EL2: Midterm-Pointers

4P’s of marketing
7P’s of marketing management analysis.
Bulky
Business activities
Business objectives
Consumer goods
Consumer market
Convenience goods
Corporate Marketing Planning
Culture
Demography
Economy
Elements of management.
Elements of marketing.
High-unit value
Industrial market
Industrial users
Key components of marketing analysis
Market analysis
Marketing audit
Marketing Management
Marketing organizations
Marketing plan
Marketing system
Marketing Vocabulary:
Payments
Price
Products
Promotion
Purchase.
Raw materials
Retailers
Satisfaction of needs
Selling concept
Services
Shopping goods
Specialty goods
Strategic marketing
Strategic planning
SWOT analysis
Target market
Things to be marketed