SHRI RAMSWAROOP MEMORIAL

UNIVERSITY LUCKNOW-DEVA ROAD,

UTTAR PRADESH

PROJECT REPORT
ON
“services sector insights”
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE
AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO
SHRI RAM SWAROOP MEMORIAL UNIVERSITY
FOR THE
SESSION 2023-24

SUBMITTED TO: SUBMITTED BY:

Dr. Pankaj Dhingra Pranshu Mishra
Roll no.: 202210702010023
MBA

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Service Providers:-
- Hospitality Industry: A Bun Makkan Chai (BMC)
- Education Industry: Teachnook, an online learning platform.

Questionnaire:-
General Questions:-
1. What is the primary service offered by your business?
2. How long has your business been operating?
3. What is your target market/customer base?
Specific Questions for Hospitality Industry:-
1. What unique features or amenities does your hotel provide to attract guests?
2. How do you ensure customer satisfaction and loyalty in the hospitality
sector?
3. How do you handle customer complaints and feedback?
Specific Questions for Education Industry:-
1. What teaching methods or technologies does your platform use to engage
learners?
2. How do you tailor your courses to meet the diverse needs of students?
3. What measures do you take to assess and improve the effectiveness of your
educational programs?

Analysis and Reporting:-

After conducting interviews with professionals from the hospitality and education
industries, the following key insights were gathered:

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Hospitality Industry:-
- Professionals emphasized the importance of personalized experiences and
customer satisfaction in the hospitality sector.
- Key areas for improvement included enhancing digital presence, incorporating
sustainable practices, and expanding amenities to cater to diverse customer
preferences.
- Strategies for reaching a wider audience included targeted marketing
campaigns, partnerships with travel agencies, and leveraging customer feedback
for service improvements.
- The vision for the hospitality brand focused on becoming a top choice for both
leisure and business travelers by offering unique experiences and exceptional
service.

Education Industry:-
- Professionals highlighted the need for continuous curriculum updates,
technological integration, and career-oriented programs to meet evolving student
needs.
- Improvements suggested included flexible learning options, industry-relevant
certifications, and enhanced student support services.
- Effective communication strategies included social media engagement, alumni
networks, educational seminars, and collaborations with educational influencers.
- The vision for the education institution was centered on providing holistic
education, fostering student success, and preparing graduates for the workforce.

Recommendations:-
- Based on the interviews and analysis, recommend specific actions for each
sector:

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 - Hospitality: - Enhance personalized services, invest in guest feedback
systems, and develop targeted marketing campaigns.

- Education: Expand course offerings, integrate emerging technologies, and

implement data-driven assessments for continuous improvement.

In conclusion, both industries recognize the significance of meeting customer

needs, staying competitive through innovation, and maintaining a strong brand
identity to succeed in their respective service sectors. By implementing strategic
improvements and embracing evolving trends, these industries aim to continue
penetrating the Indian psyche and drive economic growth.