SWOT ANALYSIS

STRENGTHS WEAKNESS

Flexible Event Space: The open Weather Dependency: Being

design of the auditorium and open-air makes the venue
convention center allows for
susceptible to weather
versatile arrangements,
conditions, which could disrupt
accommodating various types of
or cancel events, particularly in
events such as concerts,
conventions, exhibitions, and regions with unpredictable
cultural events. weather patterns.

S W
Maintenance Challenges:
Customization: Flexibility in Regular upkeep of an open-
space utilization allows for air venue is crucial to ensure
customization according to cleanliness, safety, and
event requirements, enhancing functionality, which may

customer satisfaction and pose challenges compared

to enclosed venues.
event success.

O T
OPPORTUNITIES THREATS

Eco-friendly Initiatives: Embracing

sustainability practices such as solar
panels, rainwater harvesting, and green
landscaping can attract environmentally
conscious clients and support eco-
friendly events.
Competitive Market: Competition
from other event venues, both
open-air and enclosed, can impact
bookings and pricing strategies,
requiring continuous differentiation
and marketing efforts.

Collaborative Events: Partnering Regulatory Restrictions:

with local businesses, event Changes in zoning laws, noise
planners, and community
ordinances, or environmental
organizations can create
regulations may impose
synergies and expand event
limitations or additional costs
offerings, fostering a stronger
on operations, affecting
presence in the market.
profitability.