Department of Business Economics

BBA1002/ECO2201 MICROECONOMICS
COURSE SYLLABUS 2/2023

MSME’s Vision and Mission

Vision: To be distinguished business school with entrepreneurial spirit and an
international learning environment

Mission: Educating graduates with entrepreneurial spirit, global competency, and social
responsibility.
• By nurturing business knowledge and skills to develop creative business
solutions;
• By developing business communication skills and appreciation of diversity;
• By fostering ethical awareness to act in the benefit of the society at large.

Assumption University’s Uniqueness and Identity

Uniqueness of the University: An International Catholic University
Identity of AU Students: Ethics
English Proficiency
Entrepreneurial Spirit

Course Information
Course Title: BBA1002/ECO2201 Microeconomics
Prerequisite(s): N.A.
Class Time: According to Assigned Sections
Class Room: According to Assigned Sections

Instructor Information
Instructors: Dr. Chanikarn Tosompark chanikarntsm@msme.au.edu
Dr. Piyanan Suwanmana piyananswn@msme.au.edu
Dr. Sandeep Khanijou sandeepkhn@msme.au.edu
Office Hours: By appointment with respective lecturers only
MSME LMS: www.lms.msme.au.edu
Course Web: According to Assigned Section

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 1

Course Description
Microeconomic concepts and theories in making decisions at individual and market levels focusing
on pricing mechanism, demand and supply analysis, elasticity, market equilibrium, consumer
behavior, costs, productivity, profit-maximization, market structures, and the applications of
microeconomic theories in business settings.

Course Learning Goals and Objectives

LG 1: General Business Knowledge
✓ LO 1.1: Demonstrate command of fundamental business knowledge
LG2: Entrepreneurship Skills
LO 2.1: Demonstrate ability to think creatively
✓ LO 2.2: Demonstrate ability to create an effective business solution
LG3: Business Communication Skills
LO 3.1: Demonstrate ability to make effective presentation
✓ LO 3.2: Demonstrate command of business writing skills
LG4: Collaboration Skills
LO 4.1: Demonstrate ability to collaborate effectively
LG5: Digital Literacy Skills
✓ LO 5.1: Demonstrate command of digital literacy skills
LG6: Social Responsibility Awareness
✓ LO 6.1: Demonstrate understanding of social responsibility issues in a business context
LG7: Global Awareness
LO 7.1: Demonstrate understanding of global issues in the business context
Hands-on learning
Digital Teaching

Textbooks, Software, and Other Readings

All slides and course material utilized in the course are available in the MSME LMS.
Required Textbook(s): Mankiw N. Gregory. (2021). Principles of Economics (10th ed.)
Cengage Technology Edition.

Optional Readings: McConnell Campbell R., Brue Stanley L., and Flynn Sean M. (2018).
Microeconomics (21st ed.) Irwin: McGraw-Hill/Irwin.

Marks Allocation
MindTap Participation: 5% (Apply It in MindTap, check deadline in schedule)
In-class Assignments: 15% See detailed information below
Online Quizzes: 20% via the MSME LMS, see detailed information below
Midterm Exam: 30% on Friday January 12, 2024 (12:00 – 14:00)
Final Exam: 30% on Monday, March 18, 2024 (13:00 – 16:00)
Total 100%

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 2

Exams, Assignments and Other Evaluation Policies
In-Class Assignments: Some assignments will be given and discussed in discussion classes.
Students have to complete each assignment before coming to the
discussion classes to contribute the answers. All students must submit
within 45 minutes of class time. Then, the instructor will explain the
answer. All students are not allowed to submit after the instructor
explain the answer. NO make-up will be given for whatsoever
reasons.

Discussion Assignment Grading Rubric

Score (%) Details

0 No submission, late submission, or a plagiarized work
1 50% - 80% correctly answered work
1.5 More than 80% correctly answered work

Online Quizzes: Each online quiz consists of 30 multiple-choice questions available on

the MSME LMS. Students are requested to complete the total of 4
online quizzes throughout the semester (see the online quiz schedule
below). The score of each online assignment is equally weighted
(5% of the course grade).
** The time period for the quiz will be 16:00-17:00 hrs. (Bangkok
Time) for each quiz.
NO make-up will be given without permission.

