Rare Beauty Brand Deal Offer for Alix Earle

Founded in 2019 by brand owner Selena Gomez, we here at Rare Beauty have a mission

to empower our customers and break down unrealistic beauty standards by encouraging

inclusivity and individuality. While we love the creativity and confidence that makeup can help

us feel, at the end of the day we most value the person behind the makeup, which is why we

would be overjoyed to work with such an authentic, outgoing woman such as Alix Earle. We

would like to invite Miss Earle to New York City to join Selena and other invited guests at a

luncheon to celebrate the launch of our new Positive Light Under Eye Brightener! The three

course meal can be enjoyed while Selena has a conversation with members of the Rare Beauty

Mental Health Council to discuss the connection between sleep and mental health. Miss Earle’s

appeal to her peers as a fellow college aged woman and her dedication to being authentic for her

following makes her the perfect partner for Rare Beauty

All travel costs will be covered, including a 3-night stay at the iconic Plaza Hotel, where

the event will take place. Miss Earle will be given exclusive access to our new Positive Light

collection including the Positive Light Under Eye Brightener, Positive Light Silky Touch

Highlighter, Positive Light Precision Highlighter Brush, Hydrating Under Eye Patches, and the

Sincerely Me Mini Eye Essentials, as well as an array of other products from our extended

collection. A per diem of $80 per day will be supplied to miss Earle to cover the cost of any

meals not provided within the three day getaway. In addition to the luncheon, invited guests will

also have access to specialized spa treatments, daily morning pilates classes, as well as other

special perks and experiences.

We would be honored if Miss Earle were to try our new Positive Light collection while

filming her daily ‘get ready with me’ videos. Any posts regarding the trip that Rare Beauty is

tagged in will be reposted on our socials such as tik tok, where we have 3.6 million followers, or
instagram where we have 7 million followers. Select content may be shared by Selena on

instagram, a massive opportunity for growth and engagement as she is the most-followed

woman, actor, musician, American and North American with over 429 million followers.

We look forward to your response and sincerely thank you for your time!