Question bank

Unit I Question1. Define marketing research research. Highlight the nature and scope of research. Discuss the common factors between research methods and scientific methods. Question2. Describe the process of marketing research with the help of the various steps involved in it. Questio3. Prepare a proposal of research using various steps of research process for analyzing the consumer attitude towards the toilet shop recently launched in the market. Question4. Differentiate between scientific and non scientific methods of research as used in marketing area. Does the scientific methods covers all the steps mentioned in MR. Question5. Discuss the problems encountered by the researchers in India. Question6. Discuss the various types of problem in marketing research process. .Question7. Describe the different types of research, clearly pointing out the differences between an experiment and a survey. Qestion8. Research is much concerned with proper fact finding analysis and evaluation. Do you agree with this statement? Give reasons in support of your answer. Question9. Explain the meaning and significance of research design. Question10. Give your understanding of a good research design. Is single research design suitable in all research studies? If not, Why. Unit II Question1.A descriptive research design is formal and rigid where as exploratory research design is informal and flexible. Explain this statement in Indian context. Question2. Briefly explain the various designs used in experimentation. Which ones are more effective: formal or informal design? Questio3.What sources are available to a researcher to obtain the secondary data for marketing research problem. Question4. What are different methods of primary data collection? What do you understand bi survey? Describe various techniques of survey and evaluate them. Question5.Describe the various steps involved in the development of a questionnaire. Question6. Enumerate the different methods of collecting data. Which one is the most suitable for conducting enquiry regarding family welfare program me in India? Question7.What are the guiding considerations in the construction of questionnaire? Explain. Question8. Distinguish between an experiment and survey. Explain fully the survey method in research. Question9. Examine the merits and demerits of observation method in collecting material. Illustrate your answer with suitable example.

Question10. Clearly explain the differences between collection of data through questionnaire and schedule. Question11. Sampling error is an inherent part of the sampling process: it can not be eliminated. What do you think about this statement? Do you agree or disagree explain. Question12. What do you understand by sample design? What points should be taken into consideration by a researcher in developing a sample design for research project? Unit III Question1.What is data processing? Discuss the functions involved in the data processing. Question2. What do you understand by hypothesis testing? Explain various procedure of hypothesis testing. Question3. What is 2-test? Under what conditions it can be used? What cautions are must while applying this test? Point out its uses for a marketing researcher. Question4. Explain the term variance. Under what conditions analysis of variance can be used. Question5. What steps are essential in determining the sample size in a research project? Explain these with examples. Question6.Processing of data implies editing, Classification and tabulation. Describe in brief these four operations pointing out the significance of each in the context of research study. Question7. Write a brief note on different types of analysis of data pointing out the significance of each. Question8.What does the measure of central of tendency indicate? Describe the important measure of central tendency pointing out the situation when one measure of central tendency is considered relatively appropriate in comparison to other. Question9.What does the measure of dispersion indicate? Describe the important measure of dispersion. Question10. Why tabulation is considered essential in research study? Narrate the characteristics of a good table. Unit IV Question1. What is a research report? Discuss the layout of a research report. Question 2Why interpretation is essential in research? Question 3 What point will you keep in mind while preparing a research report? Question 4.State the significance of research report Question 5.How popular report is superior to technical report? Question 6.State the guidelines to be followed for effective writing Question 7.Define Technical report Question8. List out the parts of a technical report. Question 9.State the purpose of bibliography?