University of International Business

Social and Human Sciences Department

Assignment 5 – MARKETING STRATEGY for Samsung

Prepared by: Sadybekova Dilnaz, Adilova Gainy, Sairanbekova Nuray

International Analytics 22.229
Checked by: Nesterova D.

Almaty, 2023

Part 1: Marketing Strategy

Business Goals Objectives KPIs (Steps)

Increase brand - Increase followers by 15% in the next

awareness 1. Enhance social media presence 6 months

(e.g., Samsung 2. Improve engagement on social - Increase average likes and shares by
Galaxy) platforms 20%

3. Launch targeted online ad - Achieve 10% increase in ad click-

campaigns through rates

1. Launch product bundles with - Increase sales of bundled products by

Expand market share complementary items 25%

2. Expand distribution channels to new - Establish partnerships with 50 new

(e.g., Samsung TVs) regions retailers

3. Increase promotional activities in - Boost market share by 5% in target

key markets regions

Enhance customer 1. Implement personalized customer - Increase enrollment in loyalty

loyalty loyalty program program by 30%

(e.g., Samsung 2. Offer exclusive rewards for repeat - Increase repeat purchases by loyalty
Electronics) purchases members by 20%

3. Provide proactive customer support - Achieve 95% customer satisfaction

services rating in support
Part 2: Client Pain/Passion Points

Client Pain/Passion Points Plan

Concerns about product 1. Ensure rigorous quality control in manufacturing

quality processes

(e.g., Samsung smartphones) 2. Offer extended warranty options for peace of mind

3. Provide easy access to customer service for

product inquiries

Desire for innovative 1. Continuously introduce cutting-edge features in

technology products

2. Conduct user-friendly demonstrations of new

(e.g., Samsung TVs) technology

3. Offer trade-in programs for upgrading to latest

models