Professional Documents
Culture Documents
UCSP Week 3
UCSP Week 3
Introductory Message
This module was collaboratively designed, developed and evaluated by the Development and
Quality Assurance Teams of SDO TAPAT to assist you in helping the learners meet the
standards set by the K to 12 Curriculum while overcoming their personal, social, and
economic constraints in schooling.
As a facilitator, you are expected to orient the learners on how to use this module. You also
need to keep track of the learners' progress while allowing them to manage their own
learning. Furthermore, you are expected to encourage and assist the learners as they do the
tasks included in the module.
This module was designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. You will be enabled to process the
contents of the learning resource while being an active learner. The following are some
reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of the module.
Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in
the module.
4. Observe honesty and integrity in doing the tasks and checking your answers.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!
Let’s Learn
This module was written to help you understand the basic concepts of ethnocentrism and
cultural relativism the two ways to look at other cultures and forms of Tangible and Intangible
cultural heritage, as parts of the nature of culture and society from the perspectives of
anthropology and sociology.
After going through this lesson, you should be able to explain the importance of cultural
relativism in attaining cultural understanding.
Let’s Try
Multiple Choice
Direction: Read each question carefully. Encircle the letter of the correct answer.
1. What is the belief that one's own culture is the main standard by which other cultures may
be measured?
2. What refers to the idea that all norms, beliefs, and values are dependent on their cultural
context, and should be treated and understood objectively as such?
A. cultural relativism B. ethnocentrism C. bias D. xenocentrism
3. What is the idea that one’s own culture is above or superior to all others?
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4. When Kim visited a secluded area in Mt. Apo, he was surprised to witness the animal
sacrifice ritual of the natives. She, however, saw and analyzed the ritual as unique to their
culture and was done to appease their god. What was manifested through the act of Kim?
5. Shaira tells her classmate that her religious beliefs are correct while she discredits the
validity of her classmate’s religious beliefs. What is shown through Shaira's claims?
10. What heritage refers to objects that can be stored such as traditional clothing, utensils,
vehicles, or documents?
11. In what type of heritage do songs, myths, beliefs, superstitions, oral poetry, and stories
belong?
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13. Which sentence is NOT a threat against cultural heritage?
14. What action should NOT be taken into consideration in promoting the preservation and
recognition of cultural heritage?
15. Why is the recognition and preservation of cultural heritage important in society?
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Lesson
Let’s Recall
DIRECTION: Re-arrange the jumbled letters to get the correct answer and write on the space
provided
1. It is a way of life of a group of people. It involves symbols, languages, values, and norms.
EUCTLRU _______________
5. It is the process of adopting the behavior patterns of the culture in which a person is
immersed in.
NUCTULARTOINE _______________
8. It is when individuals or groups battle to achieve the goal that only one can have.
OMCEPITITON_______________
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9. It arises when people disobey rules, control a person by force, or hurt other people just to
achieve their goals.
ONCFLCIT _______________
10. It happens when a person uses threats or force to persuade another person.
OCERICON _______________
11. It is the belief that one's own culture is the main standard by which other cultures may be
measured. It is also the tendency to think of one’s culture as superior to other cultures.
THENOCMENTRIS _______________
12. Ethnocentrism is the tendency to look at the world primarily from the perspective of one's
own traditional, deferred, or adoptive ethnic culture while _________ is a preference for
the products, styles, or ideas of a different culture.
MEXNOCENTIRS _______________
13. It is the idea that all norms, beliefs, and values are dependent on their cultural context,
and should be treated as such. It calls for an unbiased evaluation and understanding of
other cultures.
UCLTURLA RAVLETISIM _______________
14. It is “an unreasonable fear or hatred of foreigners or strangers or of that which is foreign
or strange”
NOXEPHOBIA _______________
Guide Questions:
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Let’s Explore
Activity 1
The Following measure of ethnocentrism was developed by James Neuliep and James
McCroskey. Answer the questions honestly. It is composed of 24 statements concerning
your feelings about your culture and other cultures. In the space provided to the left of each
item indicate the degree to which the statement applies to you by marking whether you (5)
strongly agree, (4) agree, (3) are neutral, (2) disagree, or (1) strongly disagree with the
statement. There is no right or wrong answers. Work quickly and record your first response.
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Score for Ethnocentrism Test
To determine your ethnocentrism, reverse your score for items 2, 3, 5, 8 9, 11, 15, 16, 18, 19,
20 and 23. For these items, 5 = 1, 4 = 2, 3 = 3, 2 = 4, 1 = 5. That is, if your original score
was a 5, change it to a 1. If your original score was a 4, change it to a 2, and so forth.
