Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

A. Y 2021 - 2022

A Marketing Plan
Presented to Prof. Maria Teresa Yumang

In Partial Fulfillment of the Requirements

In Agricultural & Industrial Marketing

DERIADA, ANGELICA NIÑA R.

FERNANDEZ, SID VISCIOUS
MERCADO, CHRISTELLE ANNE L.
NOROMOR, CLYFF JYNRE C.
OLIVER, RANIEL JANXENT P.
REBOTON, DOLLY MAE B.
TIRAMBULO, JOSHUA E.
VENGCO, ISAIAH GABRIEL C.
VICTORIA, RHEALYN O.

BSBA MM 3-1N

September 10, 2022

 TABLE OF CONTENTS

I. Executive Summary 3
.
II. Current Marketing Situation Analysis 4

A. Industry Study 4
B. Current Product/Brand Situation 5
C. Competitive Situation 7

III. SWOT Matrix 9

IV. Goals and Objectives 13

V. Marketing Mix Strategies and Programs 15

A. Market Targeting 15
B. Product Development/Innovation Program 16
C. Pricing Program 18
D. Sales and Distribution Program 19
E. Marketing Communication Program 19

1. Advertising Program 19
2. Sales Promotion Program (Consumer and Trade) 21
3. Public Relations Program 23

VI. Investment Plans 26

VII. Estimates of Profitability 28

VIII. Evaluation of Results 32

References 33
 I. Executive Summary

Monde Nissin Corporation (“Monde Nissin”) is a global food and

beverages company headquartered in the Philippines, with a portfolio of iconic
and market leading brands across fast-growing categories, including instant
noodles, biscuits, packaged baked goods, culinary aids and alternative meat
products. The Company’s portfolio comprises its Asia-Pacific Branded Food and
Beverage (“APAC BFB”) Business and Meat Alternative Business. The APAC
BFB Business consists of three product groups – instant noodles, biscuits and
other products (such as beverages, baked goods, and culinary aids). The Meat
Alternative Business sells its products globally under Quorn Foods and the
Quorn brand.

Monde Nissin Corporation’s main aim is to bring good food to tables

around the world. For more than 40 years, the corporation has been committed
to providing tasty and high-quality food to their customers. Their passion for food
is reflected in every product they make, from the first biscuit that came off their
production lines in the 1970’s to the wide portfolio of branded food and
beverages that they continue to provide to customers around the world. Their
unwavering commitment is reflected in the success of their iconic brands such as
Lucky Me! noodles, Skyflakes crackers, Fita crackers, Monde baked goods and
Quorn meat-free products.

The definition of “good food” is changing. The company has even

recognized that every food they are producing has significant impacts on the
health of their customers and environment. While great taste is always at the
core of their products, they are increasingly focusing on delivering nutritional
value and responsible production of food. It is a responsibility that they should
take seriously, which is why they have the aspiration to improve the well-being of
people and the planet, and create sustainable solutions for food security.
Furthermore, Monde Nissin is committed to using its industry expertise, customer
insights and innovative technology to create a future of food that is more tasty,
nutritious, and betterment for the planet. These core values are reflected in their
product innovations and operations to deliver societal value and contribute to
sustainable development. Moreover, Monde Nissin is actively developing a
healthier portfolio and providing consumer education and engagement on health
and nutrition.