Online Quiz Schedule

Contents Date and Time

Online Quiz
(by Topic Numbers) (Bangkok time)
Quiz I 1.1 – 2.6* December 9, 2023 at 16:00-17:00 hrs.
Quiz II 3.1 – 4.3* December 23, 2023 at 16:00-17:00 hrs.
QuizIII 5.1 – 6.3* February 10, 2024 at 16:00-17:00 hrs.
QuizIV 7.1 – 9.2* March 9, 2024 at 16:00-17:00 hrs.

Midterm Examination: Consists of 40 multiple-choice questions, 10 true/false questions and

10 matching questions. Midterm exam includes topic numbers 1.1-
4.3*.
Final Examination: Consists of 60 multiple-choice questions, 15 true/false questions and
15 matching questions. Final exam includes topic numbers 5.1 - 9.2*.

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 3

Weekly Class Schedule
Dates for topics to be covered are tentative and subject to changes.

Week Topic(s)
0.1 Class Introduction: Syllabus
1.1 Principles of Economics and Thinking Like an Economist [Ch.1 & Ch.2]
1 1.2a PPC [Ch.2], Introduction to Externalities [Ch. 10]
1.2b Mathematics Review
MindTap platform by Cengage
2.1 Demand and Supply [Ch.4]
2 2.2 Market Equilibrium [Ch.4]
1.3* Discussion and Exercise of Topics 1.1 and 1.2a + MindTap Game
2.4 Changes in Market Equilibrium [Ch.4]
3 2.5 Government Intervention Policies [Ch.6]
2.3* Discussion and Exercise of Topics 2.1 and 2.2 + MindTap Game
3.1 Price Elasticity of Demand, Cross Price Elasticity of Demand, and Income Elasticity
4 of Demand [Ch.5]
2.6* Discussion and Exercise of Topics 2.4 and 2.5
4.1 Individual’s Budget Constraint [Ch.22]
5
3.2* Discussion and Exercise of Topic 3.1
4.2 Consumer Choice and Utility Maximization [McConnell: Ch.7]
6
4.3* Discussion and Exercise of Topics 4.1 and 4.2
5.1 Production and Costs: Economic Cost and Profit, Relationships among TP, MP, and
7 AP [Ch.14]
5.2 Short-run Costs: Calculation and Graphing [Ch.14]
8 Review for Midterm Exam
9-10 Midterm Examination on January 12, 2024 (12:00-14:00)
5.3 Long-run Costs: Economies of Scale, and Minimum Efficient Scale [Ch.14]
11
5.4* Discussion and Exercise of Topics 5.1, 5.2, and 5.3
6.1 Perfect Competition in the Short Run: Characteristics, Profit Maximization, Firm's
Short-run Supply, and Firm vs. Market Demand [Ch.15]
12
6.2 Perfect Competition in the Long Run: LR Equilibrium, LR Supply curve, and Market
Efficiency [Ch.15]
7.1 Monopoly: Characteristics, Demand and Its Marginal Revenue, and Profit
13 Maximization [Ch.16]
6.3* Discussion and Exercise of Topics 6.1 and 6.2
7.2 Monopoly: Economic Effects and Regulated Monopoly [Ch.16]
14
7.3 Price Discriminating Monopolist [Ch.16] + MindTap Game
8.1 Monopolistic Competition [Ch.17]
15
7.4* Discussion and Exercise of Topics 7.1, 7.2, and 7.3 (Presentation)
9.1 Oligopoly [McConnell: Ch.14]
16
8.2* Discussion and Exercise of Topic 8.1
Review for Final Examination Topics: 5.1-9.2*
17
9.2* Discussion and Exercise of Topic 9.1 (Presentation)
18-19 Final Examination on March 18, 2024 (13:00-16:00)

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 4

Brief Course Calendar for Lecture and Discussion Classes
Dates for topics to be covered are tentative and subject to changes.

