Cognitive psychology is a branch of psychology that focuses on the study of mental processes such as

perception, memory, attention, language, problem-solving, reasoning, and decision-making. It seeks to

understand how people acquire, process, store, and retrieve information. Cognitive psychologists
investigate the underlying mechanisms and structures involved in these mental processes, using
experimental methods and computational models.

Key topics within cognitive psychology include:

1. Perception: How we interpret and make sense of sensory information from the environment.

2. Memory: How information is encoded, stored, and retrieved in the mind.

3. Attention: How we select and focus on specific stimuli while ignoring others.

4. Language: How language is acquired, processed, and understood.

5. Problem-solving and reasoning: How people solve problems and make decisions using logical
and heuristic strategies.

6. Cognitive development: How cognitive abilities change and develop across the lifespan.

Cognitive psychology has practical applications in various fields such as education, human-computer
interaction, advertising, and clinical psychology. It provides insights into how people learn, remember,
and think, which can inform the design of effective learning strategies, user interfaces, and therapeutic
interventions.