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 II. Current Marketing Situation Analysis

A. Industry Study

a) Industry Competitions

The competitive rivalry for Lucky Me; Pancit Canton is high since a lot
of instant noodles companies have emerged over the past few decades.
These are some of the competitors of Lucky Me; Pancit Canton:

● Indomie Mi Goreng Instant Stir Fry Noodles

● Payless Xtra Big Pancit Canton
● Quickchow Instant Noodles
● Samyang Spicy Noodles

Like Lucky Me; Pancit Canton, these competitors have wide varieties
of unique flavors to choose from. They also offer different sizes and
packaging aside from packet (e.g. cup noodles).

b) The Threat of New Entrants

The threat of new entrants from Lucky Me; Pancit Canton to other
instant noodle companies is medium to low since Lucky Me; Pancit Canton is
still the number 1 instant noodle brand in the Philippines, based on the 2020
report of Consumer Reach Points (CRP).

c) The Threat of Substitute Product

The threat of substitute products is medium because a lot of

competitors have developed different varieties of instant noodles like pasta,
spaghetti, lomi, and macaroni from different brands. Homemade noodles,
pansit and other types of noodles that can be bought on wet markets and
groceries are also a threat for Lucky Me; Pancit Canton.

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 d) Bargaining Power of Buyers

The consumers of Lucky Me; Pancit Canton are the locals including
the wholesalers, retailers and end-users. These products are delivered in
different wholesale stores like Puregold, and Robinsons and retailers like
convenience stores (e.g. 7-eleven, alfamart, etc.) down to a smaller scale of
retailers (Sari-sari store) until they reach the final consumer. Recently, there’s
an issue regarding pancit canton that contains ethylene oxide, an
antimicrobial pesticide that is harmful to the health of the consumers. But the
FDA already clarified that all flavor variants of Lucky Me; Pancit Canton pass
the standard for ethylene oxide and are safe for consumption. Overall, the
bargaining power of buyers is medium to high.

e) Bargaining Power of Suppliers

Monde Nissin has manufacturing plants in two different countries, one

from the Philippines and another from Thailand. These are the two options
where wholesalers can acquire this product before selling it to the market.
That means the bargaining power of suppliers is high.

B. Current Product/Brand Situation

Monde Nissin, Lucky Me Pancit Canton was introduced in 1991

with its first original flavor, since then, a lot of new flavors have been
added like, calamansi, hot chili, chilimansi, and sweet and spicy during
1999 to 2007. In 2016, Lucky Me was declared as the most chosen
consumer brand in the Philippines, outnumbering 460 other fast moving
consumer goods (FMCG). In 2020, based on consumer reach points,
Lucky Me; Pancit Canton is still the number 1 instant noodle brand in the
Philippines.

Lucky Me; Pancit Canton has no product segmentation since this

product is offered in the general public, with ages 4 above, regardless of

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 social status. Pancit Canton is more affordable than other instant noodles
for only 13 pesos per pack and 75 pesos per multipack.

Brands Price per Price per Piece per Size

Pack Multipack Multipack
13 pesos 75 pesos 6 pcs. 80g
Lucky Me! Pancit
Canton

13 pesos 65 pesos 5 pcs. 59g

Nissin Japan
Yakisoba

18 pesos 85 pesos 5 pcs. 130g

Payless Xtra Big
Pancit Canton

13 pesos 72 pesos 6 pcs. 55g

Quickchow Instant
Noodles

69 pesos 250 pesos 5 pcs. 140g

Samyang Spicy
Noodles

Table 1: Price are based on Lazada

Over the years, Filipinos have relished Lucky Me Pancit Canton,

whether in gatherings, family feasts, lunch, or as a simple snack. Lucky
Me Pancit Canton has captured the attention of the Filipino people as a
food used for customary merienda that promotes wonderful family chats.
Its value and promotion of "Kainang Pamilya ay Mahalaga" demonstrates
that Lucky Me is centered on supporting family light bonding moments

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 while eating Pancit Canton. Lucky Me garnered multiple awards because
of this advocacy. Pancit Canton's previous product positioning revisions
reintroduced its goods as "Minsan Pancit Canton, Madalas Higit pa Roon."
It focuses on being more than a product, but on humanizing the product as
a platform for creating beautiful experiences for Filipinos over the years,
since Pancit Canton has been a legacy brand for many years.

Since the incident of harmful ingredients involved in making Pancit

Canton has been solved, Lucky Me created a fun engagement “Lucky
kaMe to Have You” on their social media to give thanks to their consumers
for their loyalty despite the issue.

