Organizational Behavior:
Organization: An organization is a group of people working together in an organized
way to achieve a common objective (goal). The main objective is profit maximization.
Behavior: It is how a person behaves. It is an observable and measurable activity of
human being.
Organizational Behavior tries to understand human behavior in the organization. OB
is the part of total management. But plays a very important role in every area of
management and has been accepted by all the people concerned.
The managers now understand that to make their organization more effective, they
have to understand and predict the human behavior in the organization
Definition of Organizational Behavior:
1. According to Stephen, Organizational behavior is a study that investigates the
impact that individuals, groups and structures have on behavior within the
organization, for the purpose of applying such knowledge towards improving
organizational effectiveness.
2. According to Davis, Organizational behavior is the study and application of
knowledge about how people act within the organization.
3. According to Luthans, Organizational behavior is directly concerned with the
understanding, production and control of human behavior in organization.
Micro-level organizational behavior is the study of individual that is psychology,
behavior with others, work process etc.
Macro-level organizational is the study of organization as a unit of analysis. Its related
to promotion or demotion or growth of organization.
Need and Importance of Organizational Behavior:
The need and importance of organizational behavior are as under:
1. Skill Improvement: Study of organizational behavior helps to improve skills. This
includes the ability of employees and use of knowledge to become more efficient. It
also improves managers, as well as other employees, work skill.
2. Understanding consumer buying behavior: It is also an important part to improve
the marketing process by understanding consumer (buying) behavior.
1[Page3. Employee motivation: 08 helps to understand the basis of Motivation and provide
different ways to motivate employees properly.
4, Nature of Employees: Understanding of personnel and employee nature is
important to manage them properly. With the help of OB, we can understand whether
employees or people are Introvert (person who enjoys spending time alone), Extrovert
(person who enjoys being around other people), Motivated, Dominating etc.
5. Anticipating organizational events: The scientific study of behaviour helps to
understand and predict organizational events. For example Annual Business Planning,
Demand Management, Product line management, Production Planning, Resources
Scheduling, Logistics etc.
6. Efficiency and Effectiveness: Study of Organizational Behavior helps to increase
efficiency and effectiveness of the organization.
7. Better Environment of Organization: Organizational Behavior helps to create a
healthy, ethical and smooth environment in an organization.
8. Optimum or better utilization of resources: Study of OB helps to understand
employees, their work style and their skills in a better way. By understanding this,
management can train and motivate employees for optimum utilization of resources.
9. Importance of OB in the Goodwill of organization: Organizational Behaviour
helps to improve Goodwill of organization. This helps to increase efficiency and
productivity. Thus, may lead to an increase in the profit of the organization.
Nature of People:
There are two fundamental concepts of Organizational Behavior, such as:
1. The nature of people.
2. The nature of organization
i. The nature of people:
In simple words, nature of people is the basic qualities of a person, or the character
that personifies an individual they can be similar or unique. Talking at the
organizational level, some major factors affecting the nature of people have been
highlighted. They are:
Individual differences.
2Perception.
2[Page3.A whole person.
4.Motivated behavior
5.Desire of involvement
6. Value of the person.
1. Individual differences: Organizational behavior assumes that all the individuals are
different from each other. A person is different in millions of ways. For example, each
person's DNA profile is different from one another. As each person is unique so
management can motivate employees by different ways. Management should
consider carefully the law of individual differences.
2. Perception: Perception is an individual's own view. Each person has a unique way
to see, organize and interpret about event, people and things. People may differ in
personalities, needs, demographic factors (age, gender, income), past experience and
so on. Management learns to guide their employees who have perceptual difference.
3. A whole person: Organizational behavior assumes that an individual should be
considered as a whole person. We cannot separate individual's psychology, beliefs,
values, attitude from physical work settings. Management needs to care about whole
person. If the whole person can be improved, the organization will be benefited.
4, Motivated behavoiur: Motivation is the willingness to do something to achieve
organizational goals and, at the same time, to satisfy individual needs. An organization
with sophisticated technology and equipment cannot work, if the human resources are
not motivated and guided properly. So, the management should inspire or motivate
the human resources by providing different kinds of facilities.
5. Desire of involvement: individuals have desire for involvement in work. They want
to show their creativity, skills, and efficiency while doing the work. So organization
need to provide opportunities for their meaningful involvement.
