Customer Satisfaction On Using Cadeau Vinirs-Paper

“Customer Satisfaction on Using Cadeau Vinir’s Products”
A Study Presented to:

Senior High School Department
Arellano University
Jose Rizal High School
Malabon City
In Partial Fulfillment
of the Requirements for
RESEARCH PROJECT
Researchers:
Leader:
Pacheco, Janela Franzel J.
Assistant Leader:
Morales, Janna.
Members:
Alimpolos Roselyn.
Apeña, Jacemhin.
Calimlim, Ryza Venice.
Calutan, Rolando.
Dela Cruz, Crystal.
Jarliga, Zusaila.
Labongray, Aira Ann.
Labro, Ariane Mae.
Labro, Mica Ella.
Lucena, Nhadja.
Pahayag, Crista Shanel.
Santos, Desirie.
Santos, John Daniel.
Sevilla, Christaline Nicole.
Research Adviser:
Roxas, Kayzelle Anne
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TABLE OF CONTENTS
Table of Contents
Page Number
Acknowledgement………………………………………………………………………..…………………3
Abstract…………………………………………………………………….…………………………………4
Introduction……………………………………………………………………………………………….….5
Statement of the Problem………………………………………………………………...…….7
Scope and Delimitation…………………………………………………………………………8
Significance of the Study……………………………………………………………………....9
Definition of Terms………………………………………………………………………….......9
Methodology………………………………………………………………...……………………………....11
Theoretical Framework………………………………………………………………...……….11
Research Paradigm……………………………………………………………………………...13
Research Method and Design……………………………………………………………........15
Research Instrument…………………………………………………………...………………..16
Population, Sample, and Sampling Method………………………………………..……......17
Treatment of Data………………………………………………………………………...…….....18
Materials……………………………………………….……………………………………………………….20
Procedures……………………………………………….…………………………………………………….24
Data Presentation……………………………………………….…………………………………………….28
Summary of Findings………………………………………………………………………..……………….39
Conclusions……………………………………………………….…………………………..……………….41
Recommendations…………………………...……………………………………………………………….42
References………………………………………………….………………………………………………….44
Appendix A…………………………………………………………………………………….…………….....46
Appendix B…………………………………………………………………………………….……………….48
Appendix C……………………………………………………...……………………………………………...49
Curriculum Vitae……………………………………………………...………………………………………..59
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ACKNOWLEDGEMENT
First and foremost, we, the researchers, would like to take this opportunity to thank and
acknowledge everyone who assisted us in finishing this research study. This research would not
have been possible without the invaluable contributions of numerous individuals and
organizations.
We would like to express our deepest appreciation to Ms. Kayzelle Anne Roxas for her
support and expertise, which have been instrumental in shaping the direction and outcomes of
this project.
We also acknowledge the hard work and dedication of our research team, whose efforts have
been essential to the success of this study. We thank them for their commitment and
collaboration throughout this endeavor.
Moreover, we extend our appreciation to the students of Arellano University—Jose Rizal
High School who generously shared their time and insights, without whom this research would
not have been possible. Their involvement has enriched our understanding of the topic and
provided valuable insights into the research questions at hand.
Finally, we express our gratitude to the institution of Arellano University, Jose Rizal High
School, for allowing us to conduct a study. Without the appropriate authorization they have
provided, this would not be possible. And of course, we offer thanks and praise to the Almighty
God for providing us with the focus and abilities necessary for successfully finishing our
research.
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ABSTRACT
Souvenirs are one of the most popular forms of remembrance or gifts for your loved ones
here in the Philippines. Many of the Filipinos, including our respondents, said that they were
buying souvenirs for different occasions.
This study serves as an overview from the different perspectives of a consumer when they
are buying souvenirs. What is their purpose when buying it? How often do they buy souvenirs?
What are they looking for when buying souvenirs? Handmade souvenirs are essential to hold
significance, such as reflecting the local brand's craftsmanship and traditions. The importance of
purchasing handcrafted souvenirs is that they offer a personal touch to create a unique
connection between the traveler and the destination. Which can affect the preservation of cultural
heritage and foster a sense of authenticity in the travel experience.
Along with data collection methodology, researchers will distribute Google Forms for each
section of Cluster 3. Participants will be provided with comprehensive information regarding the
survey questionnaires, including the statements and a Likert-type scale ranging from strong agree
to strong disagree. Researcher will prioritize participant safety and confidentiality.
Data was systematically gathered via a survey conducted using Google Forms. This platform
facilitated a streamlined and organized approach to collecting information. The survey, designed
to elicit specific responses, aimed to comprehensively capture relevant data points. The
utilization of Google Forms ensured efficiency and ease of data management throughout the
research process. Following the completion of the data collection phase, the researchers will take
measures to close the Google Forms survey. This action is implemented to prevent the inclusion
of extraneous or irrelevant data, ensuring the integrity and accuracy of the dataset. The closure of
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the survey serves as a strategic step in maintaining the quality and reliability of the collected
information for subsequent analysis.
INTRODUCTION
Background of the Study
A souvenir is an object purchased for the memories associated with it. It can be anything
from a keychain, to a piece of jewelry, to a decorative plate. Souvenirs are usually purchased
when one is traveling, visiting a place for the first time, or attending a special event. The main
purpose of a souvenir is to remind the person of the experience they had, the place they went, or
the people they met.
According to the study by Li et al. (2021), shopping for local, handmade products or souvenirs is
recognized as a major customer activity, which is an important aspect of a trip experience and
represents a large element of customer spending. Throughout the world, there are souvenirs for
purchasing and viewing, and people travel around the world to make memories. With the help of
souvenirs, it holds evidence of those memories. Additionally, a high-quality and authentic
souvenir makes customers satisfied, and the importance of customer satisfaction as a construct
mediates the relationship between both revisit intentions and positive word-of-mouth referrals
(Keshavarz, Y., & Jamshidi, D., 2018).
In the Philippines, souvenirs known as "pasalubong" are symbolic of the culture, ancestry,
and traditions of the Filipino people. These days, there is a wide range of products available for
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souvenirs locally, from food and beverages to fashion accessories, that appeal to many
demographics and interests. Results revealed that students acquire souvenirs for a variety of
reasons before making their decision. Students also valued the portability, aesthetic value, and
authenticity of an item when looking for a souvenir. Baronia, N. K. B., Daño, J. S., Mingo, A. B.
R., Miones, D. K. Y., & Gagani, F. S. (2022).
Bringing a souvenir or a pasulubong from a trip is a common habit in the Philippines, and with
that, there's a lot of different souvenirs in different places in the Philippines. The Philippines
exhibit good experience in the souvenir industry, where more than 80 % of tourists' spendings -
after paying the tourist package - are on buying souvenirs (Dagooc, 2010). With many Filipinos
now working overseas, they send gifts back to their home country through the balikbayan box—
with the name coming from balik meaning to come back and bayan, the Philippines. According
to Club Med, the Philippines is the only Asian country where the top souvenir favored by tourists
is a toy. We can see a lot of different souvenirs, especially in tourist spots in the Philippines. One
of the examples of souvenirs in the Philippines are Filipino pearls, dried mango, guitars, hand
fans, banig items, jeepney toys, and keychains. And with that, Filipinos are also used to giving
out souvenirs on every occasion; the souvenirs serve as a thank-you for coming to the
celebration.
In the City of Malabon, it is a place where gift souvenirs and food souvenirs are popular such
as pancit malabon and kakanin. Malabon is also home to various artisans and craftsmen who
create unique and intricate, handicrafts, and products. And with that, Malabon City offers a lot of
different kinds of souvenirs. However, there are few souvenir shops in Malabon. Handmade