C. Competitive Situation

The perceptual map above shows that Lucky Me is placed between

the price and servings, meaning it shows that Lucky Me can be affordable

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while others might compare it to Quickchow for its price. In terms of
servings, Lucky Me is perfectly placed in the middle of its other four
competitors. Overall, these two characteristics define Lucky Me; Pancit
Canton is affordable and perfect for their target market, as well on its
serving, it's not as taste-tiring (nakakaumay) or abrupt (nakakabitin).

Pancit Canton must be persistent in delivering goods that satisfy

Filipino taste preferences in order to maintain its position as the top
consumer brand in the Philippines. People in the Philippines are motivated
by new tastes influenced by international enterprises entering the country
in the present market context. Filipinos love Korean noodles, thus
leveraging the product with Korean noodles might be a solid method for
obtaining a new variety for Lucky Me Pancit Canton. Furthermore, in order
to be successful, distribution and pricing continuity must be maintained.

III. SWOT Matrix

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Strengths
 Wide variety of products that caters to the taste of Filipinos: There
are numerous recipes which can be followed to create nutritious meals out
of instant noodles. The product can be used as just noodles following the
instruction which is provided in the pack or can also be used to create full
meals by adding ingredients of one’s choice such as fish, chicken, or
vegetables.
 Affordable to Filipino consumers: The Lucky Me! Pancit Canton is a
product line of Monde Nissin which is simple to manufacture and use
uncomplicated and cheap ingredients. The differentiation in each variant
comes in the form of the tastemaker which is given along with the noodle
packet for additional seasonings. The focus on this product makes the
manufacturing cost-effective and procurement of raw materials simple.
 Top consumer brand in the Philippines: Monde Nissin’s flagship brand
Lucky Me! has been at the forefront of the instant noodles market for
almost two decades, becoming the market leader in the category only six
years after its launch in 1989. The brand is a staple in most Filipino
homes, and is a top choice as a flavourful, convenient, and filling meal for
every member of the family. Indeed, Lucky Me! has long held a special
place in the Filipino’s home, and heart.
 Distribution channel is well crafted and is available even to sari-sari
stores: According to Brand Footprint, Kantar Worldpanel’s annual report
and its ranking of most chosen brands across the world, Lucky Me
managed to be chosen by shoppers on the shelves 812 million times.
Being the number 1 brand, it has the greatest number of buying
households, reaching 98 percent of Filipino homes. At the same, it is
being purchased 36 times in a year.
 Greater efficiency achieved through the installation of high-speed
instant noodle production lines: Globally, instant noodles became a
huge success because of the ease with which meals could be prepared.

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 This made it age independent and Monde Nissin could even target
the mass market in most regions that it operated in.
 Innovations are always present: Monde Nissin has tried to understand
the local cuisines of each market it operates in and continuously tries to
develop tastemakers that will suit the local customer choices.

Weaknesses

 Negative image of the product: There have been a lot of criticism and
allegations against instant noodles brands including harmful ingredients in
the tastemaker packets which come along with the noodle. Pancit Canton
has been found with low levels of ethylene oxide, a sterilizing agent that is
also used as a pesticide, which has resulted in many brands being
recalled from the market.
 Cheap: Pancit Canton is cheap, making it affordable to most income
segments. However, its low price is often attributed to the use of poor-
quality materials as its ingredients which in turn has brought down the
acceptance of the same in premium and middle segments.
 Market segment is not well defined between kids and adults: Lucky
Me! Pancit Canton already has the NAPA or the “No Artificial
Preservatives” mark, however, the target market seems to be more
focused on adults rather than children.
 Tough competition from other brands and restaurants means limited
market share: Monde Nissin's top competitors include Rebisco Group of
Companies, Gardenia Bakeries Philippines, and TNA. Compared to
Monde Nissin, Rebisco Group of Companies generates $15M more
revenue. Moreover, Gardenia Bakeries Philippines generates $86M more
revenue while TNA generates gradually from Monde Nissin's revenue.
 Marketing in other countries is not as efficient: Because customers
and competitive conditions differ across countries or because powerful

10
 local managers will not stand for centralized decision making, global
marketing won’t apparently be efficient and effective.

