A Study on Future Outlook In Business Standard

At S.N Banerjee Road Centre Point, Kolkata-700013 West Bengal

Mr. Harsha Raj Gohain

Department of Business Management
Reg. No:213482005010037 of 2021-22

Eminent College Of Management and Technology

Barbaria, Barasat,
Kolkata- 700126

Dissertation submitted to the

Maukana Abuk Kalam Azad University of Technology, Weast Bengal

Accredited ‘B++’ Grade by NACC

IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE DEGREE OF

Bachelor of Business Administration
Under the guidance of
Sir Amitava Ukil
Eminent College of Management and Technology
Kolkata- 700126
June 2024
Eminent College of Management and Technology
(In pursuit of Knowledge and Excellence)
Moshpukur, Barbaria P.O- Jagannathpur, Barasat,
Kolkata, West Bengal 700126
Phone No. 08420430756

This is the certify

CHAPTER TOPIC PAGE

1 Introduction

2 Industry Profile

3 Company Profile

4 Objective of the study

5 Literature Review

6 Research Metheodology

7 Data Interpretation And Analysis

8 SWOT Analysis

9 Observation

10 Recommendation

11 Conclusion

12 Bibliography

Annexure

Questionaries
Chapter 1

Introduction

Business Standard, a leading business news publication in India, has been a keystone in
providing insightful analysis and reporting on economic, financial, and business matters. As
the media landscape undergoes rapid digital transformation and faces evolving challenges, it
becomes imperative to assess the future outlook of Business Standard to sustain its relevance
and competitiveness.