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products are a product that is made by someone with the use of their hands. Some people would
say that handmade souvenirs are not reasonable because of their quality and the materials that are
used to make the product. Somehow, other people believe that souvenirs are the best way to
show gratitude to someone. Through the research, it would help the Cadeau Vinir in the
improvement and development of handmade and customizable products. Business Organizations
will also help to determine what are the purpose of their purchasing souvenirs and how
convenient souvenirs for them.
Thus, this research focused on the Customers' Satisfaction On Using Cadeau Vinir's Products For
Grade 12 ABM Students at Arellano University –Jose Rizal Campus. This study seeks to explore
and analyze the authenticity, teamwork creativity, and unforgettable buying experiences of
Cadeu Vinirs products within Arellano University Jose Rizal Campus. The results highlight the
complex nature of souvenir acquisition by the students. How can Cadeau Vinir products meet the
satisfaction of customers? How reliable and convenient is the use of Cadeau Vinir for the
students?
STATEMENT OF THE PROBLEM
This study aims to assess the feasibility of customer satisfaction with Cadeau Vinir’s
products for Grade 12 ABM students at Arellano University's Jose Rizal Campus.
Specifically, this study sought to answer the following question:
1. What is the demographic profile of the respondents?
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1.1 Age
1.2 Gender
1.3 Section
2. What is your purpose when purchasing a souvenirs?
3. What are the factors that influence a student's decision in purchasing souvenirs?
4. Do the students think souvenir shops contribute to the preservation of cultural heritage?
5. What is the consumers level of satisfaction with the product in terms of the following
5.1 Product Quality in terms of Packaging
5.2 Product Quality in terms of Durability
5.3 Product Quality in terms of Attractiveness
5.4 Product Price
SCOPE AND DELIMITATION
This study will cover the customer satisfaction of using cadeau vinirs products. The study
will focus on the perceptions of the students towards the quality, design, and usefulness of the
souvenirs to meet customer satisfaction. The primary subject of this study will consist of enrolled
senior high school students at Arellano University's Jose Rizal Campus in the school year 2023-
2024. Our participants will be limited to 238 grade 12 students in the Accountancy, Business,
and Management (ABM) strand.
Moreover, the participant will be chosen on purpose based on their level of satisfaction with
purchasing and using cadeau vinirs products. It will be limited to students who are using cadeau
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vinirs products only. This research will be conducted within the school year (2023-2024) and
will use questionnaires as an instrument for determining customer satisfaction with using cadeau
vinirs products.
SIGNIFICANCE OF THE STUDY
This research is made to know the different perspectives and satisfaction of grade 12 ABM
students at Arellano University-Jose Rizal Campus in buying Cadeau Vinir products. This study
aims to gain valuable insights about consumer satisfaction and buying behavior. The findings of
this study will be beneficial to the following:
Souvenir sellers. This study can help souvenir sellers determine how they can enhance the
design and quality of their products to better satisfy the needs and preferences of their customers.
This research can also provide insights for souvenir sellers in terms of ways to advertise their
products effectively, since they can better understand their target market.
Consumers. This study will help consumers identify their needs and wants when buying
souvenirs. This research will help them to explore what kind of souvenirs they want and what
kind of satisfaction they want to achieve in buying souvenir products.
Future Researchers. This study will be useful since it will be a priceless resource for research
groups looking to conduct their own studies on souvenirs. In addition, these research groups may
utilize this study as a future source for reference in other research projects.
DEFINITION OF TERMS
In this segment of the study, the readers and panelists are expected to see and determine the
definitions of the following terms used in the research:
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Cadeau Vinir: is a product name that provides handmade souvenirs. Cadeau comes from a
French word meaning gift, and vinirs are shortcuts for vintage and souvenir.
Customer: An individual or a person who might have an interest in buying products from
Cadeau Vinir in exchange for money.
Customer Satisfaction: It is a measurement that determines how happy customers are with a
company’s products; it is also used to determine how to best improve or change its products and
services.
Gift: A voluntarily given item, sum of money, or experience that is given to another person
without the intention of obtaining anything in return. It is frequently presented to express love,
dedicate an occasion, or show appreciation.
Handmade: Cadeu Vinir's products, such as crochet keychains, jewelry beads, tote bags, etc.,
are made by hand or by a hand process.
Product: It can be a tangible or intangible product. It is the items that are sold to customers to
satisfy their needs and wants.
Souvenirs: a handmade object that is made for remembrance, memories, and specific events and
places to keep the memories alive through an object.
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METHODOLOGY
Theoretical Framework
Contrast theory was first introduced by Hovland, Harvey, and Sheriff (1987). Dawes et al.
(1972) define contrast theory as the tendency to magnify the discrepancy between one's own
attitudes and the attitudes represented by opinion statements. Contrast theory presents an
alternative view of the consumer post-usage evaluation process than was presented in
assimilation theory, in that post-usage evaluations lead to opposite predictions for the effects of
expectations on satisfaction. While assimilation theory posits that consumers will seek to
minimize the discrepancy between expectation and performance, contrast theory holds that a
surprise effect occurs, leading to the discrepancy being magnified or exaggerated. This research
was based on the study of contrast theory (Engel and Blackwell 1982; Howard and Sheth 1969;
Cardozo 1965). It stated that contrast theory assumes that when product expectations do not
coordinate with actual performance, the contrast between expectations and outcomes will cause
the consumer to overemphasize the incongruity and inconsistency. As a result, individuals may
shift away from expectations if those expectations are not met and are inconsistent with reality.
According to the contrast theory, when a customer's expectations for a product are not
met by the product's actual performance, the difference between what the customer expected and
what they experienced results in a "surprise effect," which can cause the customer to exaggerate
the perceived difference or gap between their expectations and the reality of the product's
performance. In other words, people tend to overestimate the difference in their perspective
when something materially differs from what they had anticipated. This theory predicts that
product performance below expectations will be rated poorer than it is in reality (Oliver &
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DeSarbo, 1988). In other words, the Contrast Theory would assume that "outcomes deviating
from expectations will cause the subject to favorably or unfavorably react to the disconfirmation
experience in that a negative disconfirmation is believed to result in a poor product evaluation,
whereas positive disconfirmation should cause the product to be highly appraised" (Oliver, 1977,
p. 81). In terms of the above restaurant situation, the consumer might say that the restaurant was
one of the worst he or she had ever been to and that the food was unfit for human consumption,
etc.
We will be investigating this research with the aim of identifying customer satisfaction
with Cadeau Vinir's product through the use of contrast theory. This theory predicts that product
performance that is lower than expectations will be rated below its actual level. Once customers
are dissatisfied with the service of a bank, the probability of retaining potential customers is low
(Spreng et al., 1996). In order to achieve a higher level of customer satisfaction, Oliver (1997)
maintains that all service encounters offer an opportunity to provide superior service quality and
distinguish the firm from its competitors. Oliver (1997) also stated that poor performance would
be rated worse than simply poor, while good performance would be better than a rating of good
would suggest.
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Research Paradigm
INPUT PROCESS OUTPUT