Opportunities
 Align sale with marketing partners globally: One of the country’s food
manufacturing companies, Monde becomes the third most valuable listed
food company in the Philippines. Increasing disposable income and food
expenditure, growing urbanization, busy lifestyles and greater access to
product categories resulted in an increased preference for affordable,
quick, and tasty meals and consumption per capita of instant noodles.
 Changing variety of taste of Filipinos that can inspire product
innovation: Monde Nissin Corp. is putting a great effort to fully
understand the local cuisines of each market it operates in for the brand to
successfully develop new tastemakers that will definitely suit the taste
preferences of the Filipino consumers.
 Cost reduction by restructuring production system: Despite of instant
noodles having relatively low prices as compared to other consumer
goods, the total sales value of this industry continues to increase, similar
with its volume.
 Buying purchase of college students and young professionals: The
increase in the number of college students and professionals and duration
of working and study hours, more need for snacking in between meals,
less amount of time to be spent in the kitchen, number of singles
preferring to cook their own meals, and many more, have all increased
the demand for instant and pre-processed food.

Threats
 Intense and increasing competition in ready to cook segment: With
the globalization of the world, international cultures have already been
introduced to different people around the globe. With that, more
customers, especially younger ones, are becoming interested in new

11
 flavors, whether indigenous to their respective country or from other parts
of the world.
 Increasing local competitors: Local and cheaper brands are becoming
more competitive in the market, especially for basic household goods.
Despite this, quality remains to be one of the top priorities for Filipino
consumers. Most households remain loyal to brands which they
themselves have tried and tested.
 Increasing number of foreign companies that eats a chunk of Pancit
Canton’s market share such as Samyang and other Korean noodles:
In the current market setting of the Philippines, people are driven by new
taste inspired by foreign companies entering the country. Filipinos are
becoming more interested to Korean noodles and leveraging the product
with them might be a good strategy in getting a new variant for Lucky Me
Pancit Canton.
 Quality Control Issues: Filipino households are more meticulous when it
comes to the quality of the food they are purchasing, most especially since
their families will be the ones consuming these products. Moreover, just
like any other food industry, the instant noodle industry is vulnerable to
issues regarding the quality of its products.
 Other competitors releasing other variants that the brand doesn’t
have: With the heightening competition in this industry, Monde Nissin
must be able to distinguish itself from the rest through continuing to create
unique variations of its products. Since consumers are more likely to
patronize what is familiar to them, noodle brands must come up with
flavors that will deeply touch the current fads of the Philippine culture.

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 IV. Goals and Objectives

GOAL:

Monde Nissin aims to place high regard on consumers' holistic well-being

in line with their mission to uplift the lives of people they serve by offering wide-
range of high-quality products, like Lucky Me! Pancit Canton. Monde Nissin,
through its flagship brand, Lucky Me!, launched the Kainang Pamilya Mahalaga
(Family Mealtime Matters) advocacy which aims to encourage families to gather
during dinner and share meaningful conversations over meals. With Kainang
Pamilya Mahalaga, Monde Nissin aims to strengthen the foundation of the
Filipino family, one meal at a time.

Additionally, Monde Nissin through their aspirational statement, aspire to

improve the wellbeing of people and the planet, and create sustainable solutions
for food security, through product innovation and demonstrating care in action.