BBA1002/ECO2201 Course Schedule 2/2023

Month Session Monday Tuesday Wednesday Thursday Friday Saturday Sunday Assignment/Exam
13 14 15 16 17 18 19
Lecture 0.1 & 1.1 0.1 & 1.1 0.1 & 1.1 0.1 & 1.1 0.1 & 1.1 Explain Mindtap in Discussion Class
Discussion 1.2 1.2 1.2 1.2 1.2
20 21 22 23 24 25 26
November Lecture 2.1, 2.2 2.1, 2.2 2.1, 2.2 2.1, 2.2 2.1, 2.2 In-class assignment no. 1+ MindTap Game
Discussion 1.3* 1.3* 1.3* 1.3* 1.3*
27 28 29 30 1 2 3
Lecture 2.4, 2.5 2.4, 2.5 2.4, 2.5 2.4, 2.5 2.4, 2.5 In-class assignment no. 2+ MindTap Game
Discussion 2.3* 2.3* 2.3* 2.3* 2.3*
4 5 6 7 8 9 10
Lecture 3.1 Holiday 3.1 3.1 3.1 Quiz 1 In-class assignment no. 3
Discussion 2.6* *no class* 2.6* 2.6* 2.6* Topics: 1.1-2.6*
11 12 13 14 15 16 17
Lecture Holiday 4.1 4.1 4.1 4.1 In-class assignment no. 4
Discussion *no class* 3.2* 3.2* 3.2* 3.2*
December
18 19 20 21 22 23 24
Lecture 4.2 4.2 4.2 4.2 4.2 Quiz 2 In-class assignment no. 5
Discussion 4.3* 4.3* 4.3* 4.3* 4.3* Topics: 3.1-4.3*
25 26 27 28 29 30 31
Lecture Holiday 5.1 5.1 5.1 Holiday
Discussion *no class* 5.2 5.2 5.2 *no class*
1 2 3 4 5 6 7
Lecture Holiday Review Review Review Review
Discussion *no class* Review Review Review Review
8 9 10 11 12 13 14 Midterm Exam January 12 (12:00-14:00)
Lecture Deadline Midterm Mankiw: Ch.1, 2, 4-6, 10, and 22 McConnell:
Midterm Period
Discussion Apply It Exam Ch. 7
15 16 17 18 19 20 21
January Lecture
Midterm Period Explain Midterm Exam
Discussion
22 23 24 25 26 27 28
Lecture 5.3 5.3 5.3 5.3 5.3 In-class assignment no. 6
Discussion 5.4* 5.4* 5.4* 5.4* 5.4*
29 30 31 1 2 3 4
Lecture 6.1 6.1 6.1 6.1 6.1
Discussion 6.2 6.2 6.2 6.2 6.2
5 6 7 8 9 10 11
Lecture 7.1 7.1 7.1 7.1 7.1 Quiz 3 In-class assignment no. 7
Discussion 6.3* 6.3* 6.3* 6.3* 6.3* Topics: 5.1-6.3*
12 13 14 15 16 17 18
Lecture 7.2 7.2 7.2 7.2 7.2
Discussion 7.3+Game 7.3+Game 7.3+Game 7.3+Game 7.3+Game
February
19 20 21 22 23 24 25
Lecture 8.1 8.1 8.1 8.1 8.1 In-class assignment no. 8 (Presentation)
Discussion 7.4* 7.4* 7.4* 7.4* 7.4*
26 27 28 29 1 2 3
Lecture Holiday 9.1 9.1 9.1 9.1 In-class assignment no. 9
Discussion *no class* 8.2* 8.2* 8.2* 8.2*
4 5 6 7 8 9 10
Lecture Review Review Review Review Final Exam Quiz 4 In-class assignment no. 10 (Presentation)
Discussion 9.2* 9.2* 9.2* 9.2* Period Topics: 7.1-9.2*
11 12 13 14 15 16 17
Lecture Deadline
Final Examination Period
Discussion Apply It
March
18 19 20 21 22 23 24 Final Exam March 18 (13:00-16:00)
Lecture Final Mankiw: Ch.14-17 and McConnell: Ch. 14
Final Examination Period
Discussion Exam
25 26 27 28 29 30 31
Lecture
Discussion
Remarks: (1) Lesson number with asterisk (*) are in-class assignments held in the discussion sections
(2) Please recheck examination time and dates of both midterm and final with the AU Registrar Office.
(3) On any holiday, students should make-up the lecture class and must submit their assignments within the same week (NO make-up between weeks)
(4) This course schedule is tentative and subject to change.

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 5

Academic Integrity
MSME and Assumption University value and enforce academic integrity. All students must
understand the meaning and consequences of cheating, plagiarism and other academic offences.
Plagiarism is defined in dictionaries as the “wrongful appropriation,” “close
imitation,” or “purloining and publication” of another author’s “language, thoughts,
ideas, or expressions,” and the representation of them as one's own original work. -
Wikipedia
Any work submitted that is deemed plagiarized work (e.g. without citing the origin of the idea or
writing) will receive a ZERO for that submission. More importantly, your action is subject to the
university committee for academic integrity. The punishment, if found guilty, is the same as what you
will receive when you are found cheating in an exam. That is, you will receive an F for the course.

