PHARMA MARKETING MANAGEMENT IMPORTANT QUESTION(BP803ET)

SHORT QUESTION
1. Difference between Marketing & Selling.
2. Describe 4P’s.
3. Describe concept of product.
4. What is brand & branding?
5. Write the name of scope of marketing?
6. Write the name of channel of distribution.
7. What is labelling?
8. What is packaging?
9. Define marketing?
10. What is consumer behavior?
LONG QUESTION
1. Write down short note on product life cycle.
2. Describe details of why new product fails.
3. Write details about new product development process.
4. Write details about market segment.
5. Write short note on.
A. Factors influencing consumer buying behaviour.
B. Qualitative and Quantitative market research.