CONFERENCE TITLE : ARTIFICIAL INTELLIGENCE DRIVEN BUSINESS NAVIGATING INNOVATION AND

CHALLENGES

Message from the Chancellor’s Desk

Dr. Ishari K.Ganesh

Founder-Chancellor
VISTAS

I would like to congratulate Department of MBA, School of Management

Studies & Commerce, for organizing the National conference on Artificial
Intelligence Driven Business Navigating Innovation and Challenges on
December 13th & 14th 2023.
The field of artificial intelligence is witnessing tremendous growth in
automation across different business sectors. The current trends in AI include a
wide spectrum of technologies such as AutoML, Multi-modal AI, Explainable
AI, Computer Vision, Neural Networks, Digital Twins and so on. These AI
trends drive sustainable growth for businesses across industries, redefining the
way we work, learn, and interact with technology. I hope this conference will
provide a platform for all the academicians, young research scholars to interact
and know the advancements in the field.
I convey my best wishes and greetings to all the organizers, delegates and
participants of this national conference.

Best wishes.
 Message from the Pro Chancellor’s desk

Dr.Arthi Ganesh,
Pro Chancellor (Academics),
VISTAS

It is indeed an immense pleasure to know that a National Conference on

“Artificial Intelligence Driven Business Navigating Innovation and Challenges”
is to be held on December 13th & 14th 2023.
The mission of VISTAS is to build excellence in higher education, represent and
unify the Management community to promote advanced research, development,
application and management-oriented technology.
The objectives of this national conference are to bring industrialists,
entrepreneurs. Professionals, scholars in the field of management science and
technology and explore the emerging trends in the field of AI.
This conference promotes cutting edge and innovative ideas and helps to
showcase their ideas for intellectual growth, collaborate and promote best
practices for future generation.
My heartiest congratulations to the entire team and I wish for the grand success
of the programme.
 Message from the Pro-Chancellor’s Desk

Prof.Dr.A. Jothi Murugan

Pro-Chancellor (Planning & Development)
VISTAS

Artificial Intelligence is the simulation of human intelligence processes by

Machines especially computer systems. I am happy to note that the department
of MBA is organising a National Conference “ARTIFICIAL INTELLIGENCE
DRIVEN BUSINESS NAVIGATING INNOVATION AND CHALLENGES”
during December 13th & 14th 2023. The National Conference will provide a
platform for researchers, post graduate students, industry people for
constructive deliberations and future collaboration. With this platform, VISTAS
will embark on a whole process of making new discoveries and then translating
them in to product and services for the market place. With artificial intelligence
which is a new emerging field will help to focus on the fast changing work and
economy and help to attain sustainability. This conference will definitely focus
on all these aspects and I wish the conference a grand success.
 Message from the Vice-President Desk

Dr Preethaa Ganesh
Vice President,
Vels Group of Institutions

On behalf of Vels Institute of Science, Technology and Advanced Studies (VISTAS), It is

with great pleasure that I welcome you all to the National Conference on "Artificial
Intelligence-Driven Business: Navigating Innovation and Challenges” on 13 th and
14th December, 2023.

Artificial Intelligence has emerged as a driving force behind unprecedented advancements,

revolutionizing the way we conduct business, make decisions, and interact with technology.
The theme of this conference is particularly timely, as it encapsulates the essence of the
evolving landscape that businesses navigate today. In this era of rapid technological
evolution, understanding the intricacies of AI is pivotal for staying competitive and fostering
sustainable growth.
Throughout the conference, we have assembled a distinguished group of entrepreneurs,
industrialists, educators, thought leaders, and practitioners who will share their insights,
experiences, and research findings. Our aim is to foster an environment conducive to
learning, collaboration, and the exchange of ideas that will undoubtedly shape the trajectory
of AI-driven business practices.
I am particularly enthusiastic about the potential for AI to drive innovation and address the
challenges that lie ahead. The intersection of artificial intelligence and business is a frontier
where possibilities are limitless, but so are the responsibilities.
I encourage you to actively participate in the discussions, engage with your peers, and seize
this opportunity to broaden your perspectives. The success of this conference lies in the
collective expertise and enthusiasm that each of you brings to the table.
I extend my best wishes to the Department of MBA and Computer Science, organizing
committee, sponsors, and delegates. May the event be filled with insightful conversations,
meaningful connections, and a shared commitment to harnessing the potential of AI for the
greater good.

