Atal Bihari Vajpayee - Indian Institute of Information Technology

and Management, Gwalior

Organizational Behavior
Group Assignment

Submitted To: Submitted By:

Dr. Vinay Singh (Group No: 06)

Himanshu Kumar (2020IMG-027)

Kunal Maloo (2020IMG-032)

Rajesh Jha (2020IMG-051)

Shubham Kumar (2020IMG-060)

 Adobe Systems
Abstract: The analysis focuses on the Adobe, a prominent multinational
computer software company headquartered in San Jose, California, USA to
understand its organizational culture, HR practices and how it promotes the
well-being of its employees.
--> I) Organization Culture Based on Hofstede’s Theory:
Adobe's organizational culture aligns closely with Geert Hofstede's cultural
dimensions. It emphasizes open communication and collaboration, echoing the
principles of co-founders John Warnock and Charles Geschke. This approach
signifies a low power distance orientation, where ideas are encouraged from
all levels.
While teamwork is valued, Adobe leans toward individualism, emphasizing
employee initiative. Adobe blends traits of masculinity, valuing achievement
and quality, with femininity, prioritizing work-life balance and employee well-
being. The culture maintains a moderate level of uncertainty avoidance while
remaining adaptable, ensuring Adobe's enduring commitment to "changing the
world through digital experiences."
Moreover, Adobe's long-term orientation prioritizes evolving its products to
meet enduring customer needs, favoring persistence and tradition over short-
term gains.
--> II) Preliminary requirement of the Adobe employee’s attitude towards
seeking the goal of the organization:
Adobe's goals are mostly centered on innovation and digital transformation,
must be clearly communicated to employees. This awareness, coupled with
alignment with Adobe's values, fosters the right attitude. These goals fit well
with what Adobe values.
Incentive and rewards systems, leadership commitment, and robust training
programs empower employees. Feedback mechanisms and a focus on
employee engagement are vital, as is addressing potential obstacles employees
may encounter in goal pursuit. The company's leaders set a good example and
listen to what employees have to say. When employees feel like their work
matters, they're more likely to help the company.
It is also important to understand and fix any problems that might stop
employees from helping the company's goals. Adobe keeps an eye on how well
employees are doing and ties their success to how well they help reach the
 company's goals. This way, everyone is excited about working together to
make Adobe better.

--> III) Personality traits need to be visible among the employees:

In Adobe, the employees have personality traits that enhance the overall work
environment to come up with new ideas and solutions. These traits include a
positive attitude, which helps to boosts team morale, teamwork for
collaboration, adaptability to new change according to latest technology and
learn new skills, strong communication abilities for idea sharing and issue
resolution. They are creative and flexible to new tech changes also which is
important for innovative company like adobe.

--> IV) Group behavior required by the employees to accomplish

organizations objectives:
In adobe, each person has specific assignment. This means they have certain
tasks to do help to company. For example, some people make software, some
are in accounts fields, some in marketing etc. When these employees work
together in groups, their behavior matters a lot. They need to cooperate and
communicate with each other to get things done. If they work well as a team,
it can make Adobe more successful. But sometimes, if there are problems in
how they work together, it can cause issues for the company. So, Adobe tries
to make sure employees understand their roles and work together smoothly.

--> V) Leadership required to motivate the employees towards attaining the

goals:
Motivating Adobe employees to achieve company objectives requires strong
leadership who inspire creativity and support employees in their growth. They
are effective communicator who felicitate collaboration to encourage
teamwork and provide constructive feedback to mentor employees to reach
their potential.