3,950
Remaining Income: $4,000 -
$3,950 = $50
THANK
YOU