6. Value of the person: Organizational behavior assumes that people are more
valuable and different than non-living things. Employees should be treated with
respect, dignity and equity by the organizations. Employees should not be treated only
as economic tools.
ii, The nature of Organization:
Nature of organization states the motive of the firm. It is the opportunities it provides
in the global market. It also defines the employees’ standard; in short, it defines the
character of the company by acting as a mirror reflection of the company. We can
3|Pageunderstand the nature of any firm with its social system, the mutual interest it shares
and the work ethics.
There are three key concepts about the nature of organization:
1.Social system
2.Mutual system
3.Ethics system
1. Social system: Organizations are social systems governed by social laws and
psychological laws. People’s behaviour in an organization are influenced by the group
as well as by individuals. Two types of social system exist in an organization, one is
formal and other is informal. The idea of social system provides a framework for
analyzing organizational behaviour issues. It helps to make organizational behavior
problems understandable and manageable.
Formal social system: Groups formed by people working together in a firm or
people that belong to the same club is considered as formal social system. Example —
Assuccess patty after getting a project.
Informal social system: A group of friends, people socializing with others
freely, enjoying, partying or chilling. Example ~ Birthday party.1”
2. Mutual system: Every organization needs people and people need organizations
to survive and prosper. Basically, it is a mutual understanding between the
organization and the employees that helps both reach their respective objectives.
Example - We deposit our money in the bank, in return the bank gives us loan, interest,
etc.
3. Ethics system: Inorder to attract and retain valuable or experienced employees,
ethical treatment is necessary. Companies have established code of ethics, provided
ethics training, rewarded employees for notable ethical behavior.
Features of Organizational Behavior:
Following are some of the features of OB:
1. Behavioural study of knowledge: Organizational behaviour is the study of
knowledge that shows the behaviour of the people in the organization includes its
performance, discipline etc.
2. Interdisciplinary approach: Organizational behaviour is the study of
interdisciplinary approach that is essential to study the behaviour of human beings at
work. It helps to integrate the efforts of every individual working in the organization.
4|Page3. Science as well as art: Organizational behaviour is the science because it applies
the principles and concepts objectively. It is also an art because its application changes
as and when required.
4, Multi-disciplinary approach: 08 uses various principles, practices and theories of
various disciplines such as Law, History, Political science etc. Hence treated as multi-
disciplinary approach.
5. Rational approach: O8 is the rational approach and rational thinking. It is not an
emotional feeling about the humans. As a main goal, it always tries to predict and
judge human behaviour.
6. Total system approach: Total system approach is the one that integrates all
variables, affecting functions of the organization. An organizational behaviour is the
total system approach that also influences the human behaviour in the organization
and thus functions of the management also affected.
Models of OB:
There are 5 different types of models in organizational behavior:
i. Autocratic model
ii. Custodial model
Supportive model
iv. Collegial model
v. System model
1. Autocratic model:
Autocracy means power is held by one individual or few. In this model, power lies with
the management, they instruct, dictate subordinates to do the task exactly what they
want. Commands or instructions comes from top to bottom. There is no participation
of employees in decision making, managers do this task by our own. Also, no feedback
or suggestions are taken from the employees. Managers have full authority of selection
and dismissal of employees from the job. Employees performance are lower because
they are less skilled, no training or development program exists. Performance of some
employees are exceptional as they want to come close to the boss/manager. The major
drawbacks of this model are people are easily frustrated, insecurity, dependency on
the managers, minimum performance because of minimum wage.
S|Page2. Custodial model:
Autocratic model results in separation between management and employees which
develops frustration, insecurity and aggressive behaviour among employees. In the
custodial model, management starts thinking about employees economic security and
social security. Management understands employee's needs and develop ways to get
them motivated and satisfied. Economic security includes: incentives and rewards,
health care facilities, free transportation, free kids education etc. The custodial
approach leads employee to depend on the organization. Rather than being
dependent on their boss for their weekly bread, employees now depend on
organizations for their security and welfare. Custodial model is based on rewards. The
major drawbacks of this model is that it ignores the psychology of employees and also
all employees may not be satisfied with material benefits, some may want praise,
recognition and name.
3. Supportive model:
Unlike the previous two models, the supportive model focuses on a motivated and
inspiring leader. There is no space for authoritative power or control in this model or
on reward schemes. This model works to develop better working relationship between
manager and employees. A positive workplace environment develops self-motivation
among employees. It gives a climate that help employees to grow and accomplish the
job in the interest of the organization. Management assist and support employees to.
grow their skills and complete their task in a better way. This model develops sense of
participation among employees. The major drawbacks of this model is that managers
have to give more time and effort to support employees.
