NewJaisa

Every Bit Matters!

India’s Leading IT Electronics Refurbishing Company

 NewJaisa is a tech driven full stack D2C IT electronics brand providing quality bespoke refurbished electronics at
significant discount as compared to new products

 Started in 2020 with an aim to provide best-in-class, quality checked refurbished electronics at affordable and
economical prices

 Managed by an experienced team of ~500 skilled employees, focused on delivering trustworthy aspirational buys at
pocket friendly prices

Key Products Sales Channels Customer Categories Key Sourcing Channels

• Desktops / AiOs • Online: • Students • IT Resellers

• NewJaisa.com
• Laptops • Leading e-commerce • Corporates • Corporate Entities
platforms
• Monitors • Working Professionals
• Direct B2B Corporate
• Accessories Sales
• Direct Educational
Institution Sales

NewJaisa’s comprehensive platform has delivered 76k+ high quality refurbished PCs in <3 years

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Our Impactful Journey in Creating a Scalable Business in 3 Years
FY 21
Company started in Aug 20 by
Vishesh Handa and R Mukunda
with a vision to provide quality
refurbished IT electronics
• Started by selling refurbished
Product & desktops and AiOs
• Ended FY21 with 8,928 unit sales
Performance
KPIs
• Developed a customized ERP
system with full production control
Tech
• Developed own website –
newjaisa.com
• listed on leading e-commerce
websites
Partnerships
• 100+ regional reseller tie-ups
• Started in a 1 bhk flat in July 20 and
moved to a 3000 sqft. office in Jan
Operations 21
• Started with a team of 5 and
increased to 30 by year end
FY 22
Company invested in creating
streamlined process driven
operations to increase
refurbishment volumes and
reduce refurbishment cost
• Onboarded two new product
categories: Laptops and Tablets
• Ended FY22 with 24,959 unit sales
• Developed an automated quality
check app enabling traceability and
trackability of operations
• Established deep ERP integration
with sales and customer support
channels
• Developed strategic partnerships
with multiple recyclers as well as
leasing companies
• Moved to a 16k sqft. office around
July 21
• Team size grew to 100 by the end of
the year
FY 23 FY 24 (so far)
Achieved critical mass with Company went for IPO and got
42k+ unit sales – strong platform listed on stock exchanges
in place to scale up multifold in 3
years
• Strengthened B2B sales– Hired senior • Relaunched website. Activated direct
team for strategic partnerships, sales channels
account management and overall
GTM
• Ended FY23 with ~42.043 unit sales
• Revamped the technology platform
• Developed a quality inspection app
to capture precise information at • Enhanced capacity for component
scale level repair
• Cost optimization, streamlined
production planning and dynamic
routing engine functions
• Executed direct corporate
purchases with renowned brands
• Team size grew to ~500
• Team size grew to ~200
employees
employees
• Added another refurbishment
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Quality Refurbished IT Electronics Offered at Attractive Price Points
Laptops Desktops / AiOs Monitors Accessories

Price Range INR 9,000 – 40,000(1) INR 6000 – 28,500 INR 6,000 – 7,000 INR 400 – 600

Discount
(To a similar
configured new
~ 60 -70% ~ 40 -50% ~ 10 -20% ~ 10 -20%
model)

• Lenovo: ThinkPad range • Lenovo: ThinkCentre • Lenovo: ThinkVision range • Keyboards

• HP: Chromebook, range • HP: ProDisplay and • Mouse
Key Brands/ EliteBook, ProBook range • ASUS: Chromebox range Compad 19 range • Chargers
Models • Dell: Latitude range • Dell: OptiPlex range • Dell: Dell 19 range • RAM

Scratch less Unit Genuine Hardware 14 Days Return Policy 1 Year Warranty
Guarantee and Software 14 No Questions Asked 2 Pan India

Note 1: Average price of >90% products sold 4

Note 2: 14 days return warranty on NJ website – On external e-commerce websites return policy aligned as per such website guidelines
Robust Infrastructure in Place

Setup (Bangalore)

✓ 48k sqft. ✓ 600 seats capacity ✓ 600 units/ day production capacityy

Our Facilities

Clean Room Chip Repair Area with Paint Booth Display Lam and Delam 3D Printer 24*7 Surveillance
BGA Machines Machine (Currently Outsourced)

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Marquee Business Partners across Functions
Our Business Model – How it Works

Sourcing Partners Sale to Customers

1) Recyclers Complex Refurbishment Process 1) Through E-Commerce Channels

2) Direct Corporate Purchase 2) To Direct B2B Customers
3) To Educational Institutions

Our Partnerships
Sourcing Partners - Sourcing Partners –
1 Recyclers
2 Corporates
3 Technology Partners 4 Financing Partners

