INFORMATION TECHNOLOGY UNIVERSITY

DEPARTMENT: Business and Management

SEMESTER: 2

COURSE NAME: Principles of Marketing

INSTRUCTOR: Dr. Ateeq Abdul Rauf

PROJECT CONCEPT

Group: 14

Ali Naqi(BSMT-23017)

Zaigham Zeeshan(BSMT-23015)

Furjam Haider(BSMT-23020)
Faizan Abdhulhameed(BSMT-23074)
Project Idea:

Franchise Linkup:

Due to the current economic situation of Pakistan there’s a need to invest your
money in profitable businesses to make valuable assets rather than saving it in
your banks or houses. So we came up with a start up plan named “Franchise
Linkup”.
We will provide all the services related to buying a franchise from different
companies and brands.
● We will provide comprehensive listings of available franchise
opportunities, including details on investment requirements, support
services, and contact information depending upon investor’s personal
interest and industry preferences.
● We will expand to a marketplace for buying and selling the existing
franchise units.
● We will also provide a gateway for entrepreneurs to guide and encourage
new investors who want to start their new journey in the field of
business.
● Franchise buyers can connect with business owners, professionals in the
field, and other stakeholders at networking events, seminars, and
workshops organized by Franchise Linkup to get knowledge about
current trends in franchising, industry best practices, and success
stories.
● The firm may collaborate with banks or offer tools to help prospective
franchise owners find funding sources for their business goals, such as
grants, loans, or investment partnerships.
● In order to assist franchise purchasers in navigating the legal
paperwork, contracts, and regulatory procedures involved in buying and
 running a franchise, Franchise Linkup may be able to provide legal
assistance services.
● User generated reviews and ratings of franchise possibilities may be
included on the website, enabling new franchisees to learn from the
experiences of other franchise owners and make better selections.

COMPANY:
A start up called Franchise Linkup links those looking to buy a franchise
with suitable opportunities. People can find the best franchise options with the
help of Franchise Linkup. Furthermore, it organizes events and develops a
community where entrepreneurs and potential buyers may interact and
exchange knowledge.

SERVICE:
We provide a bridge between franchise buyer and franchise seller.

SERVICE NAME:
Legal framework for buying and selling franchises of different kind of
brands and companies.

CUSTOMER NEEDS & WHAT WE ARE PROVIDING THEM:

● Access to information
● Guidance and consultation
● Financial Assistance
● Networking Opportunities
● Community Support
● Transparency and Trust
Targeted Audience:

1) Entrepreneurs and Aspiring Business Owners:

● People wishing to use franchising to launch their own businesses.

● Entrepreneurs looking for tested company plans and support from
well-known companies.

2) Corporate Professionals Seeking Career Change:

● People in corporate positions looking for different career pathways

through franchise ownership.
● Professionals that want to become entrepreneurs in order to have more
freedom and flexibility in their work lives.

3) Retirees and Second Career Seekers:

● Retirees who are searching for ways to continue working and making
money after retirement.
● Individuals interested in franchises as a means of starting their own
business who are moving into a second phase of their careers.

MARKETING STRATEGIES:
1. Search Engine Optimization (SEO):
Add appropriate terms to the content on the website and app that are
associated with franchising, potential customers, and certain sectors.
2. Social Media Advertising:
To reach potential franchise buyers and sellers, launch focused
advertising campaigns on sites like Facebook, Instagram, and LinkedIn.
3. Conducting Seminars:
Conducting seminars for real time interaction and also to market
“Franchise Linkup” just like other startups such as Pakwheels.