SEARCH ENGINES

Painter Parth

DIGITAL
MEDIA
TY BA MMC
WHAT IS
SEARCH ENGINE
Search Engines are the systems
designed to search information on
World Wide Web 01
A program that searches for and

02 identifies items in a database that

correspond to keywords or characters
specified by the user, used especially
for finding particular sites on the
World Wide Web

The search results are generallly listed

one after the other on the pages
commonly termed as SERP 03
TYPES OF
SEARCH ENGINE
Crawler-Based Search Engines:
01 These types of search engines use a
"spider" or a "crawler" to search the
Internet. The crawler digs through
02
individual web pages, pulls out
keywords and then adds the pages to
the search engine's database.
Crawler-Based Search Engines are
constantly searching Internet for new
web pages and updating their
database.
Examples: Google & Ask
Directories:
Similar to the yellow pages in a phone
book, a search directory is a
categorized online index of websites.
A Directory uses human editors who
decide what category the site belongs
to, they place websites within specific
categories in the database
The editor comprehensively checks
the websites and rank it using pre-
defined rules.
Examples: Yahoo! & Dmoz
TYPES OF
SEARCH ENGINE
Hybrid Search Engines: Meta Search Engines:

03 Hybrid Search Engines use a

combination of both crawlers based
results and directory results.
04
Meta search engines take the results
fromall the other search engines and
combine them into one large listing.

Hybrid search system not only Examples: Gigablast & Wiseresults

identifies other users accessing the
same page but also provides high-
quality information by analyzing the
structure of hyperlinks and real-time
user links.

Examples: Bing & AOI

TYPES OF
SEARCH ENGINE
Specialty Search Engines:

05 Specialty Search Engines are targeted

at particular subject areas and can
help ensure the results are likely to be
relevant.

Specialty search engines have been

developed to cater for the demands of
niche area.

Examples: Naukri & Bikewale

HOW DO THEY
WORK?
Keyword Searching
Search engines will pull out pages
containing the words it finds matching
the query, and are significant.
01
Concept-based Searching

02 Concept-based search hits the

document that are about the subject
or theme we are exploring, even if the
keyword doesn't match the document.

Refining the search

Most sites offer two different types of search -
Basic and Advance. In Basic search you just
enter a keyword without any pull down menus
03
while in Advance search you use more than one
word in order to give more weight to the results
HOW DO THEY
WORK?
Relevancy Ranking
Relevancy Ranking is the method that
is used to order the results list in a
way that is most likely to be of interest
04
to a user.
HOW DO SEARCH ENGINES
RANK THE WEBSITES?

*
Search Engines typically assume that the more popular a site, page, or
document the more valuable the information it contains.

Every search engine has developed a formula for ranking the websites, these
formulas are called algorithms. Algorithms are constantly changing as the
search engines strive to achieve improved results.

Every website wants to rank well in search results, the process of improving
the rankability of the sites is known as search engine optimization(SEO) or
search engine marketing(SEM).

Better the optimization higher the rankability of the sites in search results.
 SEARCH ENGINES
Painter Parth

DIGITAL
MEDIA
TY BA MMC