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Sai Project Second Page
Sai Project Second Page
Sai Project Second Page
CHAPTER 1
INTRODUCATION OF BANKING COMPANY:
Bank business in India is governed by the banking Regulation Act 1949, which came into force
from16th March 1949. As per section 2 of this Act, provisions of companies Act 1956, are also
applicable to Banking companies. Bank is a commercial institution, licensed to accept deposits
and acts as a safe custodian of the funds of its customers, banks are mainly concerned with
receiving, collection, transferring, buying, lending, investing, exchanging, servicing money and
claims to money both domestically and internationally. The principal activities of a bank are
operating current accounts, receiving deposits, and advancing loans
These are :
1) Borrowing, raising money, advancing money either upon or without security, dealing in
bills of exchange, granting and issue of letter of credit, travellors cheques and circular
notes, selling and dealing in bullion and specie, buying and selling of foreign exchange
including foreign bank notes, dealing in stock, shares, debenture, purchasing and selling
of bonds providing of safe deposit vaults, the collecting and transmitting of money and
securities.
2) Acting as an agent for any Government or local authority or any other person, acting as
an attorney on behalf of customers.
3) Contracting for public and private loans and negotiating and issuing the same.
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The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank
was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office
in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in
January 1995. HDFC is India's premier housing finance company and enjoys an impeccable
track record in India as well as in international markets. Since its inception in 1977, the
Corporation has maintained a consistent and healthy growth in its operations to remain the market
leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC
has developed significant expertise in retail mortgage loans to different market segments and
also has a large corporate client base for its housing related credit facilities. With its experience
in the financial markets, a strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
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HDFC Bank began operations in 1995 with a simple mission : to be a “ World Class Indian Bank.”
We realized that only a single minded focus on product quality and service excellence would
help us get there. Today, we are proud to say that we are well on our way towards that goal.
HDFC Bank Limited (the Bank) is an India-based banking company engaged in providing a range
of banking and financial services, including commercial banking and treasury operations. The
Bank has a network of 1412 branches and 3295 automated teller machines (ATMs) in 528 cities
and total employees is 52687.
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HDFC BANK LTD was incorporated in August 1994 in the name of 'HDFC Bank Limited',with
its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.
If ever there was a man with a mission it was Hasmukhbhai Parekh, Founder and Chairman-
Emeritus, of HDFC Group. HDFC BANK LTD was amongst the first to set up a bank in the
private sector. The bank was incorporated on 30th August 1994 in the name of ‘HDFC Bank
Limited’, with its registered office in Mumbai.It commenced operations as a Scheduled
Commercial Bank on 16th January 1995. The bank has grown consistently and is now amongst
the leading players in the industry
HDFC is India's premier housing finance company and enjoys an impeccable track record in India
as well as in international markets. Since its inception in 1977, the Corporation has maintained a
consistent and healthy growth in its operations to remain the market leader in mortgages. Its
outstanding loan portfolio covers well over a million dwelling units.
HDFC has developed significant expertise in retail mortgage loans to different market segments
and also has a large corporate client base for its housing related credit facilities. With its experience
in the financial markets, a strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian environment In a
milestone transaction in the Indian banking industry, Times Bank was merged with HDFC Bank
Ltd., effective February 26, 2000.
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MISSION
1. Operational excellence.
2. Customer Focus.
3. Product leadership.
4. People.
The objective of the HDFC Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-step window for all his/her
requirements.
The HDFC Bank plus and the investment advisory services programs have been designed
keeping in mind needs of customers who seeks distinct financial solutions, information and
advice on various investment avenues.
BUSINESS STRATEGY
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HDFC Bank is one of India’s leading private banks and was among the first to receive approval
from the Reserve Bank of India (RBI) to set up a private sector bank in 1994.
Today, HDFC Bank has a banking network of 5,779 branches and 17,238 ATM's in 2,956
cities/towns.
Ratings :
Products of HDFC bank:- Personal Banking, Accounts & Deposits, Loans, Cards, Demat,
Investments, Insurance, Forex, Premier Banking, Private Banking, NRI banking and wholesale
banking, etc.
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It's the number one bank for net banking and overseas banking(as its having branches in other
countries like Bahrain, Hong Kong, Abu Dhabi, Kenya and Dubai).
Currently it's ranks number two among the banks in India after state bank of India and It comes
under top 50 banks in the world in terms of asset size.
