Many sports players have become iconic figures not only in their sports but also as

influential brand ambassadors for sport-related products.

Sports players advertise sport-related products can bring numerous advantages, such as
using their reputation and experience to enhance the trust in the products, increase brand
promotion and influencing consumer purchase decisions.
However, there are also disadvantages such as the risk of negative impact on brand image
if the athlete says something that is not true, the dependency on player performance, as
well as the high costs.
Therefore, sport-related products which sports player advertise can offer significant
benefits but they also come with inherent risks for the advertised brands.