Product Name: Kripik Usus Crispy Pedas

Date: 2024-02-20

Author: [Your Name]

Revision: 1.0

1. Executive Summary
This PRD outlines the requirements for launching Kripik Usus Crispy Pedas, a spicy and crispy
intestine snack, on Tokopedia. It defines the target audience, product features, marketing
strategy, and success metrics.

2. Problem and Solution

Problem: Snack lovers in Indonesia crave unique and flavorful snacks. Existing kripik usus
often lack consistent quality, flavor, or spiciness.

Solution: Kripik Usus Crispy Pedas offers a premium, hygienically prepared, and consistently
spicy kripik usus experience. Our unique recipe delivers a satisfying crunch and bold flavor,
catering to adventurous snackers.

3. Target Audience
● Age: 18-45 years old
● Gender: All genders
● Location: Primarily focused on Indonesian market, with potential for expansion regionally
● Interests: Spicy food, Indonesian snacks, online shopping

4. Product Features
● Unique taste: Balanced blend of spices for a flavorful and enjoyable heat.
● Crispy texture: Consistent crunch throughout the snack.
● High-quality ingredients: Clean and hygienically prepared intestine, natural spices, and
cooking oil.
● Variety of spice levels: Options to cater to different spice preferences.
● Attractive packaging: Eye-catching design that reflects the product's premium quality.
● Multiple sizing options: Individual serving packs, family packs, and bulk options for different
needs.
5. Marketing Strategy
● Tokopedia optimization: Utilize relevant keywords, high-quality product images, and
detailed descriptions.
● Social media marketing: Engage on platforms like Instagram and Facebook, showcasing
product features, customer testimonials, and appetizing visuals.
● Collaborations: Partner with food influencers or Tokopedia sellers to reach a wider
audience.
● Promotions and discounts: Offer launch discounts, bundle deals, and seasonal promotions
to drive sales.
● Customer service: Provide responsive and helpful customer service to build trust and
loyalty.

6. Success Metrics
● Sales volume: Track daily, weekly, and monthly sales to measure product demand.
● Conversion rate: Monitor website traffic and conversion rate to Tokopedia store.
● Customer reviews and ratings: Analyze feedback to understand customer satisfaction and
areas for improvement.
● Social media engagement: Track likes, shares, and comments on social media posts.
● Brand awareness: Measure brand awareness through surveys or social media mentions.

7. Next Steps
● Finalize product recipe and production process.
● Design and source packaging materials.
● Obtain necessary licenses and permits.
● Create high-quality product photos and videos.
● Set up Tokopedia store and optimize product listings.
● Develop and launch marketing campaigns.
● Monitor and analyze performance metrics.

Additional Notes:

● This PRD is a starting point and can be adapted based on your specific business needs and
resources.
● Conduct market research to validate your target audience and product concept.
● Consider competitor analysis to understand the existing landscape and differentiate your
product.
● Regularly review and update this PRD as your product evolves.
I hope this helps you create a comprehensive PRD for your Kripik Usus Crispy Pedas!
Remember to tailor it to your specific goals and resources. Good luck with your launch!