1. Demographic profile of 1. Data gathering through:
INPUT PROCESS OUTPUT I
the respondents. a. Questionnaires
1.1 Age 2. Statistical tools using:
1.2 Gender a. Percentage
1.3 Section b. Weighted Mean
2. The different purposes 3. Analysis and
of souvenirs bought by interpretation of data
respondents in Cadeau
Vinir
3. Factors that influence a
student's decision when
choosing a souvenir to
purchase.
PROPOSE
4. There is a possibility MULTICHANNEL
that students think that SUPPORT
souvenir shops preserve
cultural heritage
5. Customers level of
satisfaction in terms of
5.1 Product Quality in
terms of Packaging

terms of Durability

terms of Attractiveness
5.4 Product Price
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Figure 1: Input, Process, and Output (IPO Model)
The diagram illustrates the variables that will serve as input: the demographic profiles of the
respondents, which include their age, gender, and section. Different purposes of souvenirs
bought by the respondents. The factors that influence a student's decision when choosing a
souvenir to purchase. Souvenirs can be used to learn about the challenges that students faced and
the solutions employed to address those challenges.
For the process, the researchers are going to collect all the data gathered using
questionnaires. The number of satisfied and not satisfied customers' will be collected through
percentage.
The proposed plan is to help customers contact the seller by providing multi-channel
support like social media support, email support, and phone support to boost brand credibility
and their satisfaction with buying souvenir products. As a result, customers will have an easier
way to ask questions and voice concerns about the product.
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RESEARCH METHOD
The research method that we will be using to collect primary data for our project is the
quantitative research method. Quantitative research is the collection and analysis of numerical
data (Bhandari, 2020). We will be using the quantitative research method in the form of a survey.
The survey will be a good addition to our secondary data that we have already collected, and it
will help us find out if our hypothesis is true or, if it is not true, how else we might be able to
solve the problem. We will conduct a well-structured survey with a limited number of precise,
close-ended questions so that the data will be easy to measure. We are using the quantitative
research method rather than the qualitative research method because our survey will be used to
support our problem statement about customer satisfaction with using Cadeau Vinirs products,
and the best way to do that is to use numbers recorded in a survey. Qualitative research is used to
understand concepts or experiences through interviews with open-ended questions and
observations described in words (Streefkerk, 2019). We are not able to do that kind of research in
this class.
RESEARCH DESIGN
This study will use a descriptive research design, which is a type of research method that can
use a wide variety of research methods to investigate one or more variables (McCombes, S.
2019, May 15).
This descriptive research aims to investigate the relationship between the Cadeau Vinir Product
and customer satisfaction, while also aiming to identify the characteristics, trends, and categories
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of Cadeau Vinir's products that can satisfy customers. In this study, the Cadeau Vinir Product
will serve as the independent variable, subject to active manipulation by the researchers. The
dependent variable will be customer satisfaction, with a focus on understanding customers'
perceptions and experiences with the product.
RESEARCH INSTRUMENT
CONSTRUCTION
The data collected from the questionnaire was analyzed using
statistical methods to identify trends and patterns. The questionnaire
was prepared by the researchers themselves. The SOP, or statement of
the study's problem, "Customer Satisfaction with Using Cadeu Vinirs
Products," served as the foundation for the questionnaire. The findings of
the research paper provide valuable insights for souvenir retailers and
tourism organizations in understanding consumer preferences and
developing strategies to enhance the souvenir shopping experience.
VALIDATION
With the permission of the three teachers who will serve as the
research questionnaires. The validators are English majors and Teacher
of english subject. The research instrument has been validated by:
Ms. Jumay Edillon
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Arellano University Jose Rizal Campis
English Major (Earth and Life Science Teacher)
Ms. Marielle Masucol
Arellano University Jose Rizal Campus
English Major (Reading and Writing Teacher)
Ms. Maria Juvy Deopido
Acacia National High School
Filipino Major ( Grade 7 English)
ADMINISTRATION
The survey questionnaire will be distributed using the Google
Form. The Grade 12 ABM students who will take part in this research
study will receive a link to a Good Form from researchers. The Survey
questionnaire will be distributed to the respondents, and the researchers
are going to assist them as they answer the questions. The survey will be
conducted in a structured manner, and researchers will provide guidance
and support to Grade 12 ABM students throughout the data collection
process to ensure clarity and consistency in responses.
Population, Sample, and Sampling Method
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The population of the study includes Grade 12 ABM Students from Arellano University Jose
Rizal Campus.The participants' ages range from 16 to 20 years old and the researchers utilized a
Quota Sampling design to collect their data. They were picked in order to gather information for
our study on Customer Satisfaction with Cadeau Vinirs products. In this instance, the researchers
used Slovin Formula to calculate the sample size required to attain a certain confidence interval
when surveying a population.
A non-probability sampling technique known as quota sampling bases sample inclusion on
preset quotas or criteria. The objective is to get a sample that is representative of the population
under study in terms of its demographic, geographic, or other characteristic distribution.
According to Agata Górny & Joanna Napierała (2016), it enabled faster data collection and
posed a lower risk of underestimating the cost of the survey. It suggest that the chosen approach
has optimized the efficiency of data collection while also ensuring a more accurate assessment of
the costs involved in conducting the survey. At the Jose Rizal Campus of Arellano University,
there are generally 588 Grade 12 ABM students. The researchers selected to analyze the data
using the Slovin formula due to the large size of the sample. Respondents are required, according
to Slovin's technique (238) findings.
By using Quota sampling method, we can gather data on various characteristics of the
souvenir products, such as price range, design, and popularity. This study aims to provide a
comprehensive analysis of the souvenir products available for Grade 12 ABM students to
consider for their business.
Treatment of Data
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The population of the study includes the Grade 12 Accountancy, Business and
Management Students at Arellano University – Jose Rizal Campus. The total respondents were
(238) two hundred and thirty eight. The researchers used quota sampling method to gather data.
To analyze the accumulated information, the researchers have the accompanying
statistical methods:
1. Percentage
P = F/N (100)
Where:
% = percentage of distribution
F = total number of responses
N = total number of respondents
0. Weighted Mean:
Wm= ΣF/N
Where:
Wm = weighted mean
ΣF = summation of total number of responses
N = total number of respondents
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0. Scale for the Interpretation of Data:
4.21 - 5.00 - Strongly Agree
3.41 - 4.20 - Agree
2.61- 3.40 - Neutral
1.81 - 2.60 - Disagree
1.00 - 1.80 - Strongly Disagree
Materials
The following materials and equipment are needed to make tote bag:
Katsa
Thread
Embroidery Thread
Needles
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Sewing Machine
Subli Paper
Heat Press
The following materials are needed to make hand fan:
Frame
Sticker Paper
Ruler
The following materials are needed to make bracelet and necklace
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Beads and Letter Beads
Beading Thread
The following materials and equipment are needed to make bookmark:
Ribbon
Cardstock
Newspaper
Bond Paper
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Pencil and Ballpen
Glue
Laminating Film
Laminator
The following materials are needed to make crochet keychain:
Yarn
Crochet Hook
Keychain Ring
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The following materials and equipment are needed to make stickers:
Sticker Paper
Printer
The following materials are needed to make packaging:
Plastic
Rope
Ribbon
Paper Bags
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Sticker
Procedures
Step by Step Procedure of making the Cadeau Vinir’s Products
Tote Bag
Step 1: Size and mark your katsa cloth to 16 inches in length and 15 inches in width and also
the sling for the tote bag
Step 2: Cut the katsa cloth based on the mark
Step 3: Open your sewing machine
Step 4: Put the pocket first to the main part of the tote bag and sew it.
Step 5: After the 2 parts of the tote bag which is the side part, sew it together with the sling.
Step 6: Edit your desired design
Step 7: Print the design to subli paper
Step 8: Then hot pressed it to the pocket part of the tote bag
Step 9: Get your embroidery thread and needle, and bring the thread to the other side of the
needle
Step 10: Put embroidered initials on the below part of the pocket of the tote bag
Step 11: Iron the whole tote bag.
Hand Fan
Step 1: Edit the design and layout of fan.
Step 2: Measure the length and width of the fan.
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Step 3: Print out the fan design and lay out.
Step 4: Measure sticker to the before cutting it.
Step 5: Attach the sticker to the plastic hand fan.
Step 6: Put the plastic hand fan to the packaging.
Bracelet and Necklace

