An Actual CPM for C.

Astoveza Junkshop
C. ASTOVEZA JUNKSHOP J. ACOSTA JUNKSHOP ESPINOSA JUNK
WEIGHT RATING SCORE RATING SCORE RATING SCOR
1. Store Location 0.15 4 0.6 3 0.45 2
2.Customer Service 0.12 3 0.36 4 0.48 2
3. Price Competitive 0.15 4 0.6 2 0.3 3
4. Advertising 0.05 2 0.1 4 0.2 3
5. Product range
0.11 3 0.33 4 0.44 2
6. Brand name
0.15 2 0.3 4 0.6 3
7. Technological
Competence 0.05 2 0.1 3 0.15 4
8. Distribution Chanel 0.07 4 0.28 2 0.14 3
9. Customer Retention 0.05 2 0.1 4 0.2 3
10 Health 0.10 3 0.3 2 0.2 4
Total 1 3.07 3.16

The table shows the strong competion between C. Astoveza Junkshop and J. Acosta Junkshop. C.
Astoveza junkshop scores 0.6 in store location and price competitiveness also 0.28 in distribution
chanel. J. Acosta scores 0.2 in Advertising, 0.44 in Brand name, Technology 0.6 and costumer
retention 0.2. Espinosa junkshop scores health precaution and technological advances. Overall, J.
Acosta scores the highest with an average of 3.16 while 3.07 for C Astoveza and 2.77 for Espinosa
Junkshop

C. Astoveza Junkshop Porters Forces

THREAT OF NEW HIGH
ENTRANTS
THREAT OF HIGH
SUBSTITUTION
BARGAINING LOW
POWER OF
SUPPLIER
BARGAINING MODERATE
POWER OF
CUSTOMERS
COMPETITIVE HIGH
RIVALRY