Unacademy mission & vision

Mission – Democratise access to high quality education. By leveraging technology and high-quality
educators, we aim to move closer to our mission of democratising education at all levels, starting with
test prep.

Vision – Partner with the brightest minds and have courses on every possible topic in multiple languages
so the whole world can benefit from these courses

.UnacademyStarted as YouTube channel in 2010, became an established business in 2015Market Cap –

1. Shocks to the system – (2020 – 21) – Covid – 19 – too many acquisitions – boost of online education

2. Accidents causing damage – None

3. Changes in regulation or policy – None

4. Recombining ideas from one world in a different context – 2015 – Saw other paid models like Byju,
Khan Academy and became a similar business.

5.Technology/Knowledge Push – None

6. Demand Pull – 2016 – Specific test based prep courses for popular exams like JEE, CAT, NEET, UPSC

7. Design Driven Innovation – 2020 – Launched Graphy application, to allow users to explore stories,
ideas, books and original content

8. Open Innovation – None

9. Inspiration from nature, music – None

10. Bottom of pyramid innovation by sheer support/political will – None