NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BENGALURU

MASTER OF FASHION MANAGEMENT

BATCH 2023-2025

FASHION MARKETING

Assignment 3

SUBMITTED BY:

SNIGDHA RANJAN

MFM/23/187
ASSIGNMENT 3

Q.1. Which marketing orientation/philosophy does each organization most appear to follow?
(Choose from the following list.)

• Production Concept
• Product Concept
• Sales/Promotion Concept
• Marketing Concept
• Societal Marketing Concept

Ans.

➢ Product Concept
➢ Marketing Concept
➢ Sales/Promotion Concept
➢ Societal Marketing Concept
➢ Production Concept
➢ Societal Marketing Concept
➢ Product Concept
➢ Sales/Promotion Concept
➢ Production Concept
➢ Marketing Concept

Q.2. Do you think that there is one best marketing orientation/philosophy that firms should
follow?

Ans. Marketing Concept seems to be the best marketing orientation/philosophy that the firms
should follow. The marketing concept holds the key to achieving organizational goals consists of the
company being more effective than its chosen target markets. When a company makes a product or
services which is problem solving and satisfies their needs then they also build a relationship of trust
with the consumers. The marketing concept relies on four pillars namely target market, customer
needs, integrated marketing and profitability. This concept begins by figuring out who wants what,
and pays attention towards the needs and wants of those consumers. They work upon the need of a
consumer which leads to them producing profits by satisfying customers because they are giving
what consumers want.