This document is for Coventry University students for their own use in completing their assessed work for

this module and should not be passed

to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Coventry University
Faculty of Business and Law
Coursework 2023-24

Any work submitted after the deadline will receive a mark of

0%.
Deadline: 11th December 2023

IMPORTANT – PLEASE READ THIS WARNING REGARDING PLAGIARISM

Assessments must be all your own work and must not have been copied in part or in whole from any
other source, such as books or the internet, or from other students’ work. If you wish to use another
author’s exact words in a short quotation this must be clearly marked up in inverted commas with the
exact source given, including page number, so that the reader can clearly see which words have been
copied and are not your own. Just quoting references used at the end is not sufficient.
Please see your course handbook or the Faculty website for more information on referencing and
university regulations on plagiarism.

INSTRUCTIONS FOR SUBMISSION

Your assignment must be submitted online via Turnitin. Detailed submission information is detailed
below and is available on your Moodle.

Module Title: Career Development Assignment 1 of 1

Number

Module Code: NEU6005MKT Assignment Title CW1 (first sit) - Individual

Reflective Portfolio

Assignment 100%
Weighting

Release Date: 25th September 2023 Module Leader Dinh Anh Tuan
Submission
Submission Date: 11th December 2023 Softcopy submission to
Submission Time: 14:00 Time and Place: Turnitin via Moodle

ASSESSMENT INFORMATION

Learning outcomes
This assignment is designed to assess learning outcomes:
1. Develop skills in targeting and applying for graduate positions, for example competency- based
application questions, psychometric tests and verbal/numerical reasoning.
2. Develop assessment centre competences including leadership skills, problem solving and
awareness of topical news issues.
This assignment is an individual assignment.

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 This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Guidelines and background to this assignment

Your report is expected to be structured as follows (see mark allocation per section for further detail).
1. Reflective self-assessment (1,000 words)
PROFESSIONAL BRAND Establishment
- Briefly describe your professional brand/profile and discuss your short-term and long-term career
goals.
INDUSTRY & JOB FUNCTION Selection
- Discuss the kind of industry and job function you are interested in and talk about why you have
selected them.
CORPORATE CULTURE Selection
- Briefly describe your ideal corporate culture, including a discussion of formality, attitude towards
conflict, and work/life balance; your ideal work sector: choosing a local Vietnamese firm, a
government or civil service post, or a position with a multinational corporation based in Vietnam.
WORKING ABROAD Consideration
- Discuss your attitudes about a possible overseas posting. Discuss the pros and cons of working
with people from other cultures either as bosses, colleagues, partners, or clients.
ROLE Expectation & SKILLS Development
- Explain the type of role you would expect to fill in your first job after graduation. What skills do
you bring to the job, and what skills will you have to expand or acquire to be successful.
- Vietnamese HR professionals often talk about the lack of experience among graduates. Do you
feel that your experience is adequate to begin a career search? If so, describe how your
experiences have prepared you for your career. If not, discuss how you might go about acquiring
relevant skills.
UNIVERSITY TIME Reflection
- Finally, discuss how your time at NEU in general and Career Development class has (or has not)
prepared you for your career journey.
2. Identify 2 appropriate job listings (250 words)
POTENTIAL JOB Search key words from job requirements = fit = your expected/ current strength/
interest/ values
- Use Linkedin.com or other online job sites, find 2 job listings that you consider to be appropriate.
- Briefly indicate why you consider these jobs a good fit for you.
- Link to your choice of industry and job function that you are considering.
- Support your decision with evidence from psychometric testing, experience, training, or
extracurricular activities.
- Attach a copy of the job postings as an appendix.
3. The selection process: (250 words)
JOB INTERVIEW Preparation/ Q&A

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to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

- Choose one job posting presented above, discuss the interview process and include 2 typical

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to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

questions that you might be asked by the interviewer. Describe your answers, including relevant
information and anecdotes (short stories) that you would use to persuade the interviewer.
4. Company and Industry research: (500 words)
JOB INTERVIEW Preparation/ Research
- Explain how you conducted research on the industry and company for one chosen job listing.
- Describe your profile’s FIT to the findings of your research (characteristics/ future development
trends of your chosen industry/ company).
- Discuss on how you would successfully create values for the industry and company with the
chosen job position.
- Include your sources and references to support your findings.
5. Career Development Portfolio: (1,000 words)
- Include your CV (customised for the chosen position)
- A cover letter for the job you are interviewing for
- An expected reference letter (from your previous manager/ lecturer) for the job you are applying
for
- A thank you letter for a successful interview
Criteria for Assessment

Class Mark range Guidelines

Class I 90 – 100% In addition to that for 80 – 89% below, an outstanding answer that
could hardly be bettered. High degree of understanding,
critical/analytic skills and original research, where specified.
Outstanding in all respects.