4. Collegial modi
The collegial model is an extension of the supportive model. It is based on team
concept. The model of organizational behavior focuses on promoting teamwork in the
organization. Under this model, all organization's employees are team members, no
one is superior to anyone, no one is a subordinate, all are equal. Here, the manager
works as a team member and also as a coach or mentor who guides team members
how to complete the task in a best possible way. Manager develops positive workplace
environment. Manager is concerned with team’s performance and individual employee
is concerned with his performance. This model assumes teamwork is better than
individual work and it has the potential to get better results. The major drawbacks of
this model is that all team members may not contribute their full efforts.
6|Page5. System model:
‘System model is applicable in most of the firms now a days. Now employees are more
concerned about their value or meaning in the organization, other than their salary,
job security etc. Managers create hope, trust, self-determination, mutual
understanding in employees and through this they develop positive work culture
where employees can put their maximum efforts to achieve organizational goals.
Managers make sure skills, talent, and goals of in
organizational goals.
uals are inline with
7|PageMotivation Concept:
Motivation is the willingness of a person to make intense (hard) and persistent
(continuous) efforts to achieve desired goals. The word Motivation is derived from
the Latin word "Movere” which means “To move" or “To drive forward”. Motivation
is a psychological term which means it cannot be forced on employees. It comes
automatically from inside the employees as it is the willingness to do the work. The
purpose of motivation is to create conditions in which people are willing to work with
zeal and interest with a sense of responsibility, loyalty and discipline so that the goals
‘of an organization are achieved effectively. There are three components of
motivati
1. Direction: what a person is trying to do.
2. Effort: How hard a person is trying.
3. Persistence: How long a person keeps on trying.
According to Dubin, Motivation is the complex set of forces that starting and keeping
a person at work in an organization.
Types of Motivation:
1. Positive motivation
2. Negative motivation
1.Positive motivation:
Positive motivation or incentive motivation is based on rewards. The workers are
offered incentives (rewards) for achieving the desired goals. The incentives may be in
the shape of more pay, promotion, recognition of work, etc. The employees are
offered the incentives and try to improve their performance willingly.
2. Negative motivation
Negative or fear motivation is based on force or fear. Fear causes employees to act in
a certain way. In case, they do not act accordingly then they may be punished with
demotions or less salary. Negative motivation means the act of forcing employees to
work by means of threat and punishment. The fear acts as a push mechanism.
Importance of Motivation:
The importance of motivation is discussed below:
1. Cooperation and Goals:
7| PageMotivated employees cooperate willingly with the management and thus contribute
maximum towards the goals of the company.
2. Increase Productivity:
Motivated employees attempt to enhance their knowledge and skills. This enables
increase in the productivity.
3. High Efficiency:
It has been observed that when motivated employees work sincerely towards their
given tasks, it helps in conserving the organizational resources. This results in
improvement in efficiency.
4. Increase Job Satisfaction:
Higher motivation paves the way for a higher job satisfaction of the employees. A
motivated employee wants opportunities for satisfying needs, becomes loyal and
committed towards his work and eventually towards the organization.
5. Better Relations:
The number of complaints and grievances reduce when the employees are highly
motivated.
6. Good Image:
If the employees of the organizational are motivated and satisfied with the work
environment, the image of the company boosts in the industry.
Theories of Motivation
1. Maslow’s Need Hierarchy Theory:
AH Maslow thought that the person’s motivational needs could be arranged in a
hierarchical manner, basic needs to higher needs, starting in an ascending order from
the lowest to the highest needs. According to him, once a lower-level needs of an
individual is met, he moves towards the next-level needs. Maslow identified five
levels in his need hierarchy theory in an ascending order of importance. He says that
when the basic needs of a person are fulfilled, it moves to the next need till its higher
needs get fulfilled. The five categories of needs may be described as follows:
1. Physiological Needs:
These needs include the basic needs of an individual which include food, air, water
and shelter. They are lower-order needs and they need to be met first in order to
move an individual for higher level needs. If these needs are not satisfied the human
body cannot function properly. Maslow considered physiological needs the most
B[Pageimportant as all the other needs become secondary until these needs are met. These
needs are fulfilled by paying adequate remuneration (salary) for the work done.
