CRUZADO, DENMARK R.

BSBA-1A

storytelling and high-quality production

values in television.

5. Intended Purpose: Through its

informative and entertaining
presentation, the advertisement aims to
pique viewers' curiosity and anticipation
for "Pulang Araw," effectively building
excitement and engagement leading up
to the series' release.

6. Embedded Lifestyle/Values: The

1. Message Conveyed: The
advertisement effectively communicates
the premise and excitement surrounding
GMA's upcoming historical action
drama, "Pulang Araw," by immersing
viewers in the nostalgic atmosphere of
the Japanese colonization period, while
also teasing the star-studded cast and
promising an engaging storyline filled
with action and drama.
advertisement subtly promotes values
such as resilience, patriotism, and the
exploration of Philippine heritage,
presenting the show as not only
entertaining but also educational and
culturally enriching. Its effectiveness in
influencing viewers to embrace these
values depends on their reception to the
show's themes and messages.
7. Facts in the Advertisement: Key
factual information provided in the
advertisement includes the title of the
series, the names of the main cast
members, and the historical setting of
the Japanese colonization period,
grounding the promotional material in
concrete details.

2. Rhetorical Appeals: 8. Hidden Message: Beneath its surface,

- Ethos (Emotion): Through its warm the advertisement subtly encourages
lighting and nostalgic visuals, the viewers to reflect on the importance of
advertisement taps into viewers' preserving and honoring Philippine
emotions, creating a sense of history, particularly during times of
anticipation and nostalgia for the adversity, emphasizing the resilience
historical drama genre. and heroism of past generations.
- Pathos (Credibility): By featuring
popular actors like Alden Richards and 9. Techniques Used: Leveraging
Barbie Forteza, the advertisement emotional appeal through warm lighting
establishes credibility and and nostalgic visuals, alongside
trustworthiness, assuring viewers of the promotional tactics highlighting the
show's quality and entertainment value. star-studded cast and historical context,
- Logos (Reason): The inclusion of the the advertisement effectively captures
historical context of the Japanese viewers' attention and imagination,
colonization period adds intellectual making the upcoming series more
depth to the advertisement, appealing to believable and enticing.
viewers' curiosity and interest in
Philippine history. 10. Bias: While the advertisement
admirably celebrates Filipino resilience
3. Representation of Reality: The and heroism during the Japanese
advertisement effectively transports colonization period, it may inadvertently
viewers to the historical setting of the overlook more complex and nuanced
Japanese colonization period, offering aspects of history, potentially presenting
an authentic glimpse into the themes, a somewhat idealized or simplified
atmosphere, and struggles of that era, portrayal of the era.
thereby enhancing the show's credibility
and appeal. 11. Personal Agreement: Whether one
agrees with the advertisement ultimately
4. Target Audience: With its focus on depends on individual preferences for
historical drama, action-packed historical dramas and interpretations of
storylines, and a star-studded cast, the Philippine history. While some viewers
advertisement targets a diverse audience may appreciate its celebratory and
interested in Philippine history, nostalgic tone, others may seek a more
particularly those who enjoy immersive critical or nuanced exploration of the
past.