HDFC Bank is one of the strongest contenders in the private banking space in india.
HDFC Bank was the first bank in India to launch an International Debit Card in association with
VISA.
HDFC is having limited free transactions monthly after that they will charge fee for every
transaction.
The customer: employee ration is low. For example, you have to wait for your transaction is
most of the branches.
It's age is below 25 years (as it started in 1994) but it is second highest in its asset size among
Indian banks.
The branches are very low but the ATM centres are moderate (more than 3, 251 branches and 11,
177 ATM's in 2022 cities in India)
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Banking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a
customer's need and occupational status, we have a range of solutions that are second to none.
Whether you're employed in a company and need a simple Savings account or run your own
business and require a robust banking partner, HDFC Bank not only has the perfect solution for
you, but also can recommend products that can augment your planning for the future.
Saving accounts.
Current accounts.
Fix deposits.
Demate account.
Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the future, accumulating
funds over a period of time. Whatever person’s occupation, bank have confident that person will
find the perfect banking solution. There some saving accounts like: -
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Introducing the best banking option for you with HDFC Bank Savings plus Account. Now you
can get access to some of the finest banking facilities with HDFC Bank's Savings plus Account.
All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/-.
Welcome to a world of convenience. Presenting Savings Max account, loaded with maximum
benefits to make your banking experience a pleasure. By maintaining an average quarterly
balance of just Rs. 25,000/- you get a host of premium services from HDFC Bank absolutely
free.
HDFC Bank appreciates your needs and endeavors, which is why, they present an account
especially dedicated to customer, which like a dutiful child will help you fulfill your needs in the
best manner possible.
No frills Account
In an effort to make banking simpler and more accessible for customers, bank has introduced the
'No Frills' Savings Account, which offers customer all the basic banking facilities. Customer can
even avail of services like Net Banking, Mobile banking free of cost. In this customer can put Zero
Initial Pay-in and a Zero Balance account.
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A specially designed account that offers twin benefits of a savings as well as a current account.
Customer’s funds continue to earn you interest while he enjoys hassle-free banking & a host of
other features. All this and more in a Zero Balance account.
Salary Accounts
In this account customer can get salary from where he/she doing such job and organization or
company at where the customer of the bank in doing job deposit their salary in to the salary account
a person can get salary.
There are various kinds of saving accounts in the HDFC Bank like: -
Start saving for your child today and secure his/her future a sentence tells by the Hdfc bank. Open
a Savings Account and transfer money every month into customer’s Kids Advantage Account and
watch the savings grow as customer’s child grows. The accumulated savings in the Kids
Advantage Account can over the years help in meeting customer child's needs.
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Current accounts
HDFC Bank Current Account gives the power of inter-city banking with a single account and
access to more than cities. From special cheques that get treated at par with local ones in any city
where branch, faster collection of outstation cheques (payable at branch locations), free account to
account funds transfer between HDFC Bank accounts to Free inter-city clearing of up to 100 lakhs
per month, bank’s priority services have become the benchmark for banking efficiency.
Now, with an HDFC Bank Current Account, experience the freedom of multi-city banking. Person
can have the power of multi-location access to his account from any of our 761 branches in 327
cities. Not only that, he can do most of his banking transactions from the comfort of his office or
home without stepping out.
HDFC Bank plus Current Account gives the power of inter-city banking with a single account
and access to more than cities. Plus Current Account requires maintaining an average quarterly
balance of Rs. 100,000.
In today's changing business requirements, you need to transfer funds across cities, and time is of
the essence. HDFC Bank Trade Current Account gives power of inter-city banking with a single
account.
From special cheques that get treated at par with local ones in any city where bank have a branch,
to free account to account funds transfer between HDFC Bank accounts, to free inter-city clearing
of up to 50 lakhs per month, bank’s priority services have become the benchmark for banking
efficiency. Trade Current Account requires maintaining an average quarterly balance of Rs.
40,000.
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Business needs a partner who can manage finances while concentrate on growing business. Form
this account customer can avail benefits of inter-city banking account that requires an average
quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility & FREE inter-
city clearing transactions across our network up to Rs.25 Lacs per month.
A Current Account with the benefits of accessing account from a large network of branches, and
through direct access channels - the phone, mobile, Internet and through the ATM.