Step 1: Measure your wrist and neck, and cut the elastic to size.
Step 2: Find something to hold over one end of the elastic.
Step 3: Put your bead on the thread until you reach your desired length.
Step 4.1: For the bracelet, Tie a square knot to secure the bracelet.
Step 4.2: For the Necklace, put and tie the lock to both ends of the thread.
Bookmark
Step 1: Get the materials.
Step 2: Draw and cut out your desired design.
Step 3: Put it into card stock.
Step 4: For the handmade bookmark, design some recycled newspaper and manila paper for the
base and put it in Laminating Film.
Step 5: Open your Laminator.
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Step 6: Put the customized bookmark with laminating film to a laminator.
Step 7: After the laminator laminated the bookmark, make a hole at the top part of the bookmark.
Step 8: Pile the corner to make it smooth and put the ribbon in the hole of the bookmark.
Step 9: Put the bookmark inside the packaging.
Step 12: Put the Cadeau Vinirs sticker on the below part of the bookmark
Crochet Keychain
Step 1: Hold your slip knot between your thumb and middle finger.
Step 2: Place your hook underneath the working yarn so the ‘hook’ part is facing upwards.
Step 3: Rotate your hook so you catch the yarn underneath the tip. This is referred to as ‘yarn
over’ or YO in written patterns.
Step 4: Pull the yarn through the slip knot loop. You’ve now completed your first chain stitch.
Step 5: Repeat the process until you have your desired chain length and designs.
Step 6: Put the keychain ring together with it's Cadeau Vinirs laminated tag.
Stickers
Step 1: Open your laptop or any kind of device
Step 2: Open your editing app (Canva)
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Step 3: Customize quotes and different Cadeau Vinirs designs.
Step 4: Print it out with sticker paper
Step 5: Cut the printed materials
Step 6: Put the stickers into the package of Cadeau Vinirs stickers
Data Results and Discussions
Data Presentation
To achieve the target and outcome number of respondent's we selected Grade 12 ABM
students from Am to Pm shift and all of the respondent's willingly volunteer themselves to
answer this survey via Google Form.
Table 1: Demographic Profile
Table 1.1: Age
AGE FREQUENCY PERCENTAGE
16 years old 11 4.6%
17 years old 106 44.5%
18 years old 91 38.2%
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19 years old 19 8%
20 years old 11 4.6%
TOTAL: 238 100%
Table 1.1 Shows the age of Cadeu Vinirs respondents. The provided data represents the age
distribution of Cadeu Vinirs respondents out of a total of 238 participants, with percentages.
equivalent to 100%. This table shows that the majority age of respondents are under 17 years
old.
Table 1.2: Gender
GENDER FREQUENCY PERCENTAGE
FEMALE 162 68.1%
MALE 76 31.9%
TOTAL: 238 100%
Table 1.2 provides an overview of the gender distribution among Cadeau Vinirs respondents.
The data reveals that the majority of respondents are Female, constituting 68.1% of the total
sample, while Males make up 31.9% This breakdown is essential for understanding the
demographic composition of the surveyed population.
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Table 1.3: Section
SECTION FREQUENCY PERCENTAGE
12 ABM 1A 38 16%
12 ABM 2A 30 12.6%
12 ABM 3A 46 19.3%
12 ABM 4A 24 10.1%
12 ABM 5A 24 10.1%
12 ABM 6A 18 7.6%
12 ABM 7A 16 6.7%
12 ABM 8A 11 4.6%
12 ABM 9A 17 7.1%
12 ABM 1P 9 3.8%
12 ABM 2P 1 0.4%
12 ABM 3P 4 1.7%
TOTAL 238 100%
Table 1.3 shows that there are 12 sections that participated in our research. Having students
from sections 4A and 5A that tie at 10.1%. The 1A that got 16%, the 2A that got 12.6%, the 3A
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that got 19.3%, and the 6A that got 7.6%.the 7A got 6.7%, 8A got 4.6%, the 9A got 7.1%, 1P got
3.8% and 3P 1.7%. and lastly, the 2P has the lowest percentage of 0.4%. In total of 100%.
0. LIKERT SCALE
TABLE 2: Different purposes of souvenirs bought by respondents in Cadeau Vinir
Table 2.1: What is your purpose when purchasing a souvenir?
Legends:
Strongly Disagree - 1.00 -1.80
Disagree-1.81 -2.60
Neutral -2.61-3.40
Agree -3.41 - 4.20
Strongly Agree - 4.21-5.00
Statement Weighted Mean Verbal Interpretation RANK
Birthday Gift 4.34 Strongly Agree 1
Thank you Gift 4.31 Strongly Agree 2
Gift for Self 4.24 Strongly Agree 3
Christmas Gift 4.21 Strongly Agree 4
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Average Weighted Mean 3.42 Agree
The purpose when purchasing a souvenirs are shown in the table. With a verbal interpretation
of "Strongly Agree" and a weighted mean of 4.34, "Birthday Gift" is placed first, as the table
demonstrates. "Thank You Gift" comes in second place with a verbal interpretation of "Strongly
Agree" and a weighted mean of 4.31. With a weighted mean of 4.24 and a verbal interpretation
of "Strongly Agree," the "Gift for your Self" category ranks third in the results. With a weighted
mean of 4.21 and a rank of 4, the verbal interpretation "Strongly Agree" was likewise obtained
from the "Christmas Gift." From all the purpose when purchasing a souvenirs, an average
weighted mean of 3.42 was obtained with a verbal interpretation of “Agree”
TABLE 3: Factors that influence a students decision to purchase a souvenir
Table 3.1: What are the factors that influences a student’s decision to purchase souvenirs?
Quality and Uniqueness 4.52 Strongly Agree 1
Attractiveness 4.52 Strongly Agree 2
Various Design and Colors 4.46 Strongly Agree 3
Use of the Product 4.36 Strongly Agree 4
Approachable Sellers 4.28 Strongly Agree 5
32
Influence by Family and Friends 4.17 Agree 6
Average Weighted Mean 4.38 Strongly Agree
The factors that are influence by students' decisions to buy our souvenirs are shown in the
table. With a verbal interpretation of "Strongly Agree" and a weighted mean of 4.52, "Quality
and Uniqueness " is placed first, as the table demonstrates. "Attractiveness" comes in second
place with a verbal interpretation of "Strongly Agree" and a weighted mean of 4.52. With a
weighted mean of 4.46 and a verbal interpretation of "Strongly Agree," the "Various designs and
Colors" category ranks third in the results. With a weighted mean of 4.36 and a rank of 4, the
verbal interpretation "Strongly Agree" was likewise obtained from the "Use of the product."
"Approachable Sellers" comes in at number five, with a verbal interpretation of "Strongly Agree"
and a weighted mean of 4.28. Lastly, with the lowest rank and a weighted mean of 4.17, the
verbal interpretation "Strongly Agree" was likewise derived from the "Influence by Family and
Friends." An average weighted mean of 4.38 was found from all the criteria that influence a
student's decision to purchase souvenirs, with a verbal interpretation of "Strongly Agree."
TABLE 4: Contribution and Recommendations
Table 4.1: Do the students think souvenir shops contribute to the preservation of cultural
heritage?
ANSWER FREQUENCY PERCENTAGE
Yes 196 82.4%
33
Maybe 37 15.5%
No 5 2.1%
TOTAL: 238 100%
Table 4.1 represents the frequency and percentage of the students who answered "Do the
students think souvenir shops contribute to the preservation of cultural heritage?". In this data
depiction, it states that 196 students said yes with 82.4 %, while 37 students said maybe with
15.5 % and the lowest was 5 students who said no with 2.1 %.
Table 4.2: If you purchase cadeau vinir's product, would you recommend or suggest other
to use it?
Yes 185 77.7%
Maybe 51 21.4%
No 2 0.8%
TOTAL: 238 100%
Table 4.2 shows the frequency and percentage of people who would recommend or suggest
others use the Cadeau Vinir products if they purchased them. And it shows that many people
would recommend or suggest a Cadeau Vinirs product and say yes with 77.7%, while on the