Self-fulfillment
Is
2. Safety needs:
‘once an individual's physiological needs are satisfied, the needs for security and
safety becomes important. Safety or security needs are concerned with freedom from
physical or psychological (mental) harm, danger, deprivation, or threat, such as loss
of job, property, food, clothing or shelter. Safety needs are fulfilled by job security,
pension, insurance etc.
3. Belongingness and love needs:
After physiological and safety needs have been fulfilled, the needs for belongingness
and love becomes necessary. These needs include the needs for love, affection and
interaction with people. These needs are also called affiliation or social needs. Social
needs are essential to humans so that they do not feel isolated and depressed. Social
needs are met through friendships, family, intimacy and relationship. These needs are
satisfied by creating harmonious groups, cooperative teamwork etc.
4, Esteem needs:
9|PageThese needs include two aspects: self-esteem or self-respect through personal
achievement and social-esteem through respect and appreciation from others. These
needs represent needs for self-respect, respect of others, a general feeling of being
worthwhile, competence, achievement, knowledge, independence, reputation, status
and recognition. These needs are satisfied by recognition, promotion, awards etc.
5. Self-actualization Needs:
These needs refers to realizing or reaching to the aim of your life. Once the employee
becomes what he wants to become, it means satisfaction of his actualization needs
These needs are fulfilled by providing challenging work and opportunity.
2. Herzberg’s Motivation-Hygiene Theory:
*Motivation-Hygiene Theory” or “Two Factor Theory” or “Dual-Structure Theory” is
given by US scientist Fedrick Herzberg. This theory is based on empirical research on
job attitudes of 200 engineers and accountants of a company. They were asked to
share their previous job experiences in which they felt “exceptionally good” or
“exceptionally bad.” Through this study, Herzberg concluded that there are two job
conditions independent of each other that affect the behavior differently.
The first set of job conditions has been referred to as maintenance or hygiene
factor, wherein the same job conditions provide the same level of dissatisfaction, in
case the conditions are absent, however, their presence does not motivate in a
strong way.
The second set of job conditions is referred to as motivational factors, which
primarily operate to build strong motivation and high job satisfaction, but their
absence does not result in strong dissatisfaction.
1. Hygiene factors or maintenance factors:
According to Herzberg, hygiene factors are those factors which are necessary to
maintain a reasonable level of satisfaction among employees. These factors do not
provide satisfaction to the employees but their absence will dissatisfy them.
Therefore, these factors are called dissatisfiers or maintenance factors as they are
required to avoid dissatisfaction. These are not intrinsic parts of a job but they are
related to conditions under which a job is performed. In other words, hygiene factors
are not capable of motivating employees. They simply prevent dissatisfaction in
employees and help in maintaining the status. Hygiene factors include:
10|Pagei. Company policies: These should be fair and clear to every employee. They
must also be equivalent to those of competitors.
Relationships: There should be no tolerance for oppression. A healthy and
appropriate relationship should exist between employees, superiors, and
subordinates.
Work conditions: Equipment and the working environment should be
safe, fit for purpose, and hygienic.
iv. Salary: The pay structure should be fair and reasonable. It should also be
competitive with other organizations in the same industry.
v. Status: The organization should maintain the status of all employees within
the organization. Performing meaningful work can provide a sense of status.
vi. Security: It is important that employees feel that their job is secure and
they are not under the constant threat of being job-less.
2. Motivational Factors:
Motivational factors are also called as satisfiers. Motivational factors are those factors
which are capable of stimulating employees for higher performance. These factors
are internal to the jobs that provide satisfaction. The presence of these factors
encourages employees to give their best often leading to higher productivity, higher
morale and higher job satisfaction. Motivating factors are intrinsic part of the job.
Any increase in these factors will satisfy the employees and help to improve
performance. But a decrease in these factors will not cause dissatisfaction.
Motivational factors include:
i. Achievement: A job must give an employee a sense of achievement. This will
provide a proud feeling of having done something difficult but valuable.
Recognition: A job must provide an employee with praise and recognition for
his success. This recognition should come from both their superiors and their
managers.
Responsibility: Employees should “own” their work. They should hold
themselves responsible for this completion and not feel as they are being
controlled.
iv. Advancement: Promotion opportunities should exist for the employee.
v. Growth: The job should give employees the opportunity to learn new skills.
11|Page