A Current account is ideal for carrying out day-to-day business transactions. With the HDFC Bank
Regular Current Account, customer can access account anytime, anywhere, pay using payable at
par cheques or deposit cheque at any HDFC bank branch. It also facilitates FREE NEFT
transactions & FREE RTGS collections for faster collections in account. Regular Current Account
requires to maintain an average quarterly balance of only Rs. 10,000.
With a vast network of branches in cities all over the country, and access to a multitude of ATM's,
customer can keep track of all transactions anytime.
No more paperwork, no more receipts to keep track of - a hassle-free account that allows deposit
the reimbursements receive from company/organization on a monthly basis.
Procure an Account Opening Document (AOD) from HDFC Bank. (If person has just joined, first
request to company to open up a Salary Account for particular person).
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Mention Salary Account number and Debit Card number on the AOD so that Debit card can be
linked to both, Salary Account as well as new Reimbursement Account.
Have you accumulated foreign currency from travelling abroad frequently? Received gifts from
relatives in foreign currency? Or earned it by any other means as approved by the Reserve Bank
of India?
If so, open Resident Foreign Currency Domestic Account and manage foreign currency efficiently.
Person can choose to set up your account either in US Dollar, Great Britain Pound or Euro.
Choose the currency in which person wish to operate. Open account with an initial amount as per
the following-US Dollar = 250 Great Britain Pound = 200 Euro = 250 and maintain an Average
Quarterly Balance of the same amount.
Tired of static transaction limits during peak seasons? HDFC Bank Flexi Current Account is the
answer to changing banking needs during peak seasons.
With HDFC Bank Flexi Current Account Cash Deposit and Anywhere Transaction limits are a
multiple of the balance you maintain in Current Account. So, during peak seasons, customer get
the benefit of higher transaction limits due to the higher average balances maintained in account.
What’s more, during lean seasons, person need not worry about maintaining huge balances to
enjoy high transaction limits, which person anyway may not need. Flexi Current Account requires
to maintain a minimum Average Monthly Balance (AMB) of just Rs. 75,000.
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The top position is always the desirable position. With the Apex current account, take business to
a new high. On maintaining an average quarterly balance of Rs. 10 lakhs, this account makes sure
person make the most of every business opportunities coming his way. Unlimited, free, anywhere
Banking experience at the APEX is reserved for person who joints this.
Maximum benefits and minimum hassles for customer with Max Current Account with a Rs. 5
lakhs average quarterly balance requirement, bank present to world of privileges that helps
business expand and grow. Features like maximum free transaction limits including other
beneficial features on this current account truly enhances business potential to the Maximum.
Long-term investments form the chunk of everybody's future plans. An alternative to simply
applying for loans, fixed deposits allow to borrow from own funds for a limited period, thus
fulfilling needs as well as keeping savings secure.
People can invest his/her money into either in security market or gold or mutual fund or into a fix
deposits. People always go to that way where he/she can get more benefits and minimum risks.
So, for this purpose he has a better chance to deposits money in to the fix deposit.
If people believe in long-term investments and wish to earn higher interests on his/her savings,
now is the time to invest money in HDFC bank Fixed Deposit. Get up to 9.75% on HDFC Bank
Fixed Deposit with an additional 0.50% for Senior Citizens. What's more NO PENALTY if
withdraw part of the FD in times of need. Flexibility, Security and High Returns all bundled into
one offering.
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As per the rules and regulation of the bank a person can deposit their money in to a fix deposit in
the bank and can get the benefits of these facilities.
In 2006, it was announced for the first time that Bank fixed deposits booked by an Individual/HUF
for 5 years & up to Rs. 1,00,000/- will be allowed exemption under Sec 80C of the Income Tax
Act,1961 subject to necessary declarations taken from the Customer.
Customer can enjoy a high rate of interest along with the liquidity of a Saving Account by opting for a
Super Saver Facility on his or her savings account. Avail of an overdraft facility of up to 75% of the value
of his or her Fixed Deposit.
Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of your Fixed Deposits? Then
what you need is a Sweep-In Facility on savings account. Link Fixed Deposit to Savings or Current
Account and use it to fall back on in case of emergencies. A deficit in Savings or Current Account
is taken care of by using up an exact value from Fixed Deposit. Since deposits are broken down in
units of Re 1/-, customer will lose interest only for the actual amount that has been withdrawn.
