San Pablo Diocesan Catholic Schools System

Diocese of San Pablo

Liceo de Calauan
Calauan, Laguna
Tel. No. 566-0783/568-0046
S.Y. 2022-2023

MIDTERM ASSESSMENT
PRINCIPLES OF MARKETING 11

Name:_________________________________________ Teacher: Ms. Eulla May Corcega

Grade Level & Section: ____________________________

I. Read each question carefully and encircle the letter that corresponds to your answer.

1. Represents the location where the buyer and seller exchange goods or services.
A. Place C. Product
B. People D. Promotion
2. Refers to any goods or services that are produced to meet the consumers’ wants, tastes, and
preferences.
A. Place C. Product
B. People D. Promotion
3. Refers to the various strategies and ideas implemented by the marketers to make the end-users
aware of their brand.
A. Place C. Product
B. People D. Promotion
4. The individuals involved in the sale and purchase of products or services come under ______.
A. Place C. Product
B. People D. Promotion
5. Refers to a process used by marketers to create an image in the minds of a target market.
A. Price C. Process
B. Packaging D. Promotion
6. The money that a buyer pays for a product or service.
A. Price C. Process
B. Packaging D. Promotion
7. It refers to how the service is delivered to the customers. It includes the activities and procedures
by which service is executed and how the product is made.
A. Price C. Process
B. Packaging D. Promotion
8. It refers to all the members of a business organization who take part in the delivery of service to
customers -from sales staff to managing director.
A. Place C. Product
B. People D. Promotion
9. These are intangible benefits a customer enjoys that are performed by people or machines.
A. Product C. Services
B. Goods D. Process
10. It refers to the items that you can touch physically; hence, they are called tangible products.
A. Product C. Services
B. Goods D. Process

II. Tell whether the given product is NEEDS, WANTS or DEMANDS.

11. Food 16. Water

12. Owning a BMW car 17. Owning an iPhone 14
13. House 18. Bicycle
14. Necklace 19. Owning a 5 Star Hotel
15. Lipstick 20. Clothes

III. Read the following questions carefully and choose the letter that corresponds to your answer
inside the box below.

21. The price that a customer pays for a product is returned to the company as a profit, which is the
value that the company captures from the customer.
22. It is the first step of the marketing process which focuses on identifying the trends in the industry
 and understanding the customer’s needs and wants through different tools that you will later
learn to apply.
23. It refers to a good marketing program which build demand and creates awareness for new
products.
24. A marketing strategy involves the use of the four P’s (Product, Price, Place and Promotion).
25. It is a marketing process where the marketers encourage loyal customers to buy their products
consistently.

A. Build Profitable relationships and Establish Customer loyalty.

B. Analyze the marketplace and Understand Customer needs and wants.
C. Capture value from customers to earn profits in exchange for value created for customers.
D. Design a customer-driven marketing strategy.
E. Formulate an effective marketing program.

IV. ESSAY (at least 5 sentences)

26-30. What do you think is the importance of learning the 5 Marketing Process?

31-40. Have you ever had a bad customer experience? What did you do about it? Would you give the
company a second chance? Why or why not?
41-50 What is the importance of a good customer relationship?

God Bless to your Exam!

-Ms. Eulla