BRIEF FORMULATION

AIM
To create a space providing an intimate experience between people
and art by incorporating design and aesthetic into the structure and
by promoting local artists and contemporary art into the museum and
to act as a landmark in the city of Hyderabad

OBJECTIVES

Physical

To create a comforting environment with adequate lighting and

thermal levels to cater to the visitors/tourists. To create a leisure
space which is ideal to visitors.

Economic

The Art gallery acts as a tourist attraction which promotes economic

boost as well as provide employment and promote local artists.

Educate

It educates people about modern and contemporary art as well as

display cultures of Mangalore. Architecturally structured to amaze
and promote architecture as an art form.

Culture

To promote the culture of Hyderabad by promoting local artists and

promoting social relationships between people and artists or art
 “The gallery of Contemporary Art" promoting
contemporary art which is the art of today, which
aims to break the conventional ideas of Art gallery
instilled in people. The Art gallery aims to expose the
people of India to diverse art styles, technology and
design on a global level while representing
architecture through its design and structure.

FOCUS

TO CREATE A WORLD CLASS

STRUCTURE THAT ACTS AS A
LANDMARK IN THE CITY.

Promote
cultural art

To create a create a
world class platform to
structure.` represent
futuristic art`

SCOPE
To attract
To create an
tourists and
immersive
promote
experience
economy To create a
barrier free
museum.
USER BEHAVIOUR
USER CATEGORIZATION
URBAN CONTEXT

The no of arrivals in Hyderabad airport by foreigners

Stats by the telangana tourism in the district of Hyderabad

Revenue generated by domestic and foreign tourists

Land use/land cover map of Hyderabad city. Source:
Site analysis of Hyderabad
Centre for Environment, J.N.T UNIVERSITY, Hyderabad.

Urban sprawl of Hyderabad city.

AREA PROGRAMMING
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NBC STANDARDS