OBJECTIVES:

A. Short-term Objectives (for the next fiscal year)

 Monde Nissin aims to lock-in or secure supply of key commodities for the
remainder of the year up to 2023 to minimize supply risks (like wheat and
palm oil).
 Monde Nissin aims to integrate its marketing and image-building efforts,
to achieve product differentiation and brand loyalty towards Lucky Me! on
the coming years to come.
 Monde Nissin expected an estimated Php 5,300,000 increase on their
net sales by 2023.

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  Monde Nissin expected an estimated Php 2,100,000 increase on their
operating profit or 1.75% increase on their operating margin by 2023.
 Monde Nissin expected an estimated Php 1,700,000 increase on their
net income or 1.45% increase on their net margin by 2023.
B. Medium-term Objectives (2 - 3 years)

 Monde Nissin aims to maintain its market share by means of

continuously and successfully introducing new products and product
extension to capture prevailing consumer preferences.
 Monde Nissin expeCted an estimated Php 10,000,000 increase on their
net sales by 2024.
 Monde Nissin expected an estimated Php 3,600,000 increase on their
operating profit or 2.6% increase on their operating margin by 2024.
 Monde Nissin expected an estimated Php 2,900,000 increase on their
net income or 2.2% increase on their net margin by 2024.
 Monde Nissin aims to have their diverse workforce all enjoying access to
social safeguards and dialogue, and competency development by 2025

C. Long-term Objectives (4 - 5 years)

 Monde Nissin aims to continue the pioneer innovation and uphold

excellence in the quality of their products like their flagship brand, Lucky
Me - setting benchmarks in the food manufacturing industry, and also to
enhance its perceived-product value.
 Monde Nissin aims to maintain its competitive positions of its product
portfolios and brands by proactively anticipating and responding to
constant changes in consumer tastes and preferences. Hence, they can
provide nutritious, great-tasting food options for consumers.
 Monde Nissin aims to achieve sustainability and grow responsibly by
adopting world class technologies to innovate their end-to-end processes

14
 to ehance operational efficiency, reduce carbon production, and produce
zero waste across their value chain.

V. Marketing Mix Strategies and Programs

This is the company’s *game plan* by which the product/brand hopes to

achieve its goals and objectives. This part should include a timetable or a
scheduling of the proposed strategies and which should be prioritized.

A. Market Targeting

This part appears if there is a need for the firm to change, expand its
current target market. This includes:

Size of the new market

(Market Size: 1.43M)

A. Demographic characteristics
 Age: 18-45
 Gender: Male, Female

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  Income: 17,000-30,000
 Occupation: Call Center Agent
 Nationality: Filipino
B. Psychographic characteristics
 Social Class: Working-class
 Lifestyle: Achievers
 Personality: Always on the go

C. Behavioral characteristics
 Usage rate: Heavy user
 Benefits sought: Convenient
 Purchase occasion: Regular
 Attitude toward product: Positive

B. Product Development/Innovation Program

This part discusses the product and if there are changes to be made.
These includes:

 Unique selling proposition or benefit

First company to launch instant noodles. Convenient for working-class
who are always on-the-go. There are 5 different flavors to choose on.

 Product positioning: benefits, performance, quality, usage

Provider of food solution by easy to cook meals.

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  Benefits: Rich in vitamins and minerals (11.6%/cal) - a good source
of Vitamin K, Vitamin A, Vitamin C, Iron and Zinc. Good source of
proteins (22% of DV/100g).
 Performance: Easy to prepare and cook noodles
 Quality: Flavorful
 Usage: 2-3 times a week

 Product features
Each pack includes dried noodles, a packet of seasonings, and a
packet of soy sauce and oil flavorings.

 Packaging

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C. Pricing Program

This discusses the pricing strategies for the product/brand that includes:

 Product costing
 Price per pouch: PHP 13.50
 Price per multipack (6 pcs): PHP 90.00
 Price per case (72 pcs): PHP 972.00

 Computation of Selling Price

 Pricing objective and strategies which may be planned and

developed during the year for the product/brand.