80 – 89% In addition to that for 70 – 79% below, the answer will demonstrate
an excellent level of understanding, presence of clear description,
critical/analytical skills or research, as appropriate.

Answer entirely relevant to the assignment set. Answer will

70 – 79% demonstrate clear understanding of theories, concepts, issues and
methodology, as appropriate. There will be evidence of wide-ranging
reading and/or research, as appropriate, beyond the minimum
recommended. Answers will be written/presented in a clear, well-
structured way with clarity of expression. At level 3, evidence of
independent, critical thought would normally be expected.

Class II: I 65 – 69% Answer demonstrating a very good understanding of the

requirements of the assignment. Answer will demonstrate very good
understanding of theories, concepts, issues and methodology, as
appropriate. Answer will be mostly accurate/appropriate, with few
errors. Little, if any, irrelevant material may be present. Reading
beyond the recommended minimum will be present where
appropriate. Well organised and clearly written/presented.

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This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Class Mark range Guidelines

60 – 64% A good understanding, with few errors. Some irrelevant material may
be present. Well organised and clearly written/presented. Some
reading/research beyond recommended in evidence.

Class II: II 55 – 59% Answer demonstrating a good understanding of relevant theories,

concepts, issues and methodology. Some reading/research beyond
that recommended may be present. Some errors may be present and
inclusion of irrelevant material. May not be particularly well-
structured, and/or clearly presented.

50 – 54% Answer demonstrating a reasonable understanding of theories,

concepts, issues and methodology. Answer likely to show some errors
of understanding. May be significant amount of irrelevant material.
May not be well-structured and expression/presentation may be
unclear at times.

Class III 45 - 49% An understanding demonstrated but may be incomplete and with
some errors. Limited use of material with limited reading/research on
the topic. Likely to be poorly structured and not well-
expressed/presented. Irrelevant material likely to be present.

40 – 44% Basic understanding demonstrated, with some correct description.

Answer likely to be incomplete with substantial errors or
misunderstandings. Little use of material and limited
reading/research on the topic in evidence. May be poorly structured
and poorly expressed/presented. Some material may be irrelevant to
the assignment requirements.

Marginal 35 – 39% Some relevant material will be present. Understanding will be poor
fail with little evidence of reading/research on the topic. Fundamental
errors and misunderstanding likely to be present. Poor structure and
poor expression/presentation. Much material may not be relevant to
the assignment.

Fail 30 – 34% Inadequate answer with little relevant material and poor
understanding of theories, concepts, issues and methodology, as
appropriate. Fundamental errors and misunderstandings will be
present. Material may be largely irrelevant. Poorly structured and
poorly expressed/presented.

20 – 29% Clear failure to provide answer to the assignment. Little

understanding and only a vague knowledge of the area. Serious and
fundamental errors and lack of understanding. Virtually no evidence
of relevant reading/research. Poorly structured and inadequately
expressed/presented.

0 – 19% Complete failure, virtually no understanding of requirements of the

assignment. Material may be entirely irrelevant. Answer may be
extremely short, and in note form only. Answer may be
fundamentally wrong, or trivial. Not a serious attempt.

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 This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Mark Allocation Per Section

Reflective self-assessment (1,000 words) 30%

Selection of job listings (250 words) 10%

Selection process (250 words) 10%

Company and industry research (500 words) 20%

Career Development Portfolio (1,000 words) 30%

Grading Rubric

For better understanding of what to do in order to get a good grade please see the rubric below. This
details for each section what you must demonstrate in order to achieve a high grade, this will be used to
assess your work.

Reflective self-assessment (30%)

Section/
0 1-5 6-10 11-15 16-20 21-25 26-30
Points

Reflective Work was not Lack of Notion of Some Good Good Clear
Self complete, not preparation how this understanding understanding understanding understanding
clear, or did or insufficient process of the of the of the of the needs
Assessment
not address consider contributes potential potential potential and POV of
key aspects ation makes to career are employer. employer. potential
employer.
of the career this either under- employer.
Preparation Research and
development candidate developed or Career
and research preparatio Had a clear
process. inappropriate poorly choices were
seemed was solid and plan for
. explained. not fully
adequate. realistic. adding value
considered or
Language to
improperly Attitude Had some
difficulties or prospective
conveyed. towards notion of
insufficient employer.
overall career how to add
preparation Limited
was only value. Clear view of
would make thought
partially or how this
it hard to about how Convincing
inadequately position fit in
accept this this process argument
conveyed. with personal
candidate for contribute to about how
career
further overall Limited sense this process
development
consideration career. of how this contributed
plan.
. position to overall
would career.
contribute to
overall
career.