other hand, 0.8% said no and 21.4% said maybe..
34
TABLE 5: Level of customer satisfaction with the souvenir products in terms of:
Table 5.1: Product Quality- It refers to how satisfied customers are with the Cadeau Vinirs
product in terms of packaging.
Legends:
Extremely Satisfied - 3.41 - 4.20
Very Satisfied - 2.61 - 3.40
Less Satisfied - 1.81 – 2.60
Not Satisfied - 1.00 – 1.80
Necklace and Bracelet 3.5 Extremely Satisfied 1
Keychain 3.45 Extremely Satisfied 2
Tote Bag 3.41 Extremely Satisfied 3
Stickers 3.26 Very Satisfied 4
Hand Fan 3.23 Very Satisfied 5
Book Mark 3.22 Very Satisfied 6
35
Average Weighted Mean 3.34 Very Satisfied
Table 5.1 states that the majority of grade 12 ABM students are satisfied with Cadeau Vinirs
packaging, especially on the necklace and bracelet, with a 3.5 weighted mean. On the other hand,
grade 12 ABM students are just very satisfied, specifically with the bookmark's packaging, with
a 3.22 weighted mean. Table 5.2: Product Quality - It refers to how satisfied customers are with
the Cadeau Vinirs product in terms of durability.
Legends:
Necklace and Bracelet 3.39 Very Satisfied 2
Keychain 3.38 Very Satisfied 3
Book Mark 3.27 Very Satisfied 4
36
The Table 5.2 states that the majority of grade 12 ABM students are very satisfied with Cadeau
Vinirs durability, especially on the tote bag, with a 3.43 weighted mean. On the other hand, more
on grade 12 ABM students are very satisfied, specifically with the necklace and bracelet, with a
3.39 weighted mean.
Table 5.3: Product Quality- It refers to how satisfied customers are with the Cadeau Vinirs
product in terms of attractiveness.
Legends:
37
Necklace and Bracelet 3.53 Extremely Satisfied 1
Bookmark 3.36 Very Satisfied 3
Keychain 3.08 Very Satisfied 6
Table 5.3 states that the majority of grade 12 ABM students are very satisfied with Cadeau
Vinirs attractiveness specially in Necklace and Bracelet with weighted mean of 3.53. On the
other hand, grade 12 ABM students are just very satisfied, specially with the keychain's
attractiveness, with a 3.08 weighted mean.
Table 5.4: Product Price- It show a fair price which consumers meet their expectations for
Cadeau Vinirs products and receive a product that is worthy of the money they spend
38
Extremely Satisfied 98 41.2%
Very Satisfied 135 56.7%
Less Satisfied 5 2.1%
Not Satisfied 0 0%
TOTAL: 238 100%
Table 5.4 illustrates that the majority of Grade 12 ABM Students are extremely satisfied
(41.2%) and very satisfied (56.7%) with the fair prices of Cadeau Vinirs products, meeting their
expectations and perceived value.
Summary of Findings
1. Demographic Profile
1.1 Age: Shows that the majority of the grade 12 ABM respondents are 17 years old. while
the 8% which are the lowest are 19 years old.
1.2 Gender: Provides data of the gender of the cadeau vinirs respondents. It shows that
majority of cadeau vinirs respondents are female. while 31.9% of the respondents are male.
1.3 Section: shows that there are 12 sections who participated in our survery. Majority of our
respondents comes from grade 12 ABM 3A while the lowest is from grade 12 ABM 2P
2. Different purposes of souvenirs bought by respondents in Cadeau Vinir
2.1: What is your purposes when purchasing a souvenir?
39
-The table shows that majority of grade 12 ABM students voted that they are buying
souvenirs for birthday gifts, And the lowest vote of grade 12 abm students for the purpose of
purchasing souvenirs is for Christmas gifts.
3.Factors that influence a students decision to purchase a souvenir
3.1 What are the factors that influence a student's decision to purchase a souvenir?
- The table shows that majority of the respondents are voted that the first factor that
influences them to buy souvenirs is quality and uniquensss and the lowest vote of grade 12 abm
students for the influence of buying souvenirs is the influence by family and friends
4. Contribution and Recommendation
4.1 Do the students think souvenir shops contribute to the preservation of cultural
heritage?
- The majority of 12 ABM students claimed that souvenir shops contribute to the
preservation of cultural heritage, while others indicated that souvenir shops might help preserve
cultural heritage, and 2.1% said that souvenir shops don't.
4.2 If you purchase Cadeau Vinir's product, would you recommend or suggest other to
use it?
- The Majority of 12 ABM students (77.7%) say they would suggest to use Cadeau Vinirs
products to others. While the remaining 12 ABM students (21.4%) stated that they might advise
or propose that others utilize Cadeau Vinirs products, several students (0.8%) have stated that
they will not.
5. Level of customer satisfaction with the souvenir products in terms of:
40
5.1 Product quality- It refers to how satisfied customers are with the Cadeau Vinirs
product in terms of packaging.
- The table shows that majority of grade 12 ABM students are satisfied with necklaces and
bracelets with a 3.5% votes, while others said that they are just satisfied with our bookmarks
with 3.22% of votes.
product in terms of durability.
- Majority of grade 12 ABM students stated that they are extremely satisfied with cadeau
vinirs product's durability specifically in cadeau vinirs tote bags. While others voted very
satisfied with 3.39% in cadeau vinirs necklace and bracelets.
product in terms of attractiveness.
- Majority of grade 12 ABM students stated that they are extremely satisfied with cadeau
vinirs product’s attractiveness specifically in cadeau vinirs necklace and bracelets.
5.4 Product Price- It refers to a fair price at which consumers can meet their
expectations for Cadeau Vinirs products and receive a product that is worthy of the money
they spend.
- In terms of Product Price, The majority of Grade 12 ABM students said that they are very
satisfied with the Product Price while others said that they are Extremely Satisfiedand Satisfied
with the Product price.
CONCLUSIONS
41
In general, the results show that Cadeau Vinirs has a big impact on the purchasing of
souvenirs for Grade 12 ABM Students at Arellano University Jose Rizal Campus. The majority
of the participants were 17 years old and most of them were female. Additionally, the prevalence
of the students is in grade 12 ABM section 3A with the highest percentage rate of 19.3.
Regarding the use of souvenirs, the majority of respondents are buying souvenirs for birthday
gifts. The respondents strongly agreed that the quality and the uniqueness of the product are the
factors that influence them to purchase souvenirs. Furthermore, most of the students concurred
that souvenir shops could help customers preserve their cultural heritage. Based on the
information acquired, they also stated that Cadeau Vinirs products are accessible and
recommended for everyone. This highlights the significance of utilizing souvenirs and perceiving
the cultural heritage of souvenirs to the consumers.
In conclusion, the findings suggest that Cadeau Vinirs has a big impact on the purchasing of
souvenirs for Grade 12 ABM students at Arellano University's Jose Rizal Campus in terms of
their packaging, durability, and attractiveness. The products' price at Cadeau Vinirs meets the
customer's expectations, which results in a purchase decision and satisfies customers.
RECOMMENDATIONS
The recommendations that follow are consistent with the earlier findings.
Souvenir Sellers- Souvenir sellers should understand how selling souvenirs works; they should
know the perspective of consumers or the wants of consumers so that they can satisfy them
more. Souvenir sellers should have better marketing or advertising skills for their products.
Souvenir sellers should also improve the quality of the product so that they can satisfy
consumers.
42