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Nowadays share market is becoming is the main occupation of the person. So to avoid faulty
processes demat account is really most important for the share market and for the safety of shares
it is most important.
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac
demat accounts.
HDFC Bank Demat services offers a secure and convenient way to keep track of securities and
investments, over a period of time, without the hassle of handling physical documents that get
mutilated or lost in transit.
HDFC BANK is Depository participant both with -National Securities Depositories Limited
(NSDL) and Central Depository Services Limited (CDSL).
A Safe Deposit Locker with HDFC Bank is the solution to person’s fear. Located at select branches
in cities all over the country, bank’s lockers ensure the safe keeping of valuables.
Eligibility
An individual (not minor), firms, limited company, associations, clubs, trusts, societies, etc may
hire a locker.
Wide Availability.
Lockers available in various sizes. i.e. Small, Medium, Large and Extra Large with varying rents.
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Lockers are rented out for a minimum period of one year. Rent is payable in advance.
No deposits are required to avail a locker. Just open an account and get the locker facility.
There is a nominal annual charge, which depends on the size of the locker and the centre in which
the branch is located.
The Lockers and their contents can be nominated to people near and dear to you.
In the case of a sole hirer of a safe deposit locker, nomination can be made in favor of only one
individual.
Where the safe deposit locker is hired in the name of a minor, the nomination shall be made by a
person lawfully entitled to act on behalf of the minor.
For obtaining a Locker at HDFC Bank you must be an account holder with Bank.
The Locker holder is permitted to add or delete names from the list of persons who can operate the
Locker and can have access to it.
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LOAN SERVICES
In today’s competitive world every thing happens only with the help of money or through the
money every person need money. But some time a person has not cash on hand at that time he
needs lone either from any friend or from any financial institute. Lone dose not mean that only
lower class person needs it but also upper class person it is needed.
As per the requirement of the every person there are much type of loans are there in the HDFC
bank.
Personal loan:
A person has so many dreams but some time due to scarcity of money a dream can’t be satisfy.
So, here one solution for that person this is personal loan. From this he/she can fulfill their needs
or requirement. It can be anything either a dream of vacation or son/daughter’s admission to
college or any wedding, so personal loan can be helpful in this entire requirement.
As person ordered in the hotel for tea or coffee and it is immediately came fast, same over here
any person want to get a personal loan with the nominal documents he can get the loan.
Home loan:
HDFC Bank brings, HDFC home loans to doorstep. With over 30 years of experience, a
dedicated team of experts and a complete package to meet all housing finance needs, HDFC
Home Loans, help people realize dream.
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Vehicles loan:
Nowadays the life is being so fast, time value is becoming more important so to reach at the
destination of any business related occasion or for a boy to reach college or any where at the fix
time there are so many requirement of vehicles. But every people have no capacity to purchase
vehicles with cash so for that here in the HDFC bank vehicles loan is available. There are many
types of vehicles loan.
So, as per the requirement of the person there are these types of loans are available this are at the
chip rate and hassel free from more documentation and other procedure. And commercial
businessman can get the benefits of the commercial vehicles loans. Thus as per the need of
different people there are vehicle loans available. And also terms and condition are different as
per the requirement.
Bank offer Express Loans Plus at person Doorstep to help fulfill all his/her needs. The procedure
is simple, documentation is minimal and approval is quick. It is helpful to person in repairing of
house, School admission or also in the family holiday.
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Gold loan:
With HDFC Bank's Gold Loan, person can get an instant loan against gold jewellery and
ornaments. The procedure is simple, documentation is minimal and approval is quick. A person
can get 70% loan on the value of the gold jewellery and ornaments.There is also availability of
the overdraft on the gold jewellery. With this a customer can get free additional services like free
personalized cheque book, free international debit card, and free net banking phone banking
services.
Educational loan:
Nowadays important of education becoming very high. ASs it important becoming high it is
becoming costly. So in the higher education some time people can not effort a high price at a
same time. So, there is education loan is also available for the student.
A person can get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study in
abroad. Loan available up to tenure of 7 years including moratorium period.
Loans disbursed directly to the educational institution. It is released as per fee schedules of
institutes. Exclusive Telegraphic Transfer facility available for courses abroad. Loans available
for short duration/ job oriented courses also.