Pricing objectives and strategies:

 Maximization of profits
 To increase sales volume
 To increase market share

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  Stability in price
 Meeting the competition
 Survival in the market
D. Sales and Distribution Program

By taking care of their employees, the Monde Nissin Corporation is able to

continue and expand its operations and ensures that the products are available
in supermarkets, sari-sari stores, and other points of sales. It has also partnered
with small local businesses to provide loans to sari-sari stores in order to
broaden their distribution channels and to scale up their strategies in inclusive
distribution all over the Philippines. Monde Nissin products, especially Lucky Me!
Pancit Canton can be easily bought from retail shops selling grocery and general
consumables in almost all parts of the country. In emerging markets, these
noodles are available in organized supermarkets and retail chain stores. They
place their products along with other products of similar category on the shelf in
these supermarkets. They also have a strong distribution network to ensure its
presence in a large number of stores in all the locations.

E. Marketing Communication Program

1. Advertising Program

● Objectives:
Monde Nissin is passionate about using their expertise and
technology to create a future of food where taste, health, and the
planet are all satisfied. Simply put, they strive to continuously improve
their products to make them more delicious, nutritious, and better for the
planet.

● Target Audiences:

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 The target market of Monde Nissin is about 4-50 years old, with
social classes of A, B, C, D, & E. The variety starts from kids, teens,
working professionals, up to the elders which definitely means the
general public.
.
● Creative Approach:
Monde Nissin approaches their consumers by appealing to Filipino
families. The corporation, through its flagship brand Lucky Me!, launched
the Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy
which aims to encourage families to gather during dinner and share
meaningful conversations over meals. Beyond their homes, children also
form relationships and seek belongingness within their immediate circles
such as schools. Recognizing the role that the school plays in the values
and habit formation among children, Monde Nissin partners with the
Department of Education in equipping teachers with lesson tools about
healthy family relationship and communication among elementary and
high school students.

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 ● Other Advertising Aids:
Monde Nissin utilizes Televisions, Social Media, Radios, Posters,
and Billboards throughout their years of operation.

● Media Planning:

2. Sales Promotion Program (Consumer and Trade)

● Objectives
Monde Nissin, specifically, their Lucky Me! products known as
Pancit Canton aims to offer sales promotions to announce the launch of
the product to their consumers and to inevitably increase their sales. They
offer many promos to raise awareness and purchase intent of the
consumers for Pancit Canton.

● Types/Frequencies

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 Monde Nissin offers Promo bundles, buy one get one (BOGO)
offers, and a number of events offering free taste for their newly made
products. Most notable offers made by Monde Nissin are the packages
they offer with different flavors of Pancit Canton bundled with a merch.
This maintains consumer loyalty because of their very appealing offers
that makes their brand a staple in the Filipino food industry.

● Coverage

Monde Nissin’s Lucky Me! Pancit Canton covers an assortment of

special offers depending on the retailer’s strategies of making sales. The
most notable special offers are:

 Bundle Packs
 Buy-One, Take-One Packs
 Promotional free tasting and samples

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  Mix and Match Packs (with free shipping and discounts from
online stores)
 Kasalo Packs
 Multi Packs
 Community Contests/Events
● Promo Schedule
Monde Nissin is transparent on their scheduling which they share
on their official online website. They regularly hold events and advertise
fun new offers regularly. They announce said events and promos in their
social media accounts and as advertisements in television and radios.

● Promo Casting
Throughout the years, Monde Nissin’s Lucky Me Pancit Canton
has had a number of celebrity partners and endorsers which significantly
improved and boosted their promotional materials in the Philippines. Most
notable celebrities that contributed to Luck Me! Pancit Canton’s growth
are John Lloyd Cruz, Bea Alonzo, Luis and Edu Manzano, Jeremy
Sancebuche (also known as Mimiyuuuh), Sharon Cuneta, and other
multiple commercial models.