Once you have reversed your score for these 12 items, add up all 24 scores. This is your
generalized ethnocentrism score.
Scores greater that 80 indicate high ethnocentrism. Scores of 50 and below indicate low
ethnocentrism.
Source: https://dhsfirstfloor.weebly.com/uploads/2/5/4/8/25487296/ethnocentrism.pdf
Let’s Elaborate
Ethnocentrism
People have a tendency to judge or evaluate other cultures in the context of their own culture.
Language, behavior, customs, or religion, which are understandably unique for every culture
are the common subjects of these judgments. Sociologically speaking, this ideology or
tendency is known as ethnocentrism.
Ethnocentrism is the idea that one’s own culture is above or superior than others'. It is also
the belief that one's own culture is the main standard by which other cultures may be
measured or understood. Ethnocentrism is failing or refusing to see the world and its aspects
in a wider or encompassing perspective. It may cause people to practice bias and
intolerance. That could lead to Xenophobia and Racism.
Seeing the belief and behavior of others which are different from yours as brutish, confusing,
or unbecoming is an ethnocentric thought or behavior. The tendency to be avoidant,
doubting, or questioning towards members of another culture is also a manifestation of
ethnocentrism.
Cultural Relativism
Not all people are ethnocentric. There are those who use wider perspectives in associating
their culture from another’s. There are people who accept and respect the evident differences
of members of the society. When people recognize that each culture is naturally different
from others, that is cultural relativism. Cultural relativism does not mean that we should
immediately accept and tolerate cultural differences. Instead, it requires understanding the
culture of other people in their own cultural context that is free from another’s biases.
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Cultural relativism is the idea that all norms, beliefs, and values are dependent on their
cultural context, and should be treated as such. According to Franz Boas (1887),
"...civilization is not something absolute, but ... is relative, and ... our ideas and conceptions
are true only so far as our civilization goes."
With cultural relativism, it is suggested that the way people live should be evaluated not
based on their own cultural context but on the social community the people themselves
inhabit. Cultural relativism means respect and tolerance.
It is believed that each person, in one way or another, possesses an ethnocentric attitude or
behavior. There is nothing wrong with having such because, unlike social scientists or
anthropologists, not all people are equipped with sufficient knowledge and exposure to
cultures across the globe, thus, the hardship in understanding and tolerating others' acts and
values. However, we also have to recognize that ethnocentric behavior, if not controlled, may
cause trouble to oneself, especially in this modern time when everyone calls for social or
cultural inclusion.
Historically, colonialism was justified by ethnocentrism. When Europeans reached the areas
populated by the natives whom they considered as uncivilized and savage, they saw the
promise to civilize and tame them through religion (Christianity) and colonialism. Despite its
advantages, we can say that the Age of Exploration changed the course of world history in a
way which deprived the conquered.
It is widely believed in the field of sociology that ethnocentric behavior may be mitigated
through the recognition and application of cultural relativism. A person can practice cultural
relativism by recognizing that culture shapes what is considered to be beautiful, ugly,
appealing, disgusting, virtuous, funny, and abhorrent, and that these should not be the basis
for evaluating other cultures. Cultural relativism shapes our understanding of different issues
in the society as to why certain religions believe in this and others do not, or how come this
group eats this type of dish, wears this weird clothing, sings and dances along to music while
others prefer not to. What we need is an open heart and an unbiased and critical mind,
exposure, education, and involvement in activities, and programs supporting and recognizing
the uniqueness and beauty of every culture for us to truly grasp what cultural relativism
means.
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Let’s Dig In
Activity 2
1. Josie refuses to accept a puka shell bracelet as a gift from a member of a Badjao
tribe. What is manifested in the statement?
2. Angela observed and respected a ritual of an indigenous group that she visited. What
is manifested in the statement?
3. Col Tiu found the notion of crumbling whenever she would see fellow Filipinos, treating
each and every Chinese national (including those originally from the Philippines) with
disgust and prejudice because of the sudden mass outbreak of the Covid-19. What is
shown through Col Tiu ‘s idea?
4. The widespread news that bat soup is one of the most popular dishes in Wuhan, made
ugly slurs and comments about how the Chinese prepare their food or what kind of
food they eat. What was manifested through the statement?
5. Aljin, who is a Muslim, keeps silent whenever her Christian classmates pray.
Cultural
Social relativism Xenocentrism
Relativism
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Let’s Remember
Let’s Apply
What actions can be presented to promote cultural relativism and mitigate ethnocentrism?
Please read carefully and circle the corresponding number of your answers.
