Professional Documents
Culture Documents
Types of Content Diagram
Types of Content Diagram
Attraction /Engagement
Conversion
Selling/ Closing
Mechanisms
6 8 5 3
6
(Top Of Funnel
Content) Home
Outbound Case Studies and
Ads Press Releases Blog Articles and Page/Product
Prospecting Copy Testimonials
Videos/Training Pages/Pricing
Videos
4 Opt-in Page/Quiz
1
7 6
Video Sales
Letter/Webinar
Email Marketing Case Studies and
Demo Videos Hosted On Retargeting Ads
Campaign Testimonials
Booking/Sales
Page
Demo/Free Trial
Page + Thank-You
Page/value offer
Client Sales
Case Studies And
Lists/Reference Demo Videos Presentation and
Testimonials
List Script
Payment Page