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With HDFC Bank's Loan against Securities, person can get an overdraft against securities like
Equity Shares, Mutual Fund Units(Equity, Debt, FMPs), Gold Exchange Traded
Fund(ETF),NABARD's Bhavishya Nirman Bonds, Policies issued by LIC & Select Private
Insurance Companies, NSC, KVP, UTI Bonds (ARS & US64 Bonds) and Gold Deposit
Certificates, while still retaining ownership. And the best part is that he can continue to enjoy all
his shareholder benefits such as rights, dividends and bonuses Loan available to NRIs against
Shares, Mutual Funds (equity, Debt, FMPs), US64 Bonds, Insurance Policies, NSC, and KVP.
HDFC Bank brings Loan Against Property (LAP). Person can now take a loan against residential
or commercial property, to expand his business, plan a dream wedding, and fund his child's
education and much more. He can depend on bank to meet all his business requirements even to
purchase a new shop or office for business. Loan to purchase Commercial Property (LCP) is a
specially designed product to help person expand his business without reducing the capital from
his business.
These are loans services providing by HDFC bank which are very hassle free and really benefits
for most of customer and most of customer are satisfied by the loan services providing by the
bank.
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CARD SERVICES
In today’s competitive and fast time card services providing by the banks are really very
important to every person and every business needs or to take meal in to the hotel or to purchase
jewellery from the jewellery shops cards are playing good role in the banking sectors.
Bank ranges of Cards help to meet financial objectives. So whether persons are looking to add to
his buying power, conducting cashless shopping, or budgeting his expenditure, he will find a
card that suits him.
Credit cards:
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams. Some dreams
can't wait. If there's something person has always wanted. If a person wanted fulfill his wants he
can get benefits from the HDFC bank’s credit cards facilities. different types of credit
Premium Cards:
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World MasterCard
Commercial Cards
Debit card:
HDFC Bank Debit Cards give person complete and instant access to the money in his accounts
without the risk or hassle of carrying cash.
Classic card
Premium card
Specialized card
Kisan Card.
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Prepaid card:
Besides offering convenience, Prepaid Cards have been tailored to answer travel and gifting
needs.
ForexPlus Cards
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CHAPTER 02
LITERATURE REVIEW
A literature review is a description of the literature relevant to a particular field or topic. It gives
an overview of what has been said, who the key writers are, what are the prevailing theories and
hypotheses, what questions are being asked and what methods and methodologies are
appropriate and useful. As such, it is not in itself primary research, but rather it reports on other
findings.
Article 1
Research:
SBI is the India’s largest commercial bank in terms of assets, deposits and employees. SBI is the
preferred banker for most of public sector corporations. It occupies a unique place in the Indian
money market as it commands more than one third of India’s bank resources. Public has
enormous faith in State bank of India because of its dedicated services. This study aims at
analyzing the Financial Ratio analysis of State Bank of India. The main objective for commercial
bank is to maximize the value of profit. To do so, banks concentrate on their financial
performance analysis and attempt to structure their portfolios in order to maximize their return.
The most popular tool/technique
for analyzing the Financial Statement of Bank is Ratio Analysis. Ratio analysis enables the
management of banks to identify the causes of the changes in their advances, income, deposits,
expenditure, profits and profitability over the period of time and thus helps in pinpointing the
direction of action required for increasing the deposits, income, advances and reducing the
expenditure and for altering the profitability prospects of the banks in future. Therefore the study
was undertaken to analyze financial status of public sector bank especially to SBI (State Bank of
India).
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Article 2
Titles: EPRA International journal of economic and business review, volume-5, Issue-7,
Pg.No:87-93.
Research:
Attempted has been made evaluate the performance &financial soundness of selected private
sector banks in India for the period 2007- 2017 CAMEL approach has been used. This study
concluded that the Axis Bank is ranked first under the CAMEL analysis followed by ICICI
Bank. Kotak Mahindra Bank occupied the third
position. The fourth position occupied by HDFC Bank and the last position is occupied by
Induslndbank amongst all the selected banks.
Article 3
Research:
Analysed the Growth and performance of Punjab National Bank and HDFC bank for the period
2006-2007 to 2015-2016. They made quantitative analysis and found that PNB is more
financially sound that HDFC but in context of deposits and expenditure HDFC has better
managing efficiency.
