FOCUS ON LEARNING

UNIT 7: FINANCE
READING 2
Activity 4
1f
2h
3g
4i
5d
6e
7c
8a
9b

Activity 5
a) true
b) false (They are interesting, create controversy, etc.)
c) true
d) true
e) true
f) false (It’s a violent disagreement.)
g) true
h) true
i) false (It’s the natural change in economic growth and recession over a period.)

Activity 6
1 invest
2 refurbishment
3 spend
4 make over
5 expand
6 / 7 offer / offering
8 extension

Activity 7
a) offer
b) refurbishment / makeover
c) expansion
d) extension
e) investment
f) expenditure

Activity 8
1b
2a
3c
4c
5c
6b
UNIT 8: CONSULTANTS
READING 2
Activity 4
1d
2f
3e
4b
5a
6c

Activity 5
a and c

Activity 6
a) appeal
b) relationships
c) walks of life
d) objectives
e) appointments
f) securing
g) accolades
h) embrace

Activity 7
a) true
b) true
c) not given
d) false (He / She ended up running the Europe-Middle East-Africa (EMEA) area.)
e) false (It has to an extent become widely available commercially.)
f) true
g) false (He believes in dialogue and exchange.)

Activity 8
a) assessment
b) view
c) expert
d) thorough
e) respond
f) coerce
g) play
h) mature

Activity 9
a) be on the radar
b) the search industry
c) geographies
d) sector
e) tricks
f) courtship
g) integrity
h) openness
UNIT 9: STRATEGY
READING 2

Activity 4
a) false (You think about it deeply and for a long time.)
b) false (They have only just come out of school.)
c) true
d) true
e) false (It is of no importance because it is not related to what is being considered or discussed.)
f) true

Activity 5

Verb Noun
confuse confusion
pervade pervasiveness
legislate legislation
lobby lobbyist (person lobbying)
hire hire (person hired, esp. AmE)
associate association

Activity 6
a) To promote markets, rather than reward leaders of existing businesses
b) No, because leaders of new businesses will take 20 years to emerge, by which time the
minister will probably no longer be in the job.
c) They shouldn’t subsidise existing research and development, but encourage new entrants to
develop new processes and products.

Activity 7
a) toxic combination
b) acquisitions
c) mergers
d) corporate reporting
e) obsession
f) executive remuneration

Activity 8
b
UNIT 10: ONLINE BUSINESS
READING 2
Activity 4
a) Best Buy, Kohl’s, JC Penney, Wal-Mart, Moosejaw
b) Gary Wohlfeill
c) Websphere Commerce
d) IBM
e) Retail Systems Research
f) Nikki Baird

Activity 5
a) Kohl’s
b) Best Buy
c) Wal-Mart
d) JC Penney

Activity 6
a) false (It is low.)
b) true
c) true
d) false (It is used by customers.)
e) false (They are attracted away from competitors.)
f) false (It’s a big change.)
g) false (They access products in stores, online, on mobile devices, etc.)

Activity 7
a) single customer experience
b) radical responses
c) a small outdoor-equipment retail chain
d) point-of-sale devices, in-store machines
e) call-centre sales staff
f) loyalty reward scheme
g) customer’s purchase history
h) multichannel transformation

Activity 8
a
UNIT 11: NEW BUSINESS
READING 2
Activity 3
a) Seedcamp
b) University College London, Bloomsbury
c) Hussein Kanji, Geoff Watts, Julia Fowler
d) EDITD, Garmz
e) Vienna Fashion Week
f) Skype, TomTom

Activity 4
1. D
2. F
3. G
4. B
5. E
6. C
7. A

Activity 5
a) entrepreneurial talent
b) venture capitalists
c) early-stage ventures
d) angel investors
e) leading players
f) incubator event
g) technology industry

Activity 6
a) considerable
b) maturing
c) nurturing
d) attain
e) network
f) approaches
g) hub
h) ecosystem
i) mentor

Activity 7
a) False (It relates to the fashion industry.)
b) True
c) False (It provides information about the fashion industry.)
d) False (They are going to Austria soon.)
e) False (They have been invited by another start-up.)
f) False (Geoff said this.)

Activity 8
b, c, e and f can be used without changing the meaning of the article.
a) An emergency is a dangerous situation that must be dealt with immediately.
d) A segment is a particular group of customers in a market.
g) Comprising would mean that Skype and TomTom were the only companies to go public in
this period.
UNIT 12: PROJECT MANAGEMENT
READING 2
Activity 4
1b
2a
3c
4b
5b
6c
7a
8c

Activity 5
a) get up to speed quickly
b) the price of operating at high speed
c) prioritise
d) experience of multiple environments
e) make decisions quickly
f) focus on the important things (that need to be delivered)

Activity 6
a) false (Role is used as a noun here, but you cannot also use it as a verb.)
b) true
c) true
d) false (Assignment is a fairly formal word meaning ‘task’. The meaning of assignation is not
the same: it’s a slightly humorous expression for a meeting, perhaps secret, between two people
in a romantic relationship.)
e) true
f) false (Unlikely is an adjective and could not be replaced here by improbably.)
g) true
Activity 7
f, b, g, h, c, e, d, a

Activity 8
Blancmange is a cold, sweet dessert made from corn flour that is quite slippery and messy to
eat. Here, it’s used to talk about the ‘messy’ conversations that happen around the water-cooler
in different organisations - the place where people often meet to gossip.
FOCUS ON TESTING
TEST 1
Part 1
1. C
2. E
3. D
4. B
5. C
6. D
7. A
8. B
Part 2
9. C
10. A
11. B
12. G
13. D
14. E
Part 3
15. D
16. A
17. B
18. C
19. A
20. B
Part 4
21. D
22. A
23. A
24. C
25. D
26. B
27. C
28. D
29. B
30. A
Part 5
31. IT
32. WITH
33. ALTHOUGH / THOUGH / WHILE / WHILST
34. WHAT
35. BE
36. MY
37. FOR
38. TAKE
39. TO
40. WHICH
Part 6
41. THE
42. SUCH
43. CORRECT
44. WELL
45. BUT
46. CORRECT
47. ALL
48. THIS
49. HOW
50. SO
51. OF (last word)
52. IF
TEST 2
Part 1
1. C
2. E
3. A
4. B
5. C
6. D
7. A
8. B
Part 2
9. E
10. D
11. G
12. A
13. F
14. C
Part 3
15. D
16. A
17. C
18. B
19. C
20. B
Part 4
21. D
22. B
23. A
24. D
25. A
26. C
27. D
28. B
29. A
30. C
Part 5
31. WHOSE
32. OUT
33. IN
34. NOW
35. FOR
36. NOT
37. AND
38. SO
39. TO
40. THAT
Part 6
41. WHERE
42. CORRECT
43. CORRECT
44. WAS
45. CORRECT
46. TAKEN
47. ON
48. DO
49. THE
50. WITH
51. UP
52. ABOUT