Internship in

Digital
Marketing
Route Map V2.0 Master Classes 3 Months Program

Recognized by

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 Digital Marketing
Who we are
Bridging the gap between the educated and
unemployed with a
100% Placement Assistance
Inmakes Learning Hub is an e-learning platform with expert online
professionals who help individuals to explore the digital world and
pave new paths for their careers.

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What

Digital Marketing
you will learn ?
Website Search Engine Search Engine
Development Optimization Marketing

Social Media Digital Marketing Addons

Marketing Tools

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Why we

Digital Marketing
are unique
25+ International Learn in India’s No.1 Virtual India’s Top 5000+
Certifications Tamil Internship Platform Placement Cell Hiring Partners

Lifelong Placement One-to-One State Edu Excellence Flexible Challenge-Based

Assistance Training Award Winner Timing Training

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 Digital Marketing
Who Can Learn
Digital Marketing
+2 Students ( Any Stream )
Any undergraduate degree
Entrepreneurs
Professionals

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Available Job Roles

Digital Marketing
Social Media Executive WP website developer
Social media Strategist Digital marketing associate
PPC Executive Digital Marketing Analyst
SEO analyst Digital marketing intern
Content Writer/Copywriter SEO specialist
PPC (Pay-Per-Click) Assistant
Analytics Assistant
Digital Marketing Coordinator
Social media advertising specialist
Mobile marketing specialist

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 Digital Marketing
Digital
Marketing
Introduction to DM
Applications of DM
Benefits of DM
Traditional Marketing VS DM
Future of marketing
Careers

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Getting

Digital Marketing
started
Website
Development
Hosting
• Introduction to C Panel
• VPS Servers
• Managed Servers
• Softaculous
• WordPress File Uploads

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SSL
Domain

Digital Marketing
• Domain Extentions
• Top Level Domain

Websites
• WordPress
• HTML / Static Sites
Website
• Blogs
Site Optimization
Structuring of Websites

Challenge

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 Search Engine
Optimization

Digital Marketing
Introduction to SEO

Types of SEO
• White Hat SEO
• Organic SEO
• Introduction to Search Engines
• How Search Engine Works
• Popular Search Engines
Competition Analysis
• Types of Competitors
Keywords
• What Are Keywords
• Types of Keywords
• Keyword Research Route Map V2.0
 Technical SEO
• Robots.txt

Site Analysis
• Introduction to Site Analysis
• How to do Site Analysis
• SEO Analysis Report
On-Page SEO
• Introduction to On-Page SEO
• Meta Title
• Meta Descriptions
• Snippets
• Image Optimization
• Video Optimization
• Content Optimization
• Anchor Text Optimization
Digital Marketing
• Sitemap ( XML & HTML)
• Canonical Tag
• Structured Data
• Href lang
• Page Speed & Mobile Friendly
• Site Links
• Redirections
• Duplicate Content
Off Page SEO
• Introduction to Off page optimization
• Why Off page is Important
• Link Building
• Local SEO
• Google My Business
• Content Marketing

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 Google Algorithms

Digital Marketing
Google Ranking • Fred Algorithm
• Hummingbird Update
• What's Google Ranking
• Caffeine Update
• Ranking Factors
• Pigeon Update
• Payday Loan Algorithm
SEO Tools • Panda Update
• Penguin Algorithm
• Google Search Console
• Mobilegeddon Update
• Google Analytics
• Exact Match Domain Algorithm
• Google Tag Manager • Intrusive Interstitial Penalty Algorithm
• Bing Toolbox • Medic update
• Yandex Webmaster • Bert Update
• Core Updates
Challenge

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 Search Engine
Marketing (SEM)

Digital Marketing
What is PPC ?
Google Adwords
• Introduction to Adwords
• ROI
• Impressions
• CTR
• Conversions
• Ads Position
• Quality Score
• Ad Groups
• Google Ads Express Account
• Google Ads Expert Account
• Types of Ads
• Remarketing and Retargeting Ads
• Manual Bidding
• Automated Bidding
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Types of Ads
• Search Ads
• Display Ads

Digital Marketing
• Video Ads (YouTube Ads)
• Product Shopping Ads
• App Promotion ads

Ad Formats
• Smart Campaigns
• Responsive Ads
• Call-Only Ads
• Image Ads
Ad-extensions
• Location extensions
• Affiliate location extensions
• Callout extensions
• Call extensions Challenge
• Sitelink extensions
• Structured snippet extensions
• Price extensions
• App extensions
• Lead form extensions
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Google Adsense
• Introduction to Adsense
• Qualification Criteria

Digital Marketing
Ads Conversions
• Landing Pages
• Negative Keywords
• Conversion Tracker

Keyword Types
• Broad match
• Phrase match
• Exact match

Microsoft Advertising
• Setting up Ads Account
• Campaign Types

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 Social Media
Marketing

Digital Marketing
Introduction to
Social Media Marketing

Different Social Media Platforms

Scope of Social Media Marketing

Social Media Marketing Strategies

Influencer Marketing
Instagram
• Instagram Marketing Introduction
• How to Create Instagram Business Account?
• Ads Setup
• Hashtags
• Poster Designing
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YouTube
• Creating Channel in YouTube
• Uploading Videos and Optimization