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Article 4
Title: A multidisciplinary online journal of netaji subhas open university, India. Vol.2 No.1 Jan
2019 NSOU- open journal ISSN: 2581-5415
Research:
The study titled`` Analysis of financial position and performance of public and private sector banks in
India: A comparative study on SBI and HDFC bank’’. In this study concluded that total 16 ratios have
been measured under camel model, the average result of HDFC bank is best in 14 cases. So, it is
established that largest private sector bank HDFC bank has better financial performance and efficiency
compared to largest public sector bank SBI.
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HYPOTHESIS
NULL HYPOTHESIS:
H0= Financial statement will not have any significant relationship.
ALTERNATE HYPOTHESIS:
H0 = Financial statement will not have any significant relationship.
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CHAPTER 03
RESEARCH METHODOLOGY
Research methodology is a process used to collect information and data for the purpose of
making business decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical information.
RESEARCH DESIGN
A research design is a systematic approach that a researcher uses to conduct a scientific study. It
is the overall synchronization of identified components and data resulting in a plausible outcome.
To conclusively come up with an authentic and accurate result, the research design should follow
a strategic methodology, in line with the type of research chosen.
In this report I have used descriptive research technique. Descriptive research is used to describe
characteristics of a population or phenomenon being studied. This research includes survey and
fact-finding inquiries of different kind.
SOURCE OF DATA
Primary data is the data which is collected through personal contact. Through questionnaire The
questionnaire is written set of questions through personal contact- in personal interaction ask
question in face-to-face contact to other person Secondary data is the data which are available in
the form of fact and figures. The source of secondary data are:
Websites
Magazines
Articles
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RESEARCH SAMPLE
SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary to take sample from the
universe to know about its characteristics.
SAMPLE SIZE:
The work is a case of HDFC Bank, one of the largest bank of Indian banking industry together
representing over 25 per cent of the market share of Indian banking space. The survey was
conducted in the city of Bhiwandi with two branches of HDFC Bank, with 103 customers as
respondent.
Data collection
• Through internet, various official sites of the companies. e Through pamphlets and
brochures of the companies.
• Through books which cover the banking factors.
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Primary data
The primary data are the first hand information gathered for research to solve the need by
surveying the sampling units and collection of feedback from them involves the primary data
with structured queries will be prepared for the customers. There will be survey within the
customers giving the questionnaire. The questionnaire were structured non disguised
questionnaire which the questionnaire contained, were arranged in a specific order besides the
questions asked were logical for the study, no questions can be termed as irrelevant.
• Personal interview
• Questionnaire
Personal interview
This method was the most appropriate way of survey, because by personal interview I came to
know about how the respondents feel about the banking companies. The personal interview is
conducting mainly for collecting information for fulfill of the questionnaire.
Questionnaire
This method proved to be even better because it was not possible to interview every one and it
was less time consuming to fill up the questionnaire rather than answering the interviewer's
questions. The questionnaire is to prepare to know the awareness level. The questionnaire is fully
focused for collecting the brand awareness information and findings the market potential of
Banking Company.
In this method questionnaire were distributed to the respondence and they were asked to answer
the questions in the questionnaire. The questionnaire were structured non disguised questionnaire
because the questions which the questionnaire contained, were arranged in a specific order every
besides every questions asked were logical for the study, no questions can be termed as
irrelevant.
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Secondary data
The secondary data is collected from the company websites and other websites, through listing
by personal observation. The secondary data are collected by some other people for their work
and it is already exit. The researcher started investigation by first examining the secondary data
to see whether the problem can be partly or fully solved by without collecting primary data.
Since the secondary data were not sufficient to solve the entire problem, so primary data were
not sufficient were collected to fill the gap.
• Through internet, various officials sites of the companies and other search engines.
• Through pamphlets and brochures of the companies.
• Journals and magazine.
Data collection
instruments Questionnaire were designed as a main instrument to conduct survey. A
questionnaire constraint of 9 set of questions presented to respondents for their answers. The
questionnaire was non-disguised because the questionnaire was constructed so that the objective
is clear to the respondent. The respondents were aware of the objectives. They knew why they
were asked to fill the questionnaire. The questionnaire is used for the purpose is used for the
purpose of knowing the brand awareness among Banking Company and changing investment
pattern of people of Mumbai city.
