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Civic Entity Validation Common Labeling Issues

Contact
Us! You'll have to do google searches to get enough information to answer some questions, but should only use the actual Facebook or
Instagram profile/page that matches the one in SRT (so they should have the same profile photo, for example). To help find the
correct FB/IG profile/page, you should use key words like the state the person is running in along with their name. You should also try
different variations of their name if there are multiple in SRT. If you still can't find the profile of the candidate by searching their
names, you could also copy/ paste one of their recent posts with text and find the search results filter to " posts".
Question Photo Match
Video Country Code- use the country-specific search engine to find images of the political figure online. For example, if the
Walkthroughs jobs are for Argentinian political figures, use searchengine.com.ar. Your Appen project manager will provide the best
link for photo searches. If using google, see this link.
More than 2 Names: multiple searches using different queries may be necessary to find a photo match, especially if
Does the the account has more than two first, middle or last names. For example, if searching the political figure’s first, middle
page and last name does not yield results, try searching just the first and last name. The presence of nicknames may also
render? require multiple searches (using nickname then full name in query if no initial results).
Does the Contextual Queries: using context from the source of truth or profile is recommended when finding matching photos.
profile Examples include:
name Name + political party
match? Name + location
Is this a Name + office title
meme or Name + any combination of the above
spoof
account? Unable to Verify vs. No Match- “No match” should only be selected if there is overwhelming evidence that the account
Is this information does not match the source of truth. If there is no evidence present to verify that the account information matches
profile the source of truth, then “unable to verify” should be selected.
feed
Name Match- Again, no match should only be selected when there is overwhelming name match evidence that the account
relevant?
information does not match the source of truth. Please refer to the name match conditions table in the guidelines for further
Does the
detail on how to label the name match question.
profile
photo Helpful Tips
match?
Does the Using the “show more” option for posts- occasionally there will be no matching information in the first segment of posts
profile available. Click the “show more” options until there is no more “show more” button to find this matching information. This will
district reveal more posts from which to verify if the profile/page matches the source of truth. If the show more option is not available,
and/or then thoroughly review all posts for information that matches the source of truth.
state
match? State Match, Office Match, Party Match- If this information is not readily available in the profile/page components section
Does the (first table to the right of the source of truth) or the initial posts, then utilizing a page search is helpful for finding this
party and information. On mac, hold the command button and press the F key, or hold the ctrl button and press the F key on windows.
office
match? Searching the political figure’s actual page/profile- If there is little information to work with in SRT or for any other reason,
Is the click the vanity url to the political figure’s actual profile/page. This will sometimes have better evidence to be used, specifically
website when answering the “match” questions.
correct?
Name Matching Question Clarification - when should you choose Match, Partial Match, and No Match? Use the table below for
specific criteria!

Label Condition 1 Condition 2 Condition 3

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One name exactly
All names exactly
At least two names exactly match matches and another
Match match the source of
the source of truth nickname matches the
truth
source of truth
Names match except Only one name matches the
Partial spelling is different source of truth but other
Match than the source of information makes it obvious that
truth it's the same person
Only one name matches the
No Zero names match the source of truth and no other
Match source of truth information makes it obvious that
it's the same person

Question Intention

Do you see the political figure's name that The purpose of this question is to identify if the political figure’s name matches the
is listed in the Source of Truth in the source of truth. Raters are asked to look at the handle, bio, profile name, and photos to
Facebook page? verify if the political figure’s name matches the source of truth.

A meme/spoof account’s only purpose is to post memes, or to be a joke about a specific

political candidate.

A legitimate political candidate can sometimes post memes/jokes, but that doesn’t mean
that the account is a spoof/meme account.

Do any components of the job within SRT
(posts, photos, about section) make you
believe that this is a “fan”, “spoof”, “meme”,
“just for fun” or “just for laughs” account?
Sometimes, a person only posts memes, but that also doesn’t mean the account is a
meme/spoof account, although it’s probably not being used as an official political
account. In order to answer “Yes” to this question, the account’s only purpose must be as
a joke. Posting memes is an indicator than an account might be a meme/spoof account,
but you must consider the account as a whole. Someone’s personal account with a lot of
jokes/memes isn’t a meme/spoof account. The account itself must be part of the joke.

Only select “Yes” to this question if the entire account’s purpose is to be a meme or joke
on a political candidate. Take the accounts description and timeline into consideration,
not just one post.