Digital Marketing
• How to Increasing Subscribers
• Understanding Copyrights and Spam
• YouTube Analytics

Facebook Marketing
• Facebook Marketing Introduction
• Facebook Market Place
• Relevance of Facebook
• Facebook Algorithm
• Facebook Profile Creation
• Facebook Profile Policy
• Facebook Page Setup
• Facebook Basic Page Campaigns
• Facebook Ads
• Facebook Business Manager
• Facebook Ads Campaign Objectives
• Lead Generation Campaign
• Engagement Campaign
• Traffic Campaign
• Catalogue sales
• Remarketing Campaign
• Facebook Pixel
• Competitor Analysis
• Targeting on Facebook
• Quality Lead Management
• Facebook Ad Reporting

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Twitter
• Introduction of Twitter
• Creating Twitter Business Profile

Digital Marketing
• Hashtags and its Use
• Twitter Advertising

Pinterest
• Introduction
• Business Profile
• Pinterest Advertising

LinkedIn
• Benefits of LinkedIn Network
• Creating & Optimizing LinkedIn Profile
• Understanding LinkedIn Groups
• Creating Company Page
• Advertising in LinkedIn
• LinkedIn Ad Optimization

Challenge

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 Digital Marketing
Tools

Digital Marketing
Tools
• Semrush
• Moz
• Ubersuggest
• Ahrefs
• Yandex Metrica
• Yoast SEO

Challenge Addons
• Email Marketing
• Affiliated Marketing
• Resume Building Tools
• Digital Marketing Plan & Proposal Creation
• Case Study
Challenge
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 Certifications

Digital Marketing
Fundamentals of
Digital Marketing

Google
• Google Ads Display Certification
• Google Ads Search Certification
• Google Ads - Measurement Certification
• Google Ads Video Certification
• Shopping Ads Certification
• Google Ads Apps Certification
• Google Marketing Platform Certification

Google Analytics
Certification

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Hubspot
• Content Marketing

Digital Marketing
• Digital Marketing
• SEO
• Inbound Marketing
• Social Media Marketing
• Email Marketing
SEMRush
• Semrush SEO Toolkit Exam
• Content Marketing and SEO Fundamentals Exam
• Link Building Test
• Rank Tracking Test
• Competitive Analysis and Keyword Research Test
LinkedIN
• Digital Advertising Specialist Certificate
• SEO Expert Certification

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Yandex
• Yandex.Metrica Certified Expert

Digital Marketing
Microsoft Ads Certifications
• Microsoft Advertising Certified Professional

Facebook Blueprint Certification (Optional)

Challenge

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 Digital Marketing
Minimum System
Requirements
Operating Storage RAM
System Capacity Capacity Processor

Windows 7 Minimum 4 GB Pentium dual

or above Storage or above core or above

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Terms & Conditions:

Digital Marketing
Terms and conditions for enrolling Internship training programme are as follows:
The training session provided for the internship program will be free of charge. The candidate joining
the internship program must purchase a server hosting platform with Micro-Service Architecture, in-
cluding AWS, Microsoft Azure, Bluehost, and Digital Ocean, for streaming the videos. The amount
paid for the server hosting platform is non-refundable and serves as confirmation for the portal pur-
chase related to the internship program, as agreed upon.

Inmakes will offer placement support to candidates who successfully complete their internship program.

Candidates who avail placement services will be required to pay a total placement fee of 8% + GST of
the CTC amount after getting placed. Initially, the candidate must pay 4% + GST of the CTC amount
within 5 days of joining the company after placement. The remaining 4% + GST must be paid after the
candidate receives their first salary (ISA Applicable). (The placement fees are applicable only to candi-
dates who require placement services.)

Candidates have the option to switch between internship programs within the first 15 working days
or 10% of class completion of their internship period.

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 Digital Marketing
Duration Support
Master
Class
Support Support
3 Months Time Medium

Skype,
35 Hours of Classes 9 AM to 6 PM Normal Call,
( Break Time: 1. PM to 2.PM )
(Monday to Friday) Botim
(For students outside India)

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Our

Digital Marketing
Hiring Partners

+5000 Companies

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 Digital Marketing
We are
Located in
COCHIN (HO) TRIVANDRUM
First Floor, VJ Tower Opp. Technopark
Kochi - 682019 Trivandrum 695582
COCHIN (SO) DUBAI
Chalikkavattam, 02-01, Mai Tower
Cochin, Kerala Al Nahda , Dubai
CHENNAI
No. 51/117,
BAHRAIN
Nelson Towers,
Avenue 10
3rd Wing, 3rd Floor,
Salmabad, Bahrain
Aminjikarai, Chennai

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 Digital Marketing
Don’t hesitate
to Connect with us

www.inmakeslh.in
+91 9778 404 113 0484 299 8191
Support@inmakes.in

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