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 How satisfied are
you with the
quality of Amul
milk compared to
other brands you
AGE Code GENDER Code Occupation Code Location Code consume
Under 18 1 Female 1 Student 1 Urban 1 Satisfied
18-25 2 MALE 2 Employed 2 Rural 2 Very satisfied
26-35 3 Other 3 Unemployed 3 Neutral
36-45 4 Retired 4 Dissatisfied
Above 45 5 Salaried 5 Very dissatisfied
 Considering all
Please rate your factors (quality, How likely are
awareness of the availability, you to
brand "Amul" in pricing, etc.), how recommend How often do
the context of milk satisfied are you Amul milk to you purchase
Code products Code with Amul milk Code others Code Amul milk
1 Agree 1 Satisfied 1 Likely 1 Never
2 Strongly Agree 2 Very Satisfied 2 Very likely 2 Occasionally
3 Neutral 3 Neutral 3 Neutral 3 Sometimes
4 Disagree 4 Dissatisfied 4 Unlikely 4 Always
5 Strongly Disagree 5 Very Dissatisfied 5 Very Unlikely 5 Frequently
 Are you What factors influence
aware of your decision to
How likely are you to recommend Amul the brand purchase Amul milk
Code milk to others compared to other brand Code "Amul Code products
1 Much less likely to recommend Amul 1 Yes 1 Brand reputation
2 Less likely to recommend Amul 2 No 2 Quality of the milk
3 About the same 3 May be 3 Pricing
4 More likely to recommend Amul 4 Availability in stores
5 Much more likely to recommend Amul 5 Packaging
Advertisement
 Have you
ever tried How likely
other are you to
competiti switch from
ve brands Considering all factors Amul milk
of milk (quality, price, taste, products to
products etc.), which brand of
apart packaged milk would another
from you choose as your top brand in the
Code Amul Code preference Code future Code
1 Yes 1 Amul 1 Likely 1
2 No 2 Mother Dairy 2 Very likely 2
3 May Be 3 Nestle 3 Neutral 3
4 Other (please specify) 4 Unlikely 4
5 Very unlikely 5
6