Consumers- Consumers should use this study to identify the demands and preferences they have
while purchasing souvenirs. Assessing individual preferences, comprehending cultural relevance,
and analyzing usefulness are among the recommendations. Consumers should give regard to
elements like sentimental value, ethics, and authenticity in order to make well-informed
decisions. People can greatly increase their level of happiness with souvenir purchases by
implementing these factors.
Tourist- Tourists should put considerable thought into the purchase of a souvenir, paying
particular attention to the feedback as well as the product quality. To ensure that they bring home
a unique remembrance of their trip that they will cherish for years to come, tourists should
investigate the souvenir they are interested in and read reviews or feedback from previous
customers to decide whether it matches their quality criteria.
Future researchers- I would highly recommend considering souvenirs as a potential area of
research for future researchers. They can provide valuable insights into the social, economic, and
cultural aspects of a particular time period or location. Additionally, studying souvenirs can shed
light on the tourism industry and its impact on local economies. Furthermore, analyzing the
evolution of souvenirs over time can reveal changes in popular culture, consumer behavior, and
global trends. Overall, investigating souvenirs can contribute to a comprehensive understanding
of the past and present, making it a worthwhile topic for future researchers to explore.
REFERENCES
● Li, X., Yang, F. X., & Lau, V. M.-C. (2021). Antecedents and consequences of souvenir
authenticity. https://doi.org/10.3727/108354220X15960579691584
43
● Keshavarz, Y., & Jamshidi, D., 2018. Service quality evaluation and the mediating role of
perceived value and customer satisfaction in customer loyalty.
https://doi.org/10.1108/IJTC-09-2017-0044
● Baronia, N. K. B., Daño, J. S., Mingo, A. B. R., Miones, D. K. Y., & Gagani, F. S.
(2022). Students also valued the portability, aesthetic value, and authenticity of an item
when looking for a souvenir.
https://newinera.com/index.php/JournalLaBisecoman/article/view/670
● THE SOUVENIR INDUSTRY AS AN ADDITIONAL TOURIST ACTIVITY ( Dagooc,
2010)
● http://www.quaestus.ro › Mil...PDF According to Club Med, the Philippines is the only
Asian country where the top souvenir favored by tourists is a toy.
https://www.esquiremag.ph/long-reads/features/souvenir-in-philippines-a00293-
20210219-lfrm#:~:text=According%20to%20Club%20Med%2C%20the,foreign
%20travelers%20to%20the%20Philippines.
● Contrast theory was first introduced by Hovland, Harvey, and Sheriff (1987). Dawes et
al. (1972) define contrast theory. https://www.coursehero.com/file/p5g93nd5o/Contrast-
Theory-Contrast-theory-was-first-introduced-by-Hovland-Harvey-and/
● (Engel and Blackwell 1982; Howard and Sheth 1969; Cardozo 1965).
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/36290/b1412322.0001.001.pdf
● Consumer Satisfaction Theories: A Critical Review (Oliver, 1977, p. 81).
https://www.researchgate.net/profile/Atila_Yuksel/publication/258180675_Customer_Sat
44
isfaction_Conceptual_Issues_Consumer_Satisfaction_Theories_A_Critical_Review/
data/004635272a90837968000000/CThConsumer-Satisfaction-Theories-A-Critical-
Revieweories.pdf
● A Reexamination of the Determinants of Consumer Satisfaction (Spreng et al., 1996).
https://www.researchgate.net/publication/235361541_A_Reexamination_of_the_Determi
nants_of_Consumer_Satisfaction
● Whence consumer loyalty? Richard l.
● Oliver 1997- Sage Journals
https://journals.sagepub.com/doi/10.1177/00222429990634s105
● Oliver (1997). Poor performance would be rated worse than simply poor, while good
performance would be better than a rating of good would suggest.
https://www.researchgate.net/profile/Atila_Yuksel/publication/258180675_Customer_Sat
isfaction_Conceptual_Issues_Consumer_Satisfaction_Theories_A_Critical_Review/
data/004635272a90837968000000/Chpt4-ThConsumer-Satisfaction-Theories-A-Critical-
Revieweories.pdf
● According to (Bhandari, 2020). Quantitative research is the collection and analysis of
numerical data. https://www.scribbr.com/methodology/quantitative-research/
Quantitative Research |Examples & Methods (Streefrek, 2019).
https://www.scribbr.co.uk/research-methods/quantitative-qualitative-research/
● Salazar, L. F., Crosby, R. A., & DiClemente, R. J. (2015). Experimental research designs.
- APA PsycNet https://psycnet.apa.org/record/2015-10205-005
45
● According to Agatha Górny & Joanna Napierała (2016). Comparing the Effectiveness of
Respondent-Driven Sampling and Quota Sampling in Migration Research
https://www.researchgate.net/publication/280526941_Comparing_the_Effectiveness_of_
Respondent-Driven_Sampling_and_Quota_Sampling_in_Migration_Research
APPENDIX A
DOCUMENTATION
BLUE PRINT
46
MINIATURE
PRODUCTS
47
EXHIBIT
APPENDIX B
48
APPENDIX C
ACTUAL QUESTIONNAIRE
49
I. DEMOGRAPHIC PROFILE
1. Age
$ 16 years old
$ 17 years old
$ 18 years old
$ 19 years old
$ 20 years old
2. Gender
$ Male
$ Female
$ Others
Please specify your answer _______
3. Section
$ 12 ABM 1A
$ 12 ABM 2A
$ 12 ABM 3A
$ 12 ABM 4A
$ 12 ABM 5A
$ 12 ABM 6A
50
$ 12 ABM 7A
$ 12 ABM 8A
$ 12 ABM 9A
$ Others
Please specify your answer _______
DIRECTION: (PART II AND III) Answer the questions below based on your honest opinion
and experience. Rate it from 1-5, as 5 being the highest and 1 being the lowest.
5 - Strongly Agree
4 - Agree
3 - Neither agree nor disagree
2 - Disagree
1 - Strongly Disagree
II. Different purposes of souvenirs bought by respondents in Cadeau Vinir
1.What is your purpose when purchasing a souvenir?
5 4 3 2 1
PURPOSES Strongly Agree Neither Disagree Strongly
Agree agree nor Disagree
disagree
51
Birthday Gift
Wedding Gift
Gift for Self
Christmas
Gift
Thank you
Gift
III. Factors that influence a student's decision to purchase souvenirs
1.What are the factors that influence a student's decision to purchase souvenirs?
FACTORS 5 4 3 2 1
Strongly Agree Neither Disagree Strongly
Agree agree nor Disagree
disagree
quality and
uniqueness
52
Attractiveness
approachable
sellers
use of the
product
influence by
family and
friends
various
designs and
colors
IV: Contribution and Recommendation
1. Do the students think souvenir shops contribute to the preservation of cultural heritage?
$ Yes
$ No
$ Maybe
2. If you purchase Cadeau Vinir’s Product, would you recommend or suggest other to use
it?
53
$ Yes
$ No
$ Maybe
DIRECTION: (PART V) Answer the questions below based on your honest opinion and
experience. Rate it from 1-5, as 5 being the highest and 1 being the lowest.
5- Extremely satisfied
4- Very satisfied
3- Satisfied
2- Less satisfied
1- not satisfied
V. Level of customer satisfaction with the souvenir products in terms of:
1. Product quality- It refers to how satisfied customers are with the Cadeau Vinirs product in
terms of packaging.
PRODUCT 4 3 2 1
Extremely Very satisfied Less satisfied not satisfied
satisfied
Bookmark
Hand Fan
54
Tote bag
Key Chain
Necklace and
Bracelet
Stickers
terms of durability.
PRODUCT 4 3 2 1
satisfied
Bookmark
55
Hand Fan
Tote bag
Key Chain
Necklace and
Bracelet
Stickers
terms of attractiveness.
PRODUCT 4 3 2 1
satisfied
Bookmark
56
Hand Fan
Tote bag
Key Chain
Necklace and
Bracelet
Stickers
4. Product Price- It refers to a fair price at which consumers can meet their expectations
for Cadeau Vinirs products and receive a product that is worthy of the money they
spend.
a. Extremely satisfied
ii. Very satisfied
iii. Satisfied
iv. Less satisfied
v. not satisfied
57
terms of packaging.
PRODUCT 4 3 2 1
satisfied
Bookmark
Hand Fan
Tote bag
Key Chain
Necklace and
Bracelet
Stickers
58
Curriculum Vitae
JANELA FRANZEL J. PACHECO