Strategic partnership with major corporates helped us secure competitive edge in early business years
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Experienced & Passionate Founding Team
Vishesh Handa
CEO / (Co-Founder)
• With an aim of providing cost-effective, eco-friendly, and aspirational IT
products at affordable prices, Vishesh founded NewJaisa to offer high
quality refurbished electronics at significant discount to similar new models
• In NewJaisa, as a hands-on founder, he is involved in 360-degree
management covering key areas such as strategy planning and execution,
new market / product entry, key partnerships, account handling and P&L
management
• Previously served as a senior operations & product manager at Google
(for 5 years) & along with stints at HSBC, Amdocs and American Express
• 20+ years of combined experience
R Mukunda
COO / (Co-Founder)
• With his strong technical background and domain experience, Mukunda
joined Vishesh in co-founding NewJaisa
• Over the years he has gained deep technical knowledge in value chain of
key electronic products with focus on R&D and innovation to improve
efficiency and deliver quality products
• Has overseen several refurbishment operations including Blubirch (a
reverse logistics funded startup), Accel Frontline, etc
• He is instrumental in setting up NewJaisa operations which are spread
across 12 departments, and running 3 levels of engineering support for
ensuring robust refurbishment function
• An industry veteran with 25+ years of experience
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Full Stack Solution to Disrupt the Existing Refurbished Electronics Supply
Chain
“Current used PC supply chain is broken” NewJaisa reinventing the refurbished PC supply chain

Our Operating Model

Corporates/ Blind Bids: Bidders physically inspect Corporates/ 1) Full Stack: We aspire to be corporate to
Lease/Buy Backs material within limited time window Lease/Buy Backs consumer company. Currently 20% is
direct purchase, 80% via recyclers

2) Tech Driven:
Recycler Recycler
a) Automated quality check control:
Focused on quick movement of inventory To remove uncertainty on
on “as-is” basis purchase and to boost internal
Distributors productivity

NewJaisa b) ERP/ Complex rule engines: To

drive a very complex multi SKU
Minimum Repair Capability: On order/ On dynamic operations
Dealers the spot part replacements
c) Own web/ Market place: For
direct to customer reach
Sold without warranty & compromised Online market
Retailers quality: Sold on local retailers trust, on the
places d) In built customer service app:
spot functionality test
Improve customer experience

Poor quality - dissatisfied customer High quality, long warranty, minimal

further repairs for 12-18 months
Customer Customer

Trading mentality of intermediaries - no value-addition in refurbished NewJaisa’s “Value-addition DNA” focuses on providing almost new
products high-quality refurbished products to customers
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 The Insiders Story
12 Steps that Makes Our Products Epic!

Loads of
Compassion
 The NewJaisa Effect
You need to See it to Believe it

By Current Ecosystem By NewJaisa

Visible scratches/dents 0 scratch guarantee:

Surface treatment inhouse

White patches on screen

Clean Room Display Repair:
0 Scratches on screen
> 30 mins battery backup
promise No white patches on screen

Smudge marks on keyboard/

low grade replacement > 2 Hrs mins battery backup
promise

Keyboard imprints Zero usage marks on keyboard

Product’s outer appearance often Painting and aesthetic correction steps

neglected conducted

Pirated software/no performance Licensed software/ burn tested

tested
Pan India Warranty/ BuyBack
No Warranty Guarantee

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Customers cutting across sectors

SMEs NGOs
Corporates

Pt. Vishwanath Sharma

Hindu Charitable Trust
About the Project

Since 1983, D Y Patil Group of Institutions is leading group known amongst

the top education institutions in India. University has spread over on 100
acres of land and providing education from KG to PG. Today, it is one of
the largest private educational groups in the India has more than 96,000+
Students, 3.75 Lacs+ Alumni, 11,000 + Employees under its expansive
umbrella.

Problem

The university wanted to setup a lab at one of their recently opened

campuses in order to avail NAAC Accreditation. Getting affordable
computing solutions which offer reliable performance and support, in bulk
quantity was an issue due to limited amount of options available in the
unorganized market.

Solution

NewJaisa solved this problem by providing best-in-class refurbished

desktops and laptops for their lab facility at affordable prices along with
a 1 Year Warranty and priority customer support. Lab setup was complete
and NAAC Accreditation process was initiated.
MIT, Aurangabad expectations
MIT was unable to acquire State-of-the-Art Technology Infrastructure with
affordable pricing to provide its students with the latest technology infrastructure due
to budgetary constraints and was relying on a local vendor to procure used laptops,
leading to
• Unreliable equipment – which cannot withstand academic use and software
demands
• Lack of warranty - to secure comprehensive coverage and timely assistance
• Limited support - in case any assistance required post-purchase
• No buyback option – reselling used equipment to recoup investment

Additional Considerations
1. Educate students on responsible technology use - Extend lifespan of equipment
2. Ensure students have access to affordable laptops

Solution
For MIT
NewJaisa solved this problem by providing best-in-class refurbished desktops and
laptops for their lab facility at affordable prices along with a 1 Year Warranty and
priority customer support was initiated.
For MIT Students
MIT opened a NewJaisa Franchise within MIT campus to allow students to buy
laptops/desktops at affordable prices

“Invest in technology that supports innovation and fosters a vibrant and sustainable learning environment”
- Munish Sharma, Director MIT
Thanks