1. Try to understand other people even if their origin and culture are different from yours.
2. Participate in community programs recognizing only your community's culture.
3. Refuse invitations to participate in community outreach programs catering to
indigenous groups.
4. Avoid Assumptions and judgments. Don't forget that people from different culture
would have other customs, beliefs, values or traditions that we should respect.
5. Educating people about other cultures and increasing their literacy.
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Let’s Evaluate
Direction: Following each statement are a number of option or alternative, circle T if it is true
and F if false.
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How can a person lessen ethnocentric behavior through cultural relativism?
13. T F Try to understand other people even if their origin and culture are
different from yours.
14. T F Refuse invitations to participate in programs catering to indigenous
groups of people.
15. T F Read articles authored by sociologists who used broaden perspectives
in analyzing their subjects.
Let’s Extend
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Lesson
Let’s Recall
Word Hunt
C U L T U R A L H E R I T A G E
B Q F T D O C M O N U M E N T S Q M
L F U T H B P R A C T I C E S G C C
Y N S O R C A F A T J J M A L G C U
H Y K N I A U R P F G M U S I C U I
V I R S J X D S T A O P D Y B R L S
V A L U E S Y I T W S L E A F O T I
A J N Y Y O M K T O O R K W N K U N
T A N G I B L E H I M R W L O C R E
C I V I L I Z A T I O N K A O D E R
C L Z M M B F K X R B N O S Q R X S
C C B R Z D O B J E C T S O B N E G
I N T A N G I B L E A C M K Q L F N
Let’s Explore
Activity 4
The observable aspects of culture such as food, clothing, celebrations, religion and language
are only part of a person’s cultural heritage. These things make up how you live and what
makes you accepted in society.
Fill in the table below with information about your own culture. Compare your information with
that of your classmates.
Food
Clothing
Music
Celebration
Religion
Language
Non-verbal
communication
Behavior
Rituals
People’s names
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Let’s Elaborate
Cultural Heritage
Legacy is what remains after one’s time. Handed down from one generation to another,
legacy magnifies one’s life and living. It is said that legacy is what cultural heritage is.
According to John Feather, cultural heritage is a human creation intended to inform.
Examples:
architectures such as buildings, houses, and structures
artifacts like books, documents, objects, images, clothing, accessories, and jars
things that make people who they are, like oral stories, values, laws, norms, rituals,
and traditions
Cultural heritage helps historians and archaeologists understand and decipher the way of
living people of yesterday had. Through these objects, we are presented with facts and
figures which help us draw the landscape of the world as it once was.
Objects that can be stored are included in this category, such as:
traditional clothing,
utensils (e.g. beadwork, water vessels),
vehicles (e.g. the ox wagon),
documents (e.g. codes, laws, land titles, literature), and
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public works and architecture built and constructed by a cultural group (e.g. buildings,
historical places, monuments, temples, graves, roads, bridges).
Intangible Heritage
Intangible is the opposite of tangible. Unlike tangible heritage, an intangible heritage is not a
physical or concrete item. Intangible heritage is that which exists intellectually in the culture.
There was a time in contemporary history when museums were in constant search and in a
hurry to look for historical materials to display. Due to the increase in demand for cultural
materials, opportunists saw this as an avenue to earn money. They invented materials and
claimed that these were excavated or unearthed and were once owned by a cultural group.
Documents whose authenticity are yet to be determined include the Hitler diaries, crystal
skulls of Mesoamerica (tangible), and the status or story of Saint Nicholas' companion,
Black Peter (intangible).
Authenticity or truthfulness of origin, attributes, and intentions of cultural heritage are one
of the issues concerning the sources of our culture.
Aside from authenticity issues, preservation, or the act of making a cultural heritage last
and exist, is also a primary concern.
The government should work on implementing and enriching existing national policies,
projects, training, and researches promoting the preservation of our cultural heritage. It is true
that intangible heritage is harder to preserve, but it should still be given equal attention like
what is given to tangible heritage.
Each nation should take part in maintaining cultural identity and making it a vital driving force
for social progress. This objective is cited in the Convention on the Protection of the Oral and
Intangible Heritage of Humanity.
According to UNESCO, “heritage is our legacy from the past, what we live with today, and
what we pass on to future generations. Our cultural and natural heritage are both
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irreplaceable sources of life and inspiration.” Indeed, whatever we had yesterday is our
present, and whatever we make out of it will be the foundation of our future. We better ensure
that it is well taken care of.