Blk 12 A Lot 1 P2 A3 Labahita Alley Dagat Dagatan Longos Malabon City
09150066466
Pacheconela375@gmail.com
PROFESSIONAL OBJECTIVE:
To obtain a challenging position and be part of a company, and to get an opportunity
where I can enhance my skills and knowledge. To apply my skills to support the objectives of a
company that places a high value on customer experience and satisfaction.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022-2024
59
Accountany Business and Management
Gov. Pascual Avenue, Malabon City
Junior High School Longos National High School – 2018-2022

Maya-Maya St, Longos, Malabon City
Elementary Ninoy Aquino Elementary School – 2012-2018

PERSONAL INFORMATION:
Age: 18 Years Old
Date of Birth: November 04, 2005
Civil Status: Single
Religion: Catholic
I hereby certify that all the information above is true and correct based on my
best knowledge and honesty.
Ms. Janela Franzel J. Pacheco
JANNA V. MORALES
Blk 48k Lot 7 Martiniko St. Longos Malabon
09770886715
JANNAMORALES16@GMAIL.COM
To obtain a position and to be part of a business company which promotes development, offers
impressive and gratifying career that will enable to put and use my knowledge, trainings, and
skills with extreme passion and dedication.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus – 2022-2024
Accountancy Business and Management
60
Junior High School Longos National High School –
2018-2022
Maya Maya St. Malabon CIty
Elementary Dagat - Dagatan Elementary School –2012-2018

Martiniko St. Navotas City
Age: 18 Years Old
Date of Birth: November 16, 2005
Religion: Catholic
Ms. Janna V. Morales
ROSELYN A. ALIMPOLOS
Blk 48 L13 E2 P3, Kaunlaran Village, Longos, Malabon City
09473073152
alimpolosrose46@gmail.com
To acquire a challenging position and to get the opportunity where I can enhance my
leanings, knowledge and skills. To make use of my interpersonal skills to achieve goals of a
company that focuses on customers satisfaction and customer experience.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022- present
61
Accountancy and Business Management
Junior High School Tugatog National High School – 2018-2022

Dr. Lascano St. Tugatog, Malabon City
Elementary Epifanio Delos Santos Elementary School – 2011-2018

Dr. Lascano St. Tugatog, Malabon City
Age: 17 Years Old
Date of Birth: April 11, 2006
Religion: Catholic
Ms. Roselyn A. Alimpolos
JACEMHIN E. APEÑA,
#14 Tambak Uno St. Tanza Dos, Navotas City
09606375777
jacemhinestrella@gmail.com
impressive and gratifying career, that will enable to put and use my knowledge, trainings, and
EDUCATION:
62
Accountancy, Business, and Management
Gov. Pascual Ave., Concepcion Malabon City
Junior High School Malabon National High School - 2017-2022

Naval St. Hulong Duhat, Malabon City
Elementary Malabon Elementary School - 2011-2017

Age: 18 Years Old
Date of Birth: September 24, 2005
Religion: Iglesia Ni Cristo
I hereby certify that the above information is true and correct to the best of my knowledge
Ms. Jacemhin E. Apeña
ROLANDO V. CALUTAN JR.

1218 ANNEX SUAREZ ST.BRGY DAANGHARI NAVOTAS CITY
09702166212
rolandocalutan9@gmail.com
To Secure a Challenging Position in a Reputable To Expand My Leanings, Knowledge
and Skills.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022 - 2023
63
Accountancy Business And Management
Junior High School San Roque National High School 2018 - 2022
Gov.A. Pascual St. San Roque Navotas City
Elementary DaangHari Elementary School 2012 - 2018

DaangHari St. Navotas City
Age: 17 Years Old
Date of Birth: September 9, 2006
Religion: Catholic
Mr. Rolando Calutan
RYZA VENICE O. CALIMLIM

BLK 22 LOT 93 PHASE 2 AREA 1 Dalag St. Nbbs Navotas City
09687952369
calimlimvenice@gmail.com
A dedicated and detail-oriented individual looking for an entry-level position at a well-reputed
organization to gain experience and exposure and expand my knowledge.
64
EDUCATION:
Senior High School Arellano University Jose Rizal Campus
Accountancy Business And Management
(2022-Present)
Junior High School Longos National High School
(2018-2022) Maya-Maya St, Longos, Malabon City
Primary Dagat- Dagatan Elementary School

(2012-2018) Maya-Maya St, Navotas City
Age: 17 Years Old
Date of Birth: April 19, 2006
Religion: Catholic
Ms. Ryza Venice Calimlim
CRYSTAL MAE B. DELA CRUZ

59 M Blas Extension Hulong Duhat Malabon City
(+63) 919 882 8162
crystaldc06@gmail.com
To obtain employment with a company that offers a positive atmosphere to learn and implement
new skills.
65
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022- Present
Accountancy and Business Management
Junior High School Malabon National High School – 2017-2021

Naval St, Malabon City
Elementary Malabon Elementary School – 2011-2017

Naval St, Malabon City
Age: 17 Years Old
Date of Birth: August 31, 2006
Religion: Catholic
Ms. Crystal Mae B. Dela Cruz
ZUSAILA C. JARLIGA
BLK 49 D LOT 22 PHASE 3 E2 LONGOS, MALABON CITY
09095408085
SAILAJARLIGA0@GMAIL.COM
To be given a chance where I can maximize my abilities and aid in the expansion of the
company. I’m looking for a job at a company where I can start my career and develop a strong
skill set.
EDUCATION:
66
Accountany Business and Management
Junior High School Longos National High School – 2018-2022

Elementary Ninoy Aquino Elementary School – 2012-2018

Age: 18 Years Old
Date of Birth: February 16, 2006
Religion: Catholic
Ms. Zusaila C. Jarliga
ARIANE MAE T. LABRO

68 Salmon St. Corner Sarimburao Barangay 8 Caloocan City
09610620154
labroarianemae@gmail.com
impressive and gratifying career, that will enable to put and use my knowledge, trainings, and
67
EDUCATION:
Senior High School Arellano University Jose Rizal Campus