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CHAPTER 04
DATA ANALYSIS, INTERPRETATION AND PRESENTATION
Options Response
Family/Relatives 64
Friends 13
Other medium 26
Total 103
RESPONSE
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Interpretation:
• From the above chart its clear that 62.1% respondents where referred by family/relatives
• 25.2% respondent where referred by friends
• By the interpretation above we can analysis that most of the customers we coming from
the traditional way of marketing medium which is through customer satisfaction
• 12.6% of the customers who knows about HDFC Bank where through other medium like
social media, advertisement, etc.
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2. When you think of HDFC Bank, What comes first in your mind?
Options Responses
Personalised service 44
Wide branch network 15
Customer 44
service/relationship
Total 103
RESPONSE
Interpretation:
• According to the data above most of the customers think about personalised service and
customer service/relationship while thinking about HDFC Bank
• This data shows that HDFC Bank assigns of very generous customer service and maintains a very
great relationship with customers
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Services Response
Saving A/c 90
Current A/c 06
Other (Demat A/c, Loan A/c ) 07
Total 103
RESPONSE
Interpretation:
• From above chart it is clear that 87.4% respondents are saving account holder
• Major respondents are saving account holder
• 5.8% are current account holders
• 6.8% respondents are other account holders which include Demat account and loan
account
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4. Do you think HDFC Bank offers competitive interest rates as compared to its rivals?
Options Response
Yes 66
No 05
Not sure 32
Total 103
RESPONSE
Interpretation:
• According to the data 64.1% of peoples knows about the competitive interest rates that
HDFC Bank provides compared to the rivals
• 4.5% of peoples don’t know anything about competitive interest rates that HDFC Bank
provides compared to the rivals
• 31.1% not sure that they know about it or not
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5. Does HDFC Bank have core banking facilities for the customers?
Options Response
Yes 60
No 06
Not sure 37
Total 103
RESPONSE
Interpretation:
• According to the data 58.3% of peoples knows about the core banking services that
HDFC Bank provides
• 5.8% of peoples doesn’t know about the core banking services that HDFC Bank provides
• 32.7% not sure that they know about it or not
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6. What are the most important reason for which you are opted or want to be choose HDFC
Bank Services?
Options Response
Convenience (24×7) 39
Safe and secure 55
Other reasons 09
Total 103
RESPONSE
Interpretation:
• According to the data most of customers opted HDFC Bank because they think it is safe
and secure
• 37.9% of peoples opts HDFC Bank because of its convenient services
• 8.7% of peoples opts HDFC Bank considering other services
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7. Is HDFC Bank provides any ancillary offers with the co-ordination from e-commerce
operators?
Options Response
Yes 45
No 08
Not sure 50
Total 103
RESPONSE
Interpretation:
• 43.7% of people think that HDFC BANK provides the ancillary offers with the co-
ordination from e-commerce operators
• 48.5% of people are not sure that HDFC BANK provides any ancillary offers with the
co-ordination from e-commerce operators
• Other people don’t know about it
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Options Response
Yes 36
No 06
Don't know/Not sure 66
Total 103
RESPONSE
Interpretation:
• According to the data 35% of people knows about HDFC Banks foreign
remittance services for their customers
• 59.2% of people are not sure that HDFC Bank provides foreign remittance services for
their customers
• Other people don’t know about it
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Options Response
Yes 59
No 20
Not sure 24
Total 103
RESPONSE
Interpretation:
• According to the data 57.3% of people have visited HDFC BANK earlier
• 37.8% of people are not sure that they have ever visited the HDFC BANK
• Other people don’t remember that they have visited it or not
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10. Would you like to know the HDFC Bank financial performance through the financial
statements
Options Response
Yes 54
No 11
Maybe 38
Total 103
RESPONSE
Interpretation:
• According to the data 52.4% of people would like to know about the HDFC Banks
financial performance through the financial statements
• 36.9% of people are not sure that they would like to know about the HDFC Banks
financial performance through the financial statements
• Others are not interested
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11. Where do you feel that the HDFC Bank needs improvement?