3. Public Relations Program

 Objective
Monde Nissin strives to establish their brand as “for the people”.
They aim to become, as they already are, the number 1 food brand in the
Philippines. They also plan to sustain their innovation and consumer
research to address environmental issues that they are facing while
maintaining their brand image.

 Strategies

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 Giving relief to populations at risk from natural disasters and other
calamities that affect Filipino communities in the Philippines is one of
their initiatives. Another PR strategy they have is promoting their brand as
a brand that practices “Sustainable solutions for food security”. They also
create an inclusive and fair work environment where their employees can
feel empowered and will have sustainable lives.

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 PR materials to be used:
PR materials that Monde Nissin commonly uses are:

 Social Media
 Community Outreaches
 Business Events
 Mainstream Media Exposure
 Sponsorships, Partnerships, and Investing programs

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  Schedule

Monde Nissin is transparent about their schedules of events. To keep their

community and customers informed, meetings, conferences, events, and
anything else related to their promotion are uploaded and published on their
website and social media platforms. If necessary, these events may engage the
community.

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 VI. Investment Plans

Below is a budget plan or the summary of all the expenses incurred by

Monde Nissin based on their proposed strategies.

Projected Total Projected

Program Type Quantity
Cost /Unit Cost

Product Development/ P67,360.00

Innovation Program

Thin Noodle Machine 2 33,680.00

Marketing Communication 740.514.20

Program

Social Media Advertising

Facebook 20 53.86

Instagram 20 40.11

Google+ 20 114.55

Youtube 20 17.19

Traditional Advertising

Posters 6 6,750.00

Television Ads 1 695,500.00

Sales Promotion 15,000.00

Public Relation 70,000.00

Public Events 5 12,000.00

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 Consumer Research 5 2,000.00

Total Budget P892,874.20

The company plans to make capital investments of P892,874.20. As a

new initiative, the company’s investment plan runs for two years from FY 10/22 to
FY 10/24. This plan aims to maintain the high level of sales and the record-high
profits by executing programs. Product development or innovation program
includes providing two thin noodle machines that cost 67,360.00php. The
company’s marketing communication program costs 740.514.20php. This
program includes social media advertising which costs 740,514.20, sales
promotion for 15,000php, and public relations that cost 70,000php.

VII. Estimates of Profitability

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 To understand the profitability of this marketing plan, let’s first look at the
Consolidated Profit & Loss (P&L) report of Monde Nissin Philippines.
Consolidating Profit & Loss (P&L) reports are considered essential year-
end reports and are used by CFOs and Group Controllers to analyze
consolidated financial results. A key functionality in this type of report displays
subsidiaries or divisions along with intercompany eliminations in the columns.

The data above shows that the revenue in the quarter 1 of 2022 increased
by 7% compared to 2021. It shows that the gross profit have decreased by 4%
while net income have decreased by 17% due to the increase of cost of goods
sold and operating expenses. The losses incurred in the 1 st quarter is also
because of continuing inflationary environment and increase advertising and
promotion investments.

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 Moving on, let’s go to their sales/revenue projection. So, from 2018 to
2021, it’s a positive growth for us in the revenue. Although, Monde Nissin is a
new IPO company, it has been around for 40 years already. It is also expected to
have a of 3% growth throughout the following years.

Sales/Revenue of Monde Nissin Philippines

90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
2018 2019 2020 2021 2022 2023 2024 2025

Sales/Revenue Forecast

Going into the net income. This one tells us a different story, it really
grown so high especially in 2019 although the revenue growth only has 3%
growth in each year but the net income in 2019 went up so high. This is because
the net income margin growth went up quite a bit even in pandemic. However,
the reported net income in 2021 declined to Php3.2B primarily due to one-off
items related Qourn convertible notes and the IPO related expenses.