(August 2022 to present) Gov. Pascual Ave., Concepcion Malabon City
Junior High School Longos National High School
(2018-2022) Maya-maya St. Malabon City
Primary Ninoy Aquino Elementary School
(2012-2018) Maya -maya St. Malabon City
Age: 19 Years Old
Religion: Catholic
Ms. Ariane Mae T. Labro
MICA ELLA T. LABRO

68 Salmon St. Corner Sarimburao Baranggay 8 Caloocan City
09304252960
micaellatabianan@gmail.com
To Secure a Challenging Position in a Reputable To Expand My Learnings, Knowledge,
and Skills.
EDUCATION:
68
Senior High School Arellano University Jose Rizal Campus - 2022- 2023
Accountancy, Business and Management
Junior High School Longos National High School - 2018 - 2022

Maya-maya st. Malabon City
Elementary Ninoy Aquino Elementary School - 2012 - 2018

Maya-maya st. Malabon City
Age: 17 Years Old
Date of Birth: May 31, 2006
Religion: Catholic
Ms. Mica Ella T. Labro
NHADJA A. LUCENA
ADDRESS: 163 Arasity St. Tinajeros Malabon City
09942302690
lucenanhadja@gmail.com
69
Seeking an entry-level position to begin my career in a high-level professional
environment. To secure employment with a reputable company, where I can utilize my skills and
business studies background to the maximum.
EDUCATION:
Junior High School Tinajeros National High School – 2017-2021

B. Rivera St., Tinajeros, Malabon City
Elementary Tinajeros Elementary School – 2011-2017

B. Rivera St., Tinajeros, Malabon City
Age: 18 Years Old
Religion: Catholic
I hereby certify that all the information above is true and correct based on my best
knowledge and honesty.
Ms. Lucena, Nhadja A.
CRISTA SHANEL M. PAHAYAG

#44 Villanueva St. Tonsuya Malabon City.
09301943599
shanelpahayag@gmail.com
70
To obtain a position and to be part of a business company which promotes
development, offers impressive and gratifying career, that will enable to put
and use my knowledge, trainings, and skills with extreme passion and
dedication.
EDUCATION:

Accountancy, Business, and Management
Gov. Pascual Ave., Concepcion Malabon City
Junior High School Malabon National High School - 2018-2022

Elementary Tonsuya Elementary School – 2012-2018

Hernandez St. Tonsuya, Malabon City
Age: 18 Years Old
Date of Birth: February 06, 2006
Religion: Iglesia Ni Cristo
I hereby certify that the above information is true and correct to the best of my
knowledge
Ms. Crista Shanel M. Pahayag
DESIRIE SANTOS
#164 M. Sioson St. Dampalit Malabon City
09197801837
desiriecruzsantos@gmail.com
71
Seeking a challenging business role where I can leverage my skills. A quick learner with
a solid foundation in business principles gained through academic. I am excited to apply my
analytical skills, adaptability, and fresh perspective to contribute effectively to a dynamic team.
Looking for an opportunity to develop professionally, learn from experienced professionals, and
grow within a business environment.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022-Present
Accountancy Business and Management.
Gov. Pascual Avenue., Malabon City
Junior High School Dampalit Integrated School– 2016-2020

Doña Juan Rodriguez-1, Dampalit Malabon City
Elementary Dampalit Elementary School – 2010-2016

Nadala St. Merville Subd., Dampalit Malabon City
Age: 18 Years Old
Date of Birth: December 08, 2005
Religion: Catholic
Ms. Desirie C. Santos
JOHN DANIEL T. SANTOS

39-32 Caingin St. Tinajeros Malabon City
09518626970
au.shs.jrc.santos.johndaniel@gmail.com
72
Be able to show where I’m good at, use what i’ve learned to help the company and do the
job well and quickly.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022-Present
Accountancy Business and Management.
Gov. Pascual Avenue., Malabon City
Junior High School Tinajeros National High School– 2021-2022

B. Rivera St. Tinajeros, Malabon City
Elementary Tinajeros Elementary School – 2010-2016

B. Rivera St. Tinajeros, Malabon City
Age: 19 Years Old
Date of Birth: October 29, 2004
Religion: Christian
Mr. John Daniel T. Santos
CHRISTALINE NICOLE SEVILLA

#51 M. SIOSON ST. DAMPALIT MALABON CITY
09815107769
nsevilla574@gmail.com
73
To secure a challenging position in a reputable organization where i can utilize my skills and
experience to contribute to the company's success.
EDUCATION:
Senior High School Arellano University Jose Rizal Campus - 2022-present
Junior High School Dampalit Integrated School – 2018-2022

Rodriguez 1 Subd. Damapalit Malabon City
Elementary Dampalit Elementary School I – 2011-2018

Nadala St. Merville Subd. Damapalit Malabon City
Age: 17 Years Old
Date of Birth: October 16, 2006
Religion: Catholic
I hereby certify that all the information above is true and correct based on my best
knowledge and honesty.
Ms. Christaline Nicole M. Sevilla
74

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“Customer Satisfaction on Using Cadeau Vinir’s Products”

A Study Presented to:

Statement of the Problem………………………………………………………………...…….7

Scope and Delimitation…………………………………………………………………………8

Significance of the Study……………………………………………………………………....9

Research Method and Design……………………………………………………………........15

Population, Sample, and Sampling Method………………………………………..……......17

collaboration throughout this endeavor.

Moreover, we extend our appreciation to the students of Arellano University—Jose Rizal

provided valuable insights into the research questions at hand.

buying souvenirs for different occasions.

heritage and foster a sense of authenticity in the travel experience.

to strong disagree. Researcher will prioritize participant safety and confidentiality.

information for subsequent analysis.

Background of the Study

the people they met.

souvenirs, it holds evidence of those memories. Additionally, a high-quality and authentic

(Keshavarz, Y., & Jamshidi, D., 2018).

R., Miones, D. K. Y., & Gagani, F. S. (2022).

improvement and development of handmade and customizable products. Business Organizations

convenient souvenirs for them.

STATEMENT OF THE PROBLEM

Specifically, this study sought to answer the following question:

1. What is the demographic profile of the respondents?

2. What is your purpose when purchasing a souvenirs?

5.1 Product Quality in terms of Packaging

5.2 Product Quality in terms of Durability

5.3 Product Quality in terms of Attractiveness

5.4 Product Price

SCOPE AND DELIMITATION

and Management (ABM) strand.

SIGNIFICANCE OF THE STUDY

this study will be beneficial to the following:

kind of satisfaction they want to achieve in buying souvenir products.

definitions of the following terms used in the research:

Cadeau Vinir in exchange for money.

dedicate an occasion, or show appreciation.

are made by hand or by a hand process.

satisfy their needs and wants.

places to keep the memories alive through an object.

experience in that a negative disconfirmation is believed to result in a poor product evaluation,

INPUT PROCESS OUTPUT

5.2 Product Quality in

5.3 Product Quality in

5.4 Product Price

the solutions employed to address those challenges.

way to ask questions and voice concerns about the product.

understand concepts or experiences through interviews with open-ended questions and

2019, May 15).

dependent variable will be customer satisfaction, with a focus on understanding customers'

perceptions and experiences with the product.

The data collected from the questionnaire was analyzed using

statistical methods to identify trends and patterns. The questionnaire

was prepared by the researchers themselves. The SOP, or statement of

the study's problem, "Customer Satisfaction with Using Cadeu Vinirs

Products," served as the foundation for the questionnaire. The findings of

tourism organizations in understanding consumer preferences and

developing strategies to enhance the souvenir shopping experience.