Options Response
Disposal of credit 22
Product range offered 30
Personalised customer 51
service
Total 103
RESPONSE
Interpretation:
• According to the data 49.5% respondent feel that the HDFC Bank needs to improvement
on personalised customer service while 29.1% respondent says that HDFC Bank need to
improve on product range offered
• 21.4% respondent feel that HDFC Bank needs to improve on disposal of credit
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Options Response
Yes 54
No 05
Maybe 44
Total 103
RESPONSE
Interpretation:
• According to the data 52.4% of people would like to recommend HDFC Bank to a
friend, Relative or on associate
• 42.7% of people are not sure that they would like to recommend HDFC Bank to a
friend, Relative or on associate
• Others are not interested
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13. Do you think HDFC Bank provides wide variety of banking related services
Options Response
Yes 54
No 10
Not sure 39
Total 103
RESPONSE
Interpretation:
• According to the data 52.4% of people think that HDFC Bank provides wide variety of
banking related services
• 37.9% of people are not sure about HDFC Bank provides any wide variety of banking
related services
• 9.7% of people are not interested
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14. Do you think HDFC Bank has making Global Innovation and adopting New IT
Infrastructures?
Options Response
Yes 52
No 05
Maybe 46
Total 103
RESPONSE
Interpretation:
• According to the data 50.5% of people think that HDFC Bank has making Global
Innovation and adopting New IT Infrastructures
• 44.7% of people are not sure that HDFC Bank has making any Global Innovation and
adopting New IT Infrastructures
• 4.8% of people are not interested
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Options Response
Satisfactory 55
Will yield results 08
Looking forward for result 40
Total 103
RESPONSE
Interpretation:
• 53.4% respondent says that they are satisfactory with this survey
• 38.8% are looking forward for results with this survey
• 7.8% respondent says they will yield for results
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CHAPTER 05
FINDINGS:
➢ The majority of the customers found services of the bank are average.
➢ Majority of the respondents are found the bank is average in maintaining the good
customer relationship.
➢ The perception of the majority of the customer regarding the bank is good because
majority of the customers are satisfied with the bank and they also recommend the
products of the bank.
➢ The majority of customers are more interested in other (demat a/c, loan a/c), and saving
a/c.
➢ The majority of the customers are satisfied with the dealing of the officials upto some
extent.
➢ Main factor that attract customers towards bank is the services of the bank.
➢ Services that are most used by the customer are saving a/c.
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SUGGESTIONS:
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CONCLUSION:
At the end I would like to conclude that The Indian banking market is growing at an astonishing
rate, with Assets expected to reach US$1 trillion by 2010. HDFC bank had a network of 4,014
branches And 11,766 automated teller machines in 2,464 cities in India.. The majority of
customers are satisfied. But the bank should target on the rest of the customers who are not
satisfied. The customers are aware about the bank’s services but the Bank should try to create
more awareness among people. HDFC Bank should lay more stress on advertisements, both in
print as well as in other media for this purpose. Number of formalities should reduce, as
customer feels irritated with lots of formalities and it will save the time of customer and Bank
also.
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BIBLIOGRAPHY
References
3) Taqi and Mustafa (2018), ‘Growth and performance of Punjab national bank and HDFC
bank’. Financial analysis of public and private sector banks of India. International academic
journal of business management, 5(1), Pg.No:26-47.
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WEBLIOGRAPHY
WEBSITES REFFERED:
www.wikipedia.com
www.hdfcbank.com
www.google.co.in
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ANNEXURE
❑ Family/Relatives
❑ Friends
❑ Other medium
2. When you think of HDFC Bank, What comes first in your mind?
❑ Personalised service
❑ Customer service/relationship
❑ Current A/c
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4. Do you think HDFC Bank offers competitive interest rates as compared to its
rivals?
❑ Yes
❑ No
❑ Not sure
5. Does HDFC Bank have core banking facilities for the customers?
❑ Yes
❑ No
❑ Not sure
6. What are the most important reason for which you are opted or want to be choose
HDFC Bank Services?
❑ Convenience (24×7)
❑ Other reasons
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7. Is HDFC Bank provides any ancillary offers with the co-ordination from e-commerce
operators?
❑ Yes
❑ No
❑ Not sure
❑ No
❑ No
❑ Not sure
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10. Would you like to know the HDFC Bank financial performance through the financial
statements
❑ Yes
❑ No
❑ Maybe
11. Where do you feel that the HDFC Bank needs improvement?
❑ Disposal of credit
❑ Yes
❑ No
❑ Maybe
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13. Do you think HDFC Bank provides wide variety of banking related services
❑ Yes
❑ No
❑ Not sure
14. Do you think HDFC Bank has making Global Innovation and adopting New IT
Infrastructures?
❑ Yes
❑ No
❑ Maybe
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