COURSE INFORMATION IN MORE DETAILS

Course Objectives
The goal of this course is to introduce you to understand microeconomic concepts and theories, and
then to learn how to apply them to the current economic issues.

Language of Instruction
English is the only language of instruction for this course. This means you must communicate in
English with the instructor both in and outside of classroom (such as writing the exam or seeking help
during office hours). You must also speak to your classmate in English during class. (This policy is
imposed to maintain the quality, and more importantly the fairness of teaching in all sections.)

Communication Policies
When students need to contact lecturers via email, please use the email address stated on the first
page.
• Emails sent to the wrong email address would not be answered (because the instructors do not
check other emails regularly).
• The email should have proper subject heading.
• Address your lecturers properly. Use Professor/Professor Name for those with an academic
title (e.g. Assistant Professor). Use Dr. for those with a Ph.D. Never ever use the words
Teacher nor Ms/Mrs to address lecturers with a Ph.D. – For some, these are considered
insulting terms.
• No mixing of English with Thai (or any other languages) words, e.g. no Ka/Krub, no Ajarn –
such a conduct is deemed unprofessional, and hence it is impolite to write so to an instructor.
If there is an important announcement (e.g. extra office hours), lecturers may make it on the course
page of the MSME LMS.

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 6

Office Hours and Review
Regular office hours are listed in front of each lecturer’s office. Students should not let questions
accumulate until the week before an exam. It is not healthy to panic at the last minute and it is difficult
to work things out under pressure. More importantly, the course materials are highly related.
Therefore, there will be a snowballing effect if you do not keep up with the materials. It will be very
hard to catch up.
For students with a legitimate time conflict with the office hours, you can make an appointment with
lecturers by email when you need help. Normally, lecturers give review session before each exam.

Exam Policies
All exams scores will be posted on the MSME LMS. Students are not allowed to keep their exams. If
you would like to review your exams, please see lecturers during their office hours or make an
appointment.

Grade Assignment
Your course grade will be based on your total score out of 100 with some small curve adjustment.
Below is an example list of each letter grade for each score range, which is tentative and subject to
change.

Evaluation Criteria: A 85-100

MindTap Participation 5% A- 80-84
In-class Assignments: 15% B+ 75-79
Online Quizzes 20% B 70-74
Midterm Exam: 30% B- 65-69
Final Exam: 30% C+ 60-64
Total 100% C 50-59
C- 45-49
D 40-44

For example, if you get 83 out of 100, your possible grade is an A- but you may end up with an “A”
or “B+” for the course after the curve adjustment. Note, however, that students whose score is below
40% will be automatically given an “F” for the course grade.

Grade Appeals
If you are not satisfied with how your exam is graded, you may submit a grade appeal in writing
within 1 month after grade is released. If you choose to do so, your entire exam will be reviewed.
There will not be a partial re-grading, and you may receive a lower grade after the appeal.

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 7

Classroom Policies
Students need to comply with AU Dress Code, Time Conflict Examination Regulations, Laws
on Smoking Cigarette, and Restrictions on Foods and Drinks V10.1, June 2010.
Attendance policies:
2 times of ten-minute late for class is considered as 1 absence.
Make–up classes are not allowed.
80% attendance is strictly required regardless of any reason.
No checking attendance for other classmates. Violation of the policies will result in being
automatically withdrawn from the class.
Attendance is checked since the first day of class regardless of any reason. Thus, students’
excuses for absences including adding the subject late, medical reports, being away for work
and travel programs, etc. will not be considered under any circumstances.
Dress code:
Follow AU dress code
Improper dress code will result in no attendance checked.

Additional Information
Any further information will be announced in the classroom.
AU Dress Code, Time Conflict examination regulations, Laws on Smoking Cigarette, and Restrictions on Foods and
Drinks V10.1, June 2010

