Alexandria Owens

713-320-6959 ● Houston , TX ● alexeowens@yahoo.com ● AlexandriaOwens/LinkedIn ● View Portfolio

EDUCATION

Stephen F. State University |Bachelor of Arts in Mass Communications December 2020

SKILLS

Content Management Systems (CMS) Adobe Creative Suite YouTube Analytics

Google and Social Media Analytics Social Flow CopyWriting & Production
AP Style WordPress Meta Creator Studio

EXPERIENCE

Digital Video Producer 2023-Present

NewsNation Network | Chicago, IL
Accomplished: 1 million YouTube subscribers, 1.1 million views in 15 hours on TikTok
● Pitch original video opportunities based on broadcast coverage, Google Trends and website analytics
● Collaborate with digital content producers and talent to write and produce video for web, YouTube, Instagram, Facebook and TikTok
● Use SEO best practices to write headlines and short form social content to maximize visibility of online posts and build engagement
● Manage livestreams on website and social platforms, produce Q & A livestreams with talent/experts
● Craft graphics and videos for social platforms adhering to rules to maintain a cohesive brand identity
● Develop graphic templates for Adobe Creative Suite to elevate feed appearance, improve brand awareness
● Generate original and innovative content ideas for social channels, based on new trends and consumer insight
● Play a role in developing and implementing the social media strategy by applying: focused insight, content and channel innovation, trends
and horizon scanning, test and learn content creation, and real-time evaluation.

Broadcast/Digital Morning Producer 2022

KXXV-TV | Waco, TX
Accomplished: Produced digital roll out for Pride Special -Ran a live show with 8 live shots for Back 2 School
● Produced newscasts for broadcast across all platforms
● Created and produced engaging content and manage day-to-day execution of posts across social channels (Facebook, Twitter and Instagram)
● Supervised and copy edited reporter scripts and arrange the digital roll out for special projects
● Created unique newscasts, segments evoking emotion and use the latest editing tools to tell great stories
● Tracked stories from all sources including government agencies, wire services and community groups
● Contributed to day-to-day content with the main purpose of increasing reach, engagement, and brand awareness.

Digital Video Producer 2021 - 2022

Black News Channel | Tallahassee, FL
Accomplished: Contributed to the success of the BNC YouTube page that gained more than 12M views and about $50K in revenue in five months.
● Carried out coverage of breaking news for digital/social platforms through breaking news alerts, live streams, social posts, web articles
● Produced long-form and short-form video content for original stories
● Managed and editing news stories, photos, videos and interactive content for all platforms
● Used analytics to select broadcast segments that will lead to success and additional revenue
● Produced segments/shows ensuring the faithful execution of the vision, goals and direction of the Executive Producer

Anchor Producer and Writer 2021

Black News Channel | Tallahassee, FL
● Selected and produced stories that matter to viewers in the local area, and help them prepare for their day
● Wrote scripts, built graphics, and edited video that helps you tell a complete and effective story
● Monitored and post to digital platforms as news developed throughout the morning
● Responded urgently and appropriately to breaking and developing news
● Utilized the best video and sound; wrote concise stories in active voice; and edited for clarity, creativity and professionalism while being
committed to the accuracy of the finished product