Task 1

Areas of Improvement under Website:

 Layout (placement of content to colors) – The layout and design of your website is the
first look and feel of your brand. Since Edueasygo is a Digital Marketing Education
website, a robotic structure or a step to step structure, that will lead to the next page of
what a visitor is looking at will give it a seamless flow and will present better.

 Briefing about the modules needs to be more elaborated, Crisp to what we are teaching.
E.g. SEO – Just about what is SEO and how does it contribute towards improving your
brand’s visibility. Content [SEO (Search Engine Optimization) is an
approach for optimization of a website to place the right set of
fundamentals that includes relevant content and keywords for
search engine increasing brand’s visibility]

 WHO CAN LEARN – Pictures could be more appealing.

 Let’s make Your Journey easier –

o Talk to a Career Advisor – This can be changed into – Speak to our counsellor
today and get a brief understanding of how will it shape your career.

TASK 2
 Social Media posts needs to be actively posted on all the social media handles with
useful hashtags.
o Types of Post – 1 post every 3 days briefing about a single topic will be
informative for students or the followers to know.
o QnA posts can garner more engagements for examples – What is the full form of
SMO? With a useful graphic
o Did you Know? Graphics can be more engaging in telling people about institute,
or brands. For example, Did you Know, Edueasygo have placed more than 95 %
students passed out from there institute, You could be next!
o Live classes or small demo notes on social media live.
o The current student batch can help by posting their live subjects and feedback.
o More interactive content will engage more interaction and attention.
o The font style can be more attractive and have more graphics since a good font
and picture depictions always make people interested in reading more.