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 This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Selection of job listings (10%)

Section/
0 1-2 3-4 5-6 7-8 9-10
Points

Selection of Incomplete or Choices Choice of Choices were At least 1 of Both

job listings inappropriate. were not postings did unrealistic or the sections selections
appropriate not impractical. was were
for this demonstrate appropriate appropriate,
assignment. thought, and realistic. realistic, and
planning, or aligned with
career goals. career goals.

Selection process (10%)

Section/
0 1 2 3-4 5-6 7-8 9-10
Points

Selection Missing or Minimal or Little thought Shallow Good Very clear Outstanding
process of very mistaken or or understanding understanding research
little notions of understanding unrealistic of the general of the and a strong
relevance the job of the view of process, process. sense of
/ value. selection selection the though not as Ability to what the
process process. process. deep a view as think out to application
. might be the was likely to
called for. conclusion of entail.
the process.

Company and industry research (20%)

Section/
0 1-2 3-5 6-8 9-12 13-16 17-20
Points

Analysis of No research Lack of basic Incomplete Research Competent Professional Outstanding

the or knowledge or shallow was job of research prep work.
organisations inappropriat or research somewhat researching effort. Applicant is
competitive e inaccurate would incomplete, the Shows either an
advantage assumptions assumptions seriously shallow, or company ability to expert in the
and USP . . harm their erroneous, and engage field or
Likely to chances of but not industry. interviewers displays the
disqualify being to the Not an at a high aptitude and
them from selected. degree of expert, but level. attitude to
consider disqualificati clearly has become one.
ation. on. basic
knowledge
to make it
through the
selection
process.

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 This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

Career Development Portfolio (30%)

Section/Points 0 1-10 11-20 21-25 26-30

Coherence of the Material is Portfolio is Standard job Outstanding Complete,

report. missing, incomplete, search material collection of persuasive, and
inappropriate or marred by errors that neither written impressive.
unprofessional. or has an helps nor material. Portfolio
inappropriate undermines Portfolio is includes
tone. Language the candidate’s complete. The outstanding CV,
problems or efforts. CV and profile cover letters that
poor formatting are strong are direct and on
will work against assets, and the point, a value
the candidate. rest of the adding thank you
work is note, networking
impressive. requests and an
Lack of outstanding
customization or sample Profile,
generic POV. including photo.
These materials
would be a true
asset in the
candidate’s job
search.

Word Count
The word count is 3,000 words
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding
or below the word limit by 10% or more.
How to submit your assessment

The assessment must be submitted by 14.00 on 11th December 2023. Softcopy is only required. You can
access the submission link through Moodle.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please
take care to ensure that you have fully submitted your work.
• All work submitted after the submission deadline without a valid and approved reason (see
extenuating circumstances below) will be given a mark of zero.
• Extenuating Circumstances - The University wants you to do your best. However, we know that
sometimes events happen which mean that you can’t submit your coursework by the deadline –
these events should be beyond your control and not easy to predict. If this happens, you can
apply for an extension to your deadline for up to two weeks, or if you need longer, you can
apply for a
deferral, which takes you to the next assessment period (for example, to the resit period
following the main Assessment Boards). You must apply before the deadline. You will find
information about the process and what is or is not considered to be an event beyond your
control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

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This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed
to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk

• Students MUST keep a copy and/or an electronic file of their assignment.

• Checks will be made on your work using anti-plagiarism software and approved plagiarism
checking websites.
Plagiarism
As part of your study, you will be involved in carrying out research and using this when writing up your
coursework. It isimportant that you correctly acknowledge someone else’s writing, thoughts or ideas
and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not
acceptable to copy from another source without acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite
and reference the works of others. The Centre for Academic Writing provides documents to help you
get this right. If you are unsure, please visit www.coventry.ac.uk/caw.
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either
for your current course or for another qualification of this and any other university, unless this is
specifically provided for in your assignment brief or specific course or module information. Where
earlier work by you is citable, i.e., it has already been published/submitted, you must reference it
clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism.
Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.
Moodle includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying
large sections from a book or the internet are examples of plagiarism and carry serious consequences. If
you are a business student and joined Coventry University in September 2020 or later, please use APA
7th edition referencing or the existing Harvard Reference Style (Coventry version) that you are familiar
with. Please be consistent in the referencing style that you use and use it correctly to avoid a case of
plagiarism or cheating being brought.
Return of Marked Work
You can expect to have marked work returned to you 10-15 working days ofsubmission. If for any
reason, there is a delay you will be kept informed. Marks and feedback will be provided online. As
always, marks will have been internally moderated only, and will therefore be provisional; your mark
will be formally agreed later in the year once the external examiner has completed his / her review.

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