Expanding Fiber Optic Connections

to New States
Lightning Inc. is on track to expand to three new states this year. The three new markets
optimal for expansion are Arkansas, Mississippi, and Oklahoma. Cutting-edge fiber-optic
connections will thrive due to the lack of broadband fiber optic subscriptions and the
opportunity in citizen income.

Figure 1
Figure 1 shows the numbers of broadband
.
subscriptions in Arkansas, Mississippi, and
Fiber Optic/ Broadband Oklahoma. The figure is showing a comparison
Subscriptions F of those chosen states between the subscription
1,400,000 numbers of two states with similar population
Figure 2
1,200,000 counts and demographics, Alabama, and Oregon.
Subscriptions

1,000,000 Arkansas, Mississippi, and Oklahoma have the

800,000 lowest percentages in fiber optic subscriptions
600,000 out of the whole United States and they have
400,000 notable lower subscription numbers than similar
200,000 states Alabama and Oregon. These low numbers
0 are causation for lightning Inc. to expand into
AR MS OK AL OR
these states, as they have a clear lapse in the
States market of fiber-optic internet.
Source: Census Gov Table

Figure 2

TOTAL HOUSEHOLD ANNUAL INCOME

Figure 2 breaks down Mississippi, BREAKDOWN
Oklahoma, and Arkansas household
annual income. The data is broken into less than $20,000 $20,000-$74,999 $75,000+
brackets of less than $20,000 a year,
$20,000 to $74,999 a year, and $75,000
plus a year. As shown in the chart, 49% 19%
32%
make $20,000 to $74,999 annually and
another 32% makes over $75,000. Since
fiber optic is a more costly internet
subscription, and a total 81% of 49%
households make $20,000 and above
yearly, citizens have the means to afford a
fiber optic internet subscription. Source: Census Gov Table
 Figure 3 funnels down the
Figure 3
household internet subscription data
in Arkansas, Mississippi, and
Oklahoma. It shows how many
Subscription Breakdown households have one or more
computing devices, internet
Total households: 3,780,762 subscriptions of any type, and how
Household computing devices and

many have broadband/fiber optic

subscriptions. There is a gap of
1+ computing devices: 3,350,812
subscriptions

372,603 households that have one or

more computing devices and do not
have an internet subscription. There
Have Internet… 2,978,209
is also a gap of almost a million
households (905,559) that have an
Broadband/ Fiber optic: 2,072,650 internet subscription but not a
broadband fiber optic subscription.
This is a large untapped market in
Source: Census Gov Table Arkansas, Mississippi, and
Oklahoma. Out of those three states
a total of 802,553 households holds
no internet subscription at all,
showing even more causation for
expansion into this empty market.

In conclusion, Lightning Inc. will sustain significant growth as it prepares to expand operations
into three new states: Arkansas, Mississippi, and Oklahoma. This is decided by an identified lack
of broadband fiber optic subscriptions and a great opportunity in citizen income and purchasing
power.

Visual Source- Visual data