The purpose of this question is to help identify if the profile belongs to the political figure.
Does the Facebook page's posts rendered
Raters are asked to review the timeline and all tabs in Facebook to see if anything
in SRT contain political content?
political is referenced.

Does the current Facebook page profile, The purpose of this question is to identify if the political figure’s on-platform photo
cover photo, or photo from the timeline matches an off-platform search engine query for that political figure’s photo. Raters are
appear to match the political figure or the asked to use photos from the profile, cover photo, or timeline to verify if the political
political figure's campaign logo? figure’s photo matches the off-platform image query.

Does the state/ district mentioned in the

The purpose of this question is to identify if the political figure’s state or district matches
Facebook page About Tab, at least one
the source of truth. Raters are asked to look at the about tab, the posts in the feed, the
post from their feed, the campaign website
campaign website domain or any other usable information to verify if the state matches
domain, etc. match the political figure's
the source of truth.
state/ district listed in the Source of Truth?

Does the office/title listed in the Facebook

page’s About Tab, at least one post from The purpose of this question is to identify if the political figure’s office title matches the
their feed, or the page name match the source of truth. Raters are asked to look at the about tab, the posts in the feed, or the
political figure’s office/title listed in the page name to verify if the office title matches the source of truth.
Source of Truth?

Does the political party listed in the

Facebook page’s About Tab or at least one
The purpose of this question is to identify if the political figure’s office political party
post from their feed or other information
matches the source of truth. Raters are asked to look at the about tab, the posts in the
from the page, such as the person’s attire,
feed, or the page name to verify if the office title matches the source of truth.
match the political figure’s party listed in the
Source of Truth?

Meme/spoof questions

The way this question is worded in SRT is a bit misleading. Only select “Yes” for this question if the account looks like it was made to
mock the politician in question or to be an entirely satirical account. Accounts that post memes or that are often satirical are often not
meme/spoof questions according to this criteria. (I’ve personally never seen a job where I would select “Yes” in response to this
question)

Name matching

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If two names match it’s a Full Match, if the names are spelled differently but you think they reference the same person it’s a Partial
Match. If you think it’s a different person it’s “No” for no match

Photo matching

Sometimes you’ll need to go through the profile to find a good photo of the person in the account to check against Google search
results. This question always requires off-platform research

No vs Unable to Verify

If there’s information available and something doesn’t match, select No. If there’s no information to check against (no profile picture,
no website, etc.) then select Unable to Verify.

For Photo matching specifically, if the FB or IG profile has a photo, the answer is always either Yes or No. Unable to Verify is only
used if there’s no clear picture of the person anyways

State matching

If the account doesn’t say what state they’re in but it provides information you could use to infer the state, like what University or city
they work at, then it should be used to determine if it’s a Yes for Match or No for No Match

Job examples for previously problematic questions

Job Number Question

Do any components of the job within SRT (posts, photos, about section) make you believe that this is a “fan”,
3502663036652987
“spoof”, “meme”, “just for fun” or “just for laughs” account?

Reason This is the first image on this person’s feed:

However, this is still not a meme/spoof account, so the answer to the question should have been “No”.

A meme/spoof account’s only purpose is to post memes, or to be a joke about a specific political candidate.

A legitimate political candidate can sometimes post memes/jokes, but that doesn’t mean that the account is a
spoof/meme account.

Sometimes, a person only posts memes, but that also doesn’t mean the account is a meme/spoof account,
although it’s probably not being used as an official political account. In order to answer “Yes” to this question, the
account’s only purpose must be as a joke. Posting memes is an indicator than an account might be a
meme/spoof account, but you must consider the account as a whole. Someone’s personal account with a lot of
jokes/memes isn’t a meme/spoof account. The account itself must be part of the joke.
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Only select “Yes” to this question if the entire account’s purpose is to be a meme or joke on a political candidate.
Take the accounts description and timeline into consideration, not just one post.

Job Number Question

Does the current Facebook page profile, cover photo, or photo from the timeline appear to match the political
`964075837701788
figure or the political figure's campaign logo?

This person’s Google search images clearly match their IG profile, so this question should have been answered
“Yes” instead of “No”
Here is a Google search example for this job:

Reason

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Resources:

Getting Started in Production

Meme/Spoof Video Walkthrough.

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