Project Overview:

Project Name: XYZ Consulting Services Rebranding

Project Description: XYZ Consulting Services is undergoing a rebranding initiative
to establish a modern and professional identity that reflects our expertise in
financial consulting. The goal is to appeal to a broader audience and communicate
trust and innovation.
Brand Background:
Company/Organization Overview: XYZ Consulting Services provides
comprehensive financial consulting services to businesses of all sizes. Our mission
is to empower clients with strategic financial solutions, and our values include
transparency, integrity, and client success.
Target Audience: Small to mid-sized businesses, entrepreneurs, and corporate
clients seeking financial consulting services.
Design Preferences:
Design Style: Modern and professional with a touch of innovation.
Color Preferences: Blue and green are preferred, but open to suggestions that
convey trust and growth.
Typography: Clean and modern fonts, avoiding overly ornate or playful styles.
Logo Usage: A new logo is needed. The design should reflect financial expertise
and incorporate the initials "XYZ."
Competitor Analysis:
Competitor Brands: ABC Financial Consultants, DEF Financial Solutions.
Points of Differentiation: XYZ Consulting Services differentiates itself through
personalized client relationships, innovative solutions, and a commitment to
transparency.
Deliverables:
Primary Deliverables:
Logo Design
Business Card
Letterhead
Website Graphics
Social Media Assets
Secondary Deliverables (if applicable):

PowerPoint Template
Email Signature
Timeline:
Start Date: February 1, 2024
Deadline: March 15, 2024
Budget:
Budget Range: $5,000 - $7,000
Payment Schedule: 50% upfront, 25% midway, 25% upon project completion.
Communication:
Preferred Communication Method: Email for routine updates, bi-weekly virtual
meetings for major milestones.
Feedback Process: Two rounds of revisions per deliverable. Feedback to be
consolidated and provided within 3 business days.
Additional Notes:
The design should convey a sense of trust and reliability while reflecting our
commitment to innovation.
The final deliverables should be provided in both print and digital formats.
Please provide a portfolio showcasing relevant previous work.