Overview of Business Standard

Business Standard was established in 1975 and has since emerged as a trusted source of news
and analysis for business professionals, policymakers, and investors. With a focus on
accuracy, integrity, and comprehensive coverage, Business Standard has built a strong
reputation in the industry.
Industry Profile
1.Introduction: The business newspaper industry is a crucial segment within the broader
media landscape, focusing specifically on reporting, analysing, and disseminating news and
information related to business, finance, economics, and markets. Business newspapers play a
vital role in providing insights and analysis to businesses, investors, policymakers, and the
general public, helping to shape economic decision-making and market trends.
Scope: The scope of the business newspaper industry encompasses a wide range of topics
related to business and finance, including:
 Market news and analysis
 Economic indicators and trends
 Corporate developments and earnings reports
 Industry-specific insights and analysis
 Investment strategies and financial advice
 Regulatory changes and policy updates
 International market developments
Business newspapers often cover both domestic and international markets, providing readers
with a comprehensive understanding of global economic dynamics and market movements.
2.Market size and Growth: As of recent data, the global business newspaper industry
continues to evolve in response to digital transformation, changing consumer preferences,
and economic trends. While the industry faces challenges such as declining print circulation
and shifting advertising revenue models, there are still opportunities for growth and
innovation. Here are some key data points and trends for the current market size and growth
projections:
Market Size:
 The global newspaper industry, including business newspapers, was valued at
approximately $68.4 billion in 2020, according to Statista.
Digital Transition:
 The business newspaper industry is undergoing a significant digital transition,
with many publications expanding their online presence to reach wider
audiences and adapt to changing consumer behaviour.
 Digital subscriptions and online advertising revenue have become increasingly
important sources of revenue for business newspapers, offsetting declines in
print circulation and advertising.
Audience Preferences:
 There is a growing demand for real-time news updates, multimedia content,
and interactive features among business newspaper readers, particularly
younger audiences who prefer digital formats.
 Market Competition:
 The business newspaper industry is characterized by intense competition
among traditional players, digital-native publications, and international players
offering global coverage.
Growth Projections:
 Despite challenges, the business newspaper industry is projected to experience
moderate growth in the coming years, driven by digital expansion, innovation
in content delivery, and increased demand for business news and analysis.
 According to forecasts by Research and Markets, the global newspaper market
is expected to reach a value of $72.4 billion by 2025, with digital formats
driving growth.
3. Key Players and Competition: The business newspaper industry is characterized by several
key players, including:
 The Wall Street Journal: One of the most influential business newspapers globally,
known for its comprehensive coverage of financial markets, corporate news, and
economic analysis.
 Financial Times: A leading international business newspaper, renowned for its in-
depth reporting on global finance, economics, and business trends.
 Bloomberg Businessweek: A weekly business magazine offering in-depth analysis,
investigative journalism, and feature stories on business and finance.
 The Economist: A prestigious weekly magazine providing analysis and commentary
on global politics, economics, and business affairs.
These key players, among others, shape the business newspaper industry's landscape,
providing readers with diverse perspectives and insights into the world of business and
finance.
Future Outlook: Looking ahead, the business newspaper industry is poised for both
challenges and opportunities as it continues to navigate the complexities of the digital age and
evolving consumer preferences. Here are some insights into the future outlook of the
industry, including growth opportunities, potential challenges, and emerging trends:
Company Profile:
1. Overview: Business Standard is one of India's leading business news publications, known
for its comprehensive coverage of economic, financial, and business affairs. Established in
1975, Business Standard has emerged as a trusted source of information and analysis for
professionals, policymakers, investors, and entrepreneurs.
2. Mission: Business Standard's mission is to provide accurate, timely, and insightful news
and analysis to empower individuals and organizations to make informed decisions in the
dynamic business landscape. The publication is committed to upholding the highest standards
of journalism and editorial integrity.
3. Products and Services: Business Standard offers a wide range of products and services to
cater to the diverse needs of its audience, including:
 Print newspaper: Business Standard publishes a daily print newspaper, providing in-
depth coverage of business, economy, finance, markets, and politics.
 Online platform: Business Standard's website and mobile app offer real-time news
updates, multimedia content, interactive features, and archived articles for readers to
access anytime, anywhere.
 Research and analysis: Business Standard offers research reports, market analysis, and
expert commentary to help businesses and investors stay informed about market
trends and opportunities.
4. Digital Innovation: In response to the changing media landscape, Business Standard has
embraced digital innovation to reach wider audiences and enhance user experience. The
publication has invested in digital technologies, data analytics, and multimedia storytelling to
deliver engaging content across digital platforms.
5. Market Position: Business Standard holds a strong market position in the Indian business
news segment, competing with other leading publications such as The Economic Times,
Mint, and Financial Express. The publication's reputation for quality journalism,
comprehensive coverage, and editorial integrity has helped it maintain a loyal readership base
and attract advertisers.
6. Corporate Social Responsibility (CSR): Business Standard is committed to corporate social
responsibility, supporting initiatives that promote education, sustainability, and community
development. The publication actively engages in CSR activities, including partnerships with
NGOs, educational institutions, and government agencies to drive positive social impact.
7. Future Outlook: Looking ahead, Business Standard aims to continue its legacy of
excellence in journalism while embracing digital innovation and diversifying its revenue
streams. The publication will focus on expanding its digital presence, enhancing user
engagement, and delivering high-quality content to meet the evolving needs of its audience in
the digital age.
8. Contact Information: Business Standard Headquarters: Nehru House, 4 Bahadur Shah
Zafar Marg, New Delhi - 110002, India Phone: +91-11-23720200 Website: www.business-
standard.com
Objectives of Study:
1. To analyse the current state of the business newspaper industry: This objective involves
conducting a comprehensive analysis of the current market size, trends, key players, and
economic significance of the business newspaper industry.
2. To explore the historical development and evolution of the industry: This objective aims to
examine the historical roots, key milestones, and evolutionary trends that have shaped the
business newspaper industry over time.
3. To assess growth opportunities and emerging trends: This objective involves identifying
growth opportunities, potential challenges, and emerging trends in the business newspaper
industry, such as digital expansion, subscription models, and internationalization.
4. To evaluate the competitive landscape and market dynamics: This objective focuses on
analysing the competitive landscape of the business newspaper industry, including the
strategies, strengths, and weaknesses of key players, as well as market dynamics such as
market share, competition, and barriers to entry.
5. To understand consumer preferences and behaviour: This objective involves studying
consumer preferences, behaviour, and attitudes towards business newspapers, including their
content preferences, platform preferences (print vs. digital), and factors influencing their
consumption habits.
6. To examine the role of digital technologies and innovation: This objective aims to
investigate the role of digital technologies, innovation, and digital transformation in shaping
the business newspaper industry, including the adoption of digital platforms, data analytics,
and multimedia storytelling.
7. To analyse the impact of regulatory changes and economic trends: This objective involves
assessing the impact of regulatory changes, economic trends, and global events on the
business newspaper industry, including changes in advertising regulations, economic
downturns, and geopolitical developments.
8. To provide strategic recommendations for industry stakeholders: This objective focuses on
synthesizing the findings of the study and providing strategic recommendations for industry
stakeholders, including business newspapers, advertisers, policymakers, and consumers, to
navigate the challenges and capitalize on the opportunities in the business newspaper
industry.

These objectives can serve as a foundation for structuring your study and guiding your
research methodology, data collection, and analysis. Depending on the specific focus of your
project and the research questions you aim to address, you may choose to refine or expand
upon these objectives as needed.