NS B ETW E EN

C ON NEC TIO
THE Z ATIO N
N D G LOB ALI
ME DIA A
Mass media significantly enhances globalization,
facilitating cultural exchanges and information
flows between countries through international
news broadcasts, television programming, new
technologies, film, and music.
 Globalization and the development of new
technologies have significantly impacted mass
media and communication, transforming them
from being predominantly national or local in
perspective during the 1990s to having a global
reach in the 21st century.
 Theorists like Oliver Boyd-Barrett, Herman and
McChesney, and Nederveen Pieterse have examined this
phenomenon, discussing concepts such as media
imperialism, the active audience perspective, and cultural
hybridization, highlighting the complex interplay of
economic power, cultural dominance, and local-global
influences in the context of media globalization.
Oliver Boyd-Barrett Edward Herman
Robert W. McChesney Jan Nederveen Pieterse
 N OF MEDIA
LOBALIZATIO
G
Sparks (2000) argued that the concept
of global media is not genuinely global,
as its audience is too small, too rich,
and too English-speaking to be
inclusive, suggesting that globalization
is driven by the interests of influential
nations, transnational corporations, and
international organizations.
Colin Sparks
Grieco and Holmes (1999) shared
a similar sentiment, stating that
globalization is driven by the
interests and needs of the rich
world, with global developments
characterized by their linkages to
globalization itself.
 Wildman and Siwek (1995)
added that language serves as a
significant barrier in media
markets, influencing trade
relations among countries and
dictating the acceptance of
imported television, film, and
music.
Steven S. Wildman

Stephen Eugene Siwek

 MEDI A AN D
OB AL IZATION
OM IC GL
ECON
 Robert McChesney (2001) and
Edward Herman (1997) argue
that the global media system,
driven by transnational
corporations, is instrumental in
promoting global capitalism and
consumer values, with their
primary interest being profit, not
the dissemination of cultural
values or ideologies.
Katharine Sarikakis (2008), Adorno
and Horkheimer (2002) suggest that
this media-driven globalization
redefines the public as consumers
rather than informed citizens,
encouraging passivity and
consumption over critical thinking
and political action, leading
to a 'culture industry' that distracts
audiences from social and political
issues.
Edward Herman Katharine Sarikakis
Theodor W. Adorno Max Horkheimer
 Daya Kishan Thussu and Shahira Fahmy (2010)
criticize this system for its 'poverty of news' and
the marginalization of issues concerning the world's
poor, with Fahmy noting that even significant
events like 9/11 and subsequent wars have resulted
in limited substantial coverage.
Daya Kishan Thussu Shahira Fahmy
GROUP 2 REPORTERS:

Arnejo, Cherry
Rosario, Bea Mae
Quilang, Cecille Mae
Tagalog, Jezel
Brit, Shawn Axcel
Solayao, Charlene
Pepito, Clinth Jake
Thank you!!!