Message from the Vice-Chancellor Desk

 Dr. S. Sriman Narayanan
Vice-Chancellor
VISTAS
I am happy to note that the Department of MBA, School of Management
Studies and Department of Computer Science, Engineering of VISTAS is
organizing a two days national conference on “ARTIFICIAL INTELLIGENCE
DRIVEN BUSINESS NAVIGATING INNOVATION AND CHALLENGES”,
on December 13th &14th 2023. This topic on Artificial Intelligence is of great
importance in the present digital age which helps to transform and provide in-
depth knowledge about recent innovations and applications.

The conference focuses on to the role of Artificial intelligence in global

development and innovative ideas that help in sustaining the intense global
competitions. I believe that this conference would provide an opportunity for all
the participants to gain comprehensive knowledge and connections, exchange
ideas and present their research findings to the various academic community.

My best wishes to all the participants who are a part of this Conference

Message from the Pro Vice Chancellor Desk

 Dr. M. Bhaskaran
Pro Vice Chancellor
VISTAS
I am pleased to note that the Department of MBA, School of Management Studies and
Department of Computer Science, Engineering of VISTAS, jointly organizing National
Conference on “ARTIFICIAL INTELLIGENCE DRIVEN BUSINESS NAVIGATING
INNOVATION AND CHALLENGES” which will held on December 13th &14th 2023 at
VISTAS campus, Pallavaram, Chennai. The Conference will provide a forum for sharing new
ideas and exploring the advances in the respective field of Management.

The Management Conference program includes keynote and plenary talks from eminent
speakers from reputed Institutes through video, oral and poster presentations with Technology
demos. It is the goal of the organizers to make this conference an event of excellence,
attractive to students, academicians, industrial and stakeholders in management and its
advancements.

The application of management are vital for the advances in every field. It includes
management concepts like planning, controlling, staffing, direction, supervision,
communication, team dynamics etc.

In the past couple of years, management has exposed its potential in various areas and it has
become an interdisciplinary concept. One of the most important messages for the people of
management conceived is, to accept the situation of interdisciplinary concept and approach to
reach a practical and a useful conclusion.

Iam sure that this conference will be a perfect platform for scholars, academicians and
management enthusiasts are encouraged to share their expertise knowledge and address the
several gamut of emerging issues. I convey my congratulations and best wishes to all the
participants and organizers of this mega event.
 Message from the Dean, School of Management Studies Desk

Dr.P.R.Ramakrishnan
Dean
School of Management Studies and Commerce
VISTAS
AI is the electricity of the 21st century. Ignore it and your business will be left in the dark.
Every business is a digital business. Yet Accenture shows that only 8% of companies are
adopting a strategy of total enterprise reinvention. In the Accenture Technology Vision 2023
Report, researchers examine the movement from the physical to digital world. The report
found 96% of executives agree that the convergence of digital and physical worlds over the
next decade will transform their industry. Experts predict that Artificial Intelligence will
create more than 10 million jobs in the next 24 months. As a management department we felt
that it the right time to educate and enlighten our students and faculty on this emerging
business driver in our curriculum. Hence we chose this topic for our seminar “ARTIFICIAL
INTELLIGENCE DRIVEN BUSINESS NAVIGATING INNOVATION AND
CHALLENGES”. The conference will be held on December 13 &14th 2023.th

This is an idea to explore and improve the talents of the research persons and scholars in a
global educational platform. The national conference integrates various disciplinary ideas and
researches in the national and international arena. It helps to explore ways towards new
resources and leading professionals to work efficiently, rise of knowledge-based societies has
made me realize the importance of sharing and building knowledge for the development of
modern societies.
The objective of having this national conference is to bring together renowned academicians,
scholars, and researchers to exchange their knowledge and innovative ideas. The conference
also helps in showcasing the researcher ideas for intellectual growth, collaboration, and the
promotion of best practices for future generations, this conference fosters cutting edge and
innovative ideas.

I also like to congratulate all the participants for their enthusiastic contribution to the various
fields through their research in this forum and thus adding one more star in their research
endeavour.
My best wishes to everyone taking part in this conference.