Let’s Dig In
Let’s Remember
Activity 6
3-2-1
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Let’s Apply
Rank the reasons listed below that illustrate why cultural heritage preservation is important:
Rank Reason
Allows for community focused public spaces (Placemaking)
Economic strength
Ensuring future generations have access to historical resources
Good urban design
The ability for individuals to learn about town’s history
The ability to conduct historical research
The ability to teach others about town’s history
The preservation of cultural identity/heritage
The preservation of sacred places or space
Other
Let’s Evaluate
Multiple Choice
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3. Physical and intangible attributes of human culture
A. Philippine Heroism
B. Bayanihan
C. Sacrifice
A. The Laguna copperplate inscription is the earliest known written document found in the
Philippines.
B. Bugtong or riddle is a type of question that describes something in a complicated and
confusing way.
C. The hudhud is recited and chanted by the Ifugaos during funerals.
D. Itik-itik is a mimetic folk dance in the Philippines.
A. Moai are monolithic human figures shaped by the Rapa Nui people on Easter Island in
eastern Polynesia.
B. The Great Pyramid of Giza is the oldest of the Seven Wonders of the Ancient World,
and the only one to remain largely intact today.
C. The Rosetta Stone, found in 1799, was inscribed with a decree issued at Memphis,
Egypt in 196 B.C.E. on behalf of King Ptolemy V.
D. Odyssey is one of two major ancient Greek epic poems composed in an oral tradition
and attributed to Homer.
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B. A Greek tragedy is a form of theatrical play from Ancient Greece and Asia Minor.
C. Superstitions in Ancient Greece, like it was an ill omen to start a voyage on certain
days of the week, were rampant.
D. Palmyra was an ancient Semitic city in present-day Homs Governorate. Syria is known
for its intricate architecture.
9. What is UNESCO?
10. Which of the following does NOT pose a threat to cultural heritage?
11. Why is the recognition and preservation of cultural heritage important in society?
12. What action should NOT be taken into consideration in promoting the preservation and
recognition of cultural heritage?
13. At World Heritage sites, one can experience the history of humankind and the planet.
World Heritage sites include monuments, groups of buildings, and cultural and natural
landscapes that
A. have a meaning for the local community and must therefore be protected by its
inhabitants.
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B. have a meaning for one country and must therefore be protected by its citizens.
C. reflect an important historical epoch in Asia and must therefore be protected by
Asians.
D. have a value for the entire world and therefore must be protected by all human beings.
14. World Heritage sites should be protected and preserved for a long time. Why is it
important to protect the heritage of the past?
A. Because today heritage sites give us important knowledge about different epochs and
cultures of the past.
B. Because heritage is an important economic factor.
C. Because heritage can increase tourism in an area.
D. Because it makes a brighter day.
15. This helps with intercultural dialogue, and encourages mutual respect for other ways of
life.
Let’s Extend
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References
https://www.quipper.com/ph/
Quipper School , A free e-learning solution for public schools, Teacher Portal
Source: Understanding Culture Society and Politics Teacher’s Guide First Edition 2016 p. 13
Department of Education, Republic of the Philippines
https://dhsfirstfloor.weebly.com/uploads/2/5/4/8/25487296/ethnocentrism.pdf
https://en.islcollective.com/english-esl-worksheets/material-type/fun-activities-and-games/
cultural-heritage/115143
https://www.harmony.gov.au/get-involved/schools/lesson-plans/lesson-plan-culture-race-
ethnicity
https://www.unesco-ichcap.org/eng/ek/sub3/sub2.php#self
Dictionary.com
https://www.rappler.com/move-ph/ispeak/250953-opinion-chinese-filipino-teen-racism-
coronavirus
https://www.rappler.com/views/imho/250704-opinion-hate-xenophobia-coronavirus-outbreak
http://www.culture-advantage.com/awarenesspage2.html
http://pdp.neda.gov.ph/wp-content/uploads/2017/01/Chapter-07.pdf
https://www.iccrom.org/sites/default/files/ICCROM_09_ManualSchoolTeachers_en.pdf
Development Team of the Module
Writers: Ernand S. Arroza
Editors:
Content Evaluator: Elisa P. Apolis – Head Teacher III
Language Evaluator: Mylin P. Laoang
Reviewer : Ferdinand Paggao – EPS AP
Illustrator: Ma. Cristina Javier
Layout Artist: Dan Gil M. Loresco
Management Team: Margarito B. Materum OIC-SDS
Dr. George P. Tizon, SDOG Chief
Dr. Ellery G. Quintia, CID Chief
Daisy L. Mataac, Ed.D.
Ferdinand Paggao, EPS
Schools Division of Taguig city and Pateros Upper Bicutan Taguig City
Telefax: 8384251