LINKS:

LUCKY ME
https://mondenissin.com/wp-content/uploads/2022/05/MONDE-Press-Release-Q1-2022.pdf
file:///C:/Users/Iyang/Dropbox/PC/Downloads/Monde-Nissin_17Q_1Q-2022_16-May-2022.pdf
https://www.bworldonline.com/economy/2022/06/08/453713/bpo-sector-surpasses-revenue-employment-
targets-set-for-2022/#:~:text=The%20IT%20and%20Business%20Process,%2429.1%20billion
%20worth%20of%20revenues.

V. Marketing Mix Strategies and Programs

This is the company’s *game plan* by which the product/brand hopes to achieve its goals and objectives.
This part should include a timetable or a scheduling of the proposed strategies and which should be
prioritized.

A. Market Targeting
This part appears if there is a need for the firm to change, expand its current target market. This
includes:
- Size of the new market
Market Size: 1.43M

Market Size

Men
40% Women

60%

- Demographic characteristics
Age: 18-45
Gender: Male, Female
Income: 17,000-30,000
Occupation: Call Center Agent
Nationality: Filipino
- Psychographic characteristics
Social Class: Working-class
Lifestyle: Achievers
Personality: Always on the go
- Behavioral characteristics
Usage rate: Heavy user
Benefits sought: Convenient
Purchase occasion: Regular
Attitude toward product: Positive
B. Product Development/Innovation Program
 This part discusses the product and if there are changes to be made. This includes:
- Unique selling proposition or benefit
First company to launch instant noodles. Convenient for working-class who are always on-the-go.
- Product positioning: benefits, performance, quality, usage
Provider of food solution by easy to cook meals.
High Quality

Low Price High Price

Low Quality

Benefits: Rich in vitamins and minerals (11.6%/cal) - a good source of Vitamin K, Vitamin A, Vitamin
C, Iron and Zinc. Good source of proteins (22% of DV/100g).
Performance: Easy to prepare and cook noodles
Quality: Flavorful
Usage: 2-3 times a week
- Product features
Each pack/cup includes dried noodles, a packet of seasonings, and a packet of soy sauce and oil
flavorings.
- Packaging
C. Pricing Program
This discusses the pricing strategies for the product/brand that includes:
- Product costing

- Computation of selling price

- Pricing objective and strategies which may be planned and developed during the year for the
product/brand.