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 8

 AU Dress Code Requirements
Following are the University’s dress codes students are obligated to strictly observe upon
entering campus, attending classes, and using the University’s facilities on weekdays, except in
sport arenas, AU mall and resident halls:
 Tuck the rim of their shirts or blouses in their trousers or skirts,
 Wear only black, brown, dark blue or gray colored trousers (for male students), and knee-length
straight skirts (for female students)
 Please note that when attending the University’s formal functions i.e. examinations, quizzes, ethic
seminar, class presentations, field trips etc., students are required to wear full uniform with the
design stipulated in the University’s dress code.
Furthermore, the dress codes also proscribe the wearing of the following:
 below-waist trousers or skirt.
 tight trousers/blouses, or short skirt.
 trousers or skirts made from jeans, corduroy, or velvet.
 trousers with the design resemble to jeans (for male students).
 half-pleated skirt with design similar to straight skirt on the upper part and pleated skirt on the
bottom part (for female students).
 Breaching the aforementioned dress codes will result in students being denied entry or being
requested to leave the university’s premises, or being dismissed from classes – in such case, students
may lose their class attendance. The rule of debarment will also be applied to the students with less
than 80% class attendance.
(Lecturers and university officers have been authorized to deny university entry permission to students
violating this regulation and to request them to leave university’s premises, as well as to confiscate their student
ID card)
 Please note that all AU students are obligated to carry the University’s student ID card upon entering
the University’s premise, and present it to the University Officers upon being requested. Failing to
present their student ID card irrespective of reasons will subject students to a fine of up to 200 baht.
Remark: Students whose ID cards are confiscated are required to contact Students Affairs Office (SM 106;
or 3rd floor, Students Organization Building for the ID card being confiscated at Suvarnabhumi campus or Hua
Mak campus respectively), within 5 working days after their ID cards are confiscated to retrieve their ID cards,
pay a fine of up to 200 baht, and be informed about other punitive actions, if any. Students who do not retrieve
their ID cards within the stated period will be required to apply and pay 200-baht fee for their new students’
ID card. The process of applying for the new ID cards requires students to obtain a letter from Office of
Students Affairs to verify the termination of their ID cards, and subsequently contact the Bank officers for
their new ID cards.) For future reference, it is advisable for the students to ask for names of lecturers or officers
who confiscated their ID cards.

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 9

 "Time Conflict Examination Application Procedure"
Period to apply for time conflict examination.
AT1. As stipulated in the registration regulations, only graduating students will be allowed to appear
for the time conflict examinations without obtaining Dean's approval, provided that their
petition is turned in to the Office of Registrar within specified period (refer to AT3), as such, the
non-graduating students must ascertain during the pre-registration and adding periods that the
subjects they prefer to enroll or add do not have examination time conflict.
AT2. Should the non-graduating students wish to enroll or add the subjects with conflicting
examination time, advices and approval for the time conflict examination must be obtained from the
Dean prior to their registration of the subjects. The Dean concerned may exercise his/her
discretion in declining the non-graduating students' request for time conflict examination. The
decision of the Dean pertaining to the request is final.
AT3. All petitions for the time conflict examination for both graduating and non-graduating students
who obtain the Dean's approval must be submitted to Office of Registrar within the first three weeks
(15 working days) of the semester/summer session.
AT4. The students need to keep the "receipt" issued by the Office of Registrar, and present it to the
Office in case that their names are not included in the "time conflict examination list".
AT5. Ignorant of the Time Conflict Examination Application Procedures or personal reasons causing
students to miss the Time Conflict Examination Application’s deadline are not justifiable
reasons for the late submission of the Time Conflict Examination Application.
Checking the time conflict examination schedule and venue
SV1. The students are also required to contact Office of the Registrar five working days before the first day
of the examination period for the time conflict examination schedule as well as the "time conflict
examination room". Usually the date of the examination with time conflict would remain
unchanged, while the examination time would be rescheduled i.e. one subject would take place
before the other - "back-to-back examinations", and the venue would be the examination room
designated only for “Time Conflict Examination".
Venue for Time Conflict Examination
The students must appear for the examinations, only in the assigned "Time Conflict Examination
Room". Should the students sit for the examination of any subject with time conflict examination in regular
examination rooms, they will not be allowed to appear for another examination or apply for "late
examination", and will hence obtain automatic withdrawal for the subject.
Law on smoking cigarette
As the Health Ministry stipulates the University as a health protection area where smoking is prohibited,
hence smoking cigarette is only allowed in the designated areas. Breaching the law will subject students to a
fine of 2,000 baht.
Restrictions on Foods and Drinks in the classroom buildings
Foods and Drinks are not allowed to be brought into classroom buildings. Should the students violate the
regulation, their students’ ID card will be confiscated.

Office of Vice President for Academic Affairs

BBA1002/ECO2201 MICROECONOMICS –2/2023 (Course Outline) 10