Net Income of Monde Nissin Philippines

8,000

6,000

4,000
VIII. Evaluation of Results
2,000

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Net Income Forecast

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 Last but not least, with regard to the evolution of the income statement, we
anticipate that margins will be able to withstand rising commodity prices and
ongoing investments in our strategic priorities in the upcoming years. As long as
we pursue innovation, improve products and procedures, and invest in our brand
which is Lucky Me Pancit Canton, we will have high sales despite the short-term
difficulties.

In terms of outlook for the full year 2022, we have stability in top and
bottom line performance to meet a single digit growth. Due to seasonality and our
efforts to implement this marketing plan in time for Christmas, we anticipate
positive growth in Q4. And despite the commodity pressures, we will continue to
make an effort to sustain increasing demands for noodles. To maintain long-term
growth, we will also keep up our brand recovery efforts both nationally and
internationally. The SGNA investments and risk reductions will also continue.

31
 In comparison to other Asian nations, the Philippines' per capita
consumption of noodles still has room to grow in terms of longer-term goals. We
aim to capture growth of Pancit Canton through our strong brand equity and
innovations. To expand the consumption of noodles in the Philippines and create
a window for entering other markets, we believe a healthier category needs to be
developed. By 2023, we will have more technologies in the Philippines to
produce healthier noodles with significantly reduced oil content.

32
VIII. Evaluation of Results

33
References:

 Case Study: Lucky Me Pancit Canton. Course Hero. Retrived on September

5, 2022, from https://www.coursehero.com/file/p25oif2/Case-Study-Lucky-
Me-Pancit-Canton-Lucky-Me-Pancit-Canton-over-the-years-has-been/

 Lucky Me! Pancit Canton. Prezi. Retrived on September 5, 2022, from

https://prezi.com/ne4hsi_z5nca/lucky-me-pancit-canton/?
frame=b0fc90ad96ccf2f1e907c278130061ad21c88b9e

 Monde Nissin Corporation. Prezi. Retrived on September 5, 2022, from

https://prezi.com/1blnjbi7s9ww/monde-nissin-c/

 Lucky Me! Emerges as the Filipinos’ Most Chosen Brand. Monde Nissin.
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 Second Pass (as of June 10). Scribd. Retrived on September 5, 2022 from
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 (September, 2022). Monde Nissin Sustainability Efforts. Monde Nissin.

Retrived on September 6, 2022 from https://mondenissin.com/sustainability-
efforts/

 Monde Nissin posts record-high revenues on the back of 10.5% domestic

sales growth in Q1 2022. Monde Nissin. Retrived on September 5, 2022,
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Release-Q1-2022.pdf

 BPO sector surpasses revenue, employment targets set for 2022. Business
World. Retrived on September 5, 2022, from
https://www.bworldonline.com/economy/2022/06/08/453713/bpo-sector-
surpasses-revenue-employment-targets-set-for-2022/

 Lucky Me! Pancit Canton Chilimansi. SM Markets. Retrived on September 5,

2022, from https://smmarkets.ph/20351788-lucky-me-instant-pancit-canton-
chilimansi-80g.html#

 How Much Does YouTube Advertising Cost?. WebFx. Retrived on

September 7, 2022 from https://www.webfx.com/social-media/pricing/how-

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 much-does-youtube-advertising-cost/?
fbclid=IwAR2m6R58WtWw2xzqrPpGzdFk_AnLizFZ2irIEaGCuiK8pI7DZrkQ
WSPEi1c#:~:text=On%20average%2C%20though%2C%20YouTube
%20advertising,pay%20around%20%240.10%20to%20%240.30

 https://drive.google.com/file/d/1NwbjiYww2olV-3TxWLZmn6LXKydQJB4s/
view

 https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-
cost?
fbclid=IwAR395mYctvsIAI3eN0N71lKK19iqJZcoaLfmwx4474ajDaXRuobBtv
RW_H4

 https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost?
fbclid=IwAR04fFwKV4CdYXvyx07MNPp4h7CrPJFI_x39W_Q0f3mZrbihvMR
2ePJ61vo

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