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Market Research Questionnaire

This is a “lite” version of the actual 9-page questionnaire I used to send copywriting
clients. If you are interested in seeing that questionnaire — as part of my full, five-stage
market research process — visit persuasivepage.com/market-detective

1. What’s the format of this copy?

2. What is your expectation of the copy length?
3. How will people end up at this copy?
4. What other copy do you like/want to resemble?
5. Who is your perfect customer?
6. What are their problems/burning pains/fears?
7. What would their worst nightmare be?
8. What are their hopes/dreams/goals? What do they really want for
themselves?
9. What are the barriers standing in their way? What's stopping them
from achieving those goals?
10. Tell me about their journey to this moment. How long have they
had this problem? When did they start searching for a solution?
What brought them to you?
11. Are they aware of any other solutions for the problem
(competitors etc.)?
12. Is there anyone else other than the reader involved in the
purchase decision?
13. Why should they trust you?
14. What is your/your company’s story/history?
15. What is your product’s Unique Selling Proposition?
16. What do previous customers say about the product?
17